Holland America Line Contributed $481 Million to Washington Economy in 2009

Alaska cruises from Seattle increase to 69 in 2010

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Apr 26, 2010, 04:54 ET

SEATTLE, April 26 /PRNewswire/ -- Holland America Line contributed $357 million to the Seattle economy and $481 million to Washington state, mostly stemming from the cruise line's popular Seattle to Alaska itineraries.

The totals underscore the economic contribution that Holland America Line makes to the Puget Sound community and to the state at large. Holland America Line has added a fourth ship to the Seattle contingent, which will increase the number of sailings from 61 in 2009 to 69 in 2010.

Direct spending in 2009 included $73,424,807 by the company in Seattle including $63,704,926 for payroll and $14,248,260 spent by passengers and crew in shops, restaurants, hotels, museums, local sightseeing attractions and taxicabs. Holland America Line's economic impact includes maintaining a corporate headquarters in Seattle, community giving, local payroll, provisioning ships, passenger spending, crew spending, port fees and taxes, and marketing and sales expenditures in Washington.

In 2009, the 1,380-guest ms Amsterdam, 1,432-guest ms Zaandam and 1,916-guest ms Westerdam sailed roundtrip Seattle to Alaska on a total of 61 cruises with more than 103,000 passengers. For 2010, increased demand for cruises departing from Seattle has prompted Holland America Line to add a fourth ship and a new 14-day Alaskan Adventurer cruise by way of the Hubbard Glacier.

"The increase in the number of itineraries underscores our commitment to the Seattle region as a major gateway to Alaska," said Stein Kruse, president and chief executive officer. "As Seattle's hometown cruise line, we are very proud of our strong ties to community businesses and causes."

Holland America Line provides both cash and in-kind sponsorships to local non-profit organizations. In the Seattle area, it supports dozens of such organizations such as Seattle Repertory Theatre, Big Brothers Big Sisters, Pike Place Market Foundation, Center for Wooden Boats, World Trade Center, Seattle Aquarium, Seattle Men's & Women's Chorus, Seafair, Boys & Girls Club, INTIMAN Theatre, Seattle Theatre Group, Seattle Children's Theatre, United Way, Northwest Harvest, the University of Washington and Susan G. Komen for the Cure Puget Sound.

Since moving its headquarters to Seattle in 1983, Holland America Line has increased its fleet from two ships to 14 with a 15^th to launch July 4, 2010, in Venice, Italy. The company works with 616 vendors in the Puget Sound area and 1,150 vendors across the state. These businesses range from local dairy companies who supply Holland America Line ships with $1.7 million in products each season to local vendors who will provide $4 million in printed collateral for the company.

Holland America Line provisions each ship every other week on the "turn around" sailings. Provisioning a ship means bringing aboard all of the supplies and food products needed for a sailing. For example, the Oosterdam requires some 25,200 eggs and 1,527 gallons of milk each week — coming from local farmers. In addition, local growers supply 58,875 (147,550) pounds a week in fresh produce.

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About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]

Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.

World's Leading Cruise Lines

The highest-rated premium cruise line in the world, Holland America Line is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, Princess Cruises, Cunard Line, Seabourn Cruise Line and Costa Cruises. Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets. The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.