Home Improvement Sites Have Women Stuck in the Fifties, Says Newcomer See Jane Drill

SEATTLE, Aug. 15, 2013 /PRNewswire/ -- Do home improvement sites have women stuck in the fifties? See Jane Drill seems to think so.  They are the new kids on the block and they're making a ruckus and changing everything we thought we knew about women's home improvement sites.  Karen DeVenaro, co-founder of See Jane Drill, says, "The home improvement industry at large for the most part ignores women.  The women's home improvement sites out there tend to focus primarily on homemaking skills like cooking, decorating, making crafts, etc.  It isn't that those things aren't important, but what about skills such as how to fix a stopped-up toilet or change out a light switch? Most of the information out there on the skilled crafts is presented by men and geared towards a male audience.  It's like we are still stuck in the 1950's.  Women today want to know more and we want to know the right way to do things." 

(Photo:  http://photos.prnewswire.com/prnh/20130815/PH64455-a)

(Photo:  http://photos.prnewswire.com/prnh/20130815/PH64455-b)

The statistics would suggest that this is true.  According to the National Association of Realtors, in 2012 single women made up 18 percent of all homebuyers.  Additionally, it is commonly known that a homeowner can expect to pay between 1% and 2% of a home's value in maintenance costs annually, which equates to about $4500 per year for a $300K home.  Considering that women also earn less money than men, it simply makes good economic sense for women to learn how to maintain their own homes and cars.

That is why Karen, along with co-founder Leah Bolden, started See Jane Drill.  See Jane Drill is a website which teaches women how to fix all things mechanical, from tuning up their own cars, installing electrical outlets, fixing plumbing, even soldering metal, and all in easy-to-understand layman's terms.  Leah is the resident master craftswoman at See Jane Drill, and she walks women through every step of every job, explaining things in detail as she goes along.  Visitors to the site have commented that Leah feels like a friendly handywoman-next-door with her approachable, down-to-earth teaching style. "I don't have a chocolate chip cookie recipe to share but I can show you how to use a wet saw to cut floor tile," says Leah. Better days are coming for women through See Jane Drill.  http://www.seejanedrill.com

SeeJaneDrill.com is headquartered in Seattle, Washington. It was founded in 2013 by Karen DeVenaro and Leah Bolden. Our company's mission is to take the mystery out of all things mechanical, so that people can fix, renew and restore their own stuff.

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Karen DeVenaro Co-Founder

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