How to Launch and Market Products That Connect with Your Audience

NEW YORK, Aug. 4, 2016 /PRNewswire/ -- Planning a product launch can be an exciting, yet chaotic endeavor. The most important objective for the launch team is to establish credibility and authority in the market. This requires input from a number of different departments including R&D, sales, marketing, communications and more. Planning can get overwhelming.

PR Newswire's checklist, Expanding Engagement and Inspiring Action with Your Next Product Launch, will guide you through a step-by-step approach including:

• Strategic Planning
• Story Creation
• Content & Tools
• Adoption & Retention
• Measurement

Focusing on your brand story, a targeted audience and an overall strategic goal will give you a solid starting point, around which you can begin to build content. After launch, strategies and metrics in the adoption and retention phase will vary. To maintain launch momentum, you must continue to share your message, building credibility and thought leadership with your target audiences along the way.

For a detailed look at each stage of a successful product launch, download this guide from PR Newswire here.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected]
201-360-6882

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