Hobby Lobby launches new website

New features, including mobile optimization, enhance customers' online shopping experience

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Oct 06, 2015, 12:26 ET

OKLAHOMA CITY, Oct. 6, 2015 /PRNewswire/ -- Hobby Lobby has updated its website (hobbylobby.com) to make shopping easier for customers of the nation's leading craft supplies and home décor retailer. With a new design, more inspirational creative content, and expanded online inventory, the new website allows customers to browse and purchase Hobby Lobby merchandise for delivery to their front door.

The New HobbyLobby.com - New features enhance customers' online shopping experience

"We are committed to providing a variety of high-quality craft and home décor items, and this web launch will allow us to extend the reach of our more than 650 retail locations to answer the demands of our customers," said Randy Green, President of Hobby Lobby Ecommerce. "We are pleased we are able to offer our loyal customers more flexibility and convenience than ever as they create."

The mobile-friendly website features more how-to and quick tip videos to inspire customers and complement the craft and décor ideas highlighted on the company's other online channels, including Pinterest, Twitter and Facebook. A new "add all to cart" tool allows shoppers to choose from popular project ideas or themes and add all the related products to their online cart with a single click.

"Hobby Lobby has evolved to not only be the nation's leading arts, crafts, hobbies, and home accents retailer, but the premier source for creative inspiration," said Darsee Lett, Vice President of Hobby Lobby Art and Creative. "Our incredible team works continuously to provide the creative community with project ideas and design inspirations to help them make their visions into reality."

The website update is part of a brand refresh that includes an updated logo and seal as well as a new slogan that encourages customers to "Live a Creative Life!"

About Hobby Lobby
Hobby Lobby Stores, Inc., headquartered in Oklahoma City, OK, began as Greco, a miniature picture frames company in 1970. When David Green moved his business from the family's garage to a 300 square foot retail space in 1972, Hobby Lobby was founded. Today, Hobby Lobby has more than 650 stores across the nation that average 55,000 square feet in size. This major Oklahoma City-based private corporation offers more than 75,000 crafting and home decor products in its stores in 13 departments. Store hours are Monday through Saturday from 9 a.m. to 8 p.m. All Hobby Lobby stores are closed on Sunday. For more information about Hobby Lobby, weekly specials, coupon offers, store locations and online shopping, visit www.hobbylobby.com.

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SOURCE Hobby Lobby