Hooters Selects Fitzgerald+CO as Lead Creative Agency to Launch Hooters 2.0 Brand Strategy

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May 04, 2012, 08:00 ET

ATLANTA, May 4, 2012 /PRNewswire/ -- Today, Atlanta based Hooters of America, LLC announced the partnership with Fitzgerald+CO as its lead creative agency of record, concluding an extensive agency screening.

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"We are very impressed with the unique and progressive concepts that Fitzgerald+CO presented, as well as their clear understanding of our culture and customer base," said Dave Henninger, CMO for Hooters of America LLC. "As we approach our 30 year milestone, we are thrilled to partner with a proven creative industry leader to focus on the next evolution of our brand."

Fitzgerald+CO will immediately begin working on a creative campaign leveraging TV, radio and social media components, scheduled to launch late this summer.

"The international footprint of Hooters and unique brand attributes make this a great opportunity as Hooters expands its product and guest experience," said Dave Fitzgerald, CEO of Fitzgerald+CO. "Hooters is one of the restaurant industry's great fun brands. We're eager to get to work and are already enjoying this partnership as much as Hooters guests do when they visit their restaurants."

Hooters of America, LLC is the franchisor and operator of over 430 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly, world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters visit www.Hooters.com, www.twitter.com/Hooters, www.YouTube.com/Hooters or www.Facebook.com/Hooters.

SOURCE Hooters of America, LLC