HMC Unveils Table Concierge Restaurant Booking Platform

NEWPORT BEACH, Calif., July 9, 2014 /PRNewswire/ -- Hospitality Marketing Concepts (HMC), the world's leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, announced the rollout of Table Concierge, a multi-channel mobile app and website restaurant booking platform. Table Concierge provides a streamlined way to find and book reservations at HMC partners' hotel restaurants.

Table Concierge is a white-labeled, fully customizable mobile app and website platform that allows HMC loyalty program partner hotels to align the application precisely with their brand. The restaurant booking platform connects members and non-members to HMC's partner hotels' restaurants, enabling users to instantly book a table. The app enhances hotels' digital relationship with members by providing timely and relevant promotions. Paired with HMC's proprietary mobile digital voucher distribution system, the Table Concierge app is expected to significantly increase both frequency of member patronage and loyalty.

Available on smartphones for both iPhone and Android, Table Concierge is also a web-based booking platform for HMC's membership programs and partner hotels' third-party websites, and can be integrated as an element of the hotels' own mobile application. Additionally, Table Concierge offers a table management module to further streamline restaurant operations. And, unlike other less mature solutions in the market, Table Concierge draws upon HMC's unique, long-term hotel expertise to provide seamless booking connectivity to many diverse systems, such as MICROS POS, which results in a greatly simplified workload for hotel restaurant staff.

"The launch of Table Concierge reflects HMC's continued focus on digital innovation. We strive to bring the latest technological conveniences to our loyal guests and encourage them to enjoy more of what our hotels offer," said Mokhtar Ramadan, CEO of HMC. "We're thrilled to be engaging our members in such an innovative way with Table Concierge. The restaurant booking platform not only allows us to provide an exciting experience for users and hotels, but also allows hotels to drive incremental revenue to complement their HMC-managed loyalty programs."

Members using Table Concierge will gain preferred access to special offers and can find restaurants searching by location, date, time or party size in real-time. Searches can be narrowed by price, distance, hotel name, attire or cuisine to ensure a member always finds the right restaurant and offer at the right time. Once a restaurant is chosen, users can immediately book a reservation.

Table Concierge is the second mobile application produced by HMC in just six months. Earlier this year, HMC announced the launch of its first mobile app designed to fully enhance members' digital relationships with its client hotels. HMC's mobile app can be branded to any hotel loyalty program and ingeniously combines the ease of paperless vouchers and coupons with the proven marketing power of real-time promotions.

HMC currently provides a variety of loyalty products including: paid membership loyalty programs, traditional points-based loyalty programs, recognition programs, booker's loyalty programs, meetings & incentive platforms, hybrid loyalty programs, F&B membership loyalty models, room incentive programs, and corporate incentive programs.

"HMC is the loyalty membership leader because we recognize the value of implementing the latest developments in technology and listening to our members' feedback," said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. "The future of hospitality is all about engagement. That's why Table Concierge works with our hotel partners to provide them with an effective way to reach guests. We know that hotels who actively engage members enjoy greater revenue growth, increased loyalty memberships, and repeat business year after year. Our program has remained at the forefront of the industry for a reason. We are looking forward to what the future holds for HMC, our members and our partner hotels."

To use Table Concierge, simply download the free app for iPhone or Android and start browsing and booking HMC restaurants nearby. To learn more, visit http://HMCloyalty.com/Table-Concierge.

About Hospitality Marketing Concepts (HMC)

Headquartered in Newport Beach, Southern California, HMC (http://HMCloyalty.com), HMC is the world's leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC's loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILA Hotel Rewards, further improving our client's business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year.

VOILA (http://voilahotels.com) is the world's number one loyalty program that unites a network of more than 250 select independent hotels comprising over 25 select global hotel brands. VOILA's points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILA provides hotel- or group-branded loyalty solutions for our partner hotels, with VOILA acting as the supporting brand. VOILA's global presence also allows members to earn and redeem points across a wide variety of redemption partners - including airlines, retail merchants and charities. From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

A selection of HMC's clients includes InterContinental Hotels, Hilton Hotels, Radisson Hotels, Movenpick Hotels, Fairmont Hotels, Starwood Hotels, Ritz-Carlton Hotels, Shangri-La Hotels, Mandarin Oriental Hotels, Husa Hoteles, Tivoli Hotels, Hoteis Deville, Amari Hotels and Swissotel Hotels. HMC is a global company with offices in more than 50 countries including Italy, France, Germany, Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada, United Kingdom and United States.

SOURCE Hospitality Marketing Concepts

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