Hostess® Invites Fans to Celebrate National Twinkie Day

IRVING, Texas, April 6, 2012 /PRNewswire/ -- Hostess®, the maker of America's most iconic snack cakes, is celebrating National Twinkie Day and inviting fans everywhere to join the party with a song and a treat. YouTube sensation Tay Zonday has created a new version of his signature song "Chocolate Rain" in honor of Twinkies' new hit flavor, Chocolate Creme. Fans can listen to the new song, entitled "Chocolate Creme", and watch the exclusive video by visiting the Hostess Facebook page.  Plus, everyday through April 29th, Hostess is giving away 5,000 coupons on Facebook for $.50 off on multipacks of Chocolate Creme Twinkies.

"National Twinkie Day is the perfect time for Hostess fans to enjoy their own small celebrations," said Amy Clark, Director of Snack Marketing for Hostess. "What better way to honor the treat that has been delighting people for more than 80 years than with a Chocolate Creme Twinkie and a serenade by Tay Zonday."

James Dewar invented the Twinkie in 1930, calling it "the best darn-tootin' idea I ever had." Improving upon such a beloved and iconic treat was quite a task for Hostess - which produces over 500 million Twinkies a year.  After an overwhelmingly positive consumer response to the limited-edition release of Chocolate Creme Twinkies in 2011, it was clear that adding chocolate to Twinkies was a recipe for delicious success. The new decadent chocolate-filled treats, available in multipack and single serve packs, have been a big hit with consumers since launching as a permanent flavor in February.

To listen to Tay Zonday's "Chocolate Creme" and get your coupon for new Chocolate Creme Twinkies or to join the more than 200,000 fans that are part of the Hostess Facebook community, visit www.Facebook.com/Hostess. For more information about Hostess, visit www.hostesscakes.com. You can also follow us on Twitter at www.twitter.com/hostess_snacks.

Hostess Brands, Inc. is one of the nation's largest providers of fresh-baked bread and sweet goods, sold under various brand names including Wonder®, Merita®, Home Pride®, Nature's Pride®, Hostess®, Drake's®, and Dolly Madison. The Company is headquartered in Irving, Texas.

SOURCE Hostess