HLN and the Daily Dot partner to provide co-branded content across all screens
AUSTIN, Texas, Nov. 18, 2014 /PRNewswire/ -- The Daily Dot, the most comprehensive source for original news on Internet culture, is partnering with HLN, the TV home for the social media generation, to create co-branded weekly segments that will provide consumers the most extensive view of what's happening in their digital world.
On-air segments kick-off Monday, December 1, with the first co-branded series, "Next Sex," featuring Daily Dot's EJ Dickson. She'll take viewers on a guided tour of the Internet's naughty bits, reporting on the stories where sex and tech collide.
Weekly segments will air every Monday during HLN's dayside signature show, HLN Now (M-F, noon-5 ET) and will also be shared across the Daily Dot and HLN's respective social and digital sites.
In addition, and as social news warrants, Daily Dot journalists will appear on HLN programs, including Morning Express with Robin Meade, Dr. Drew On Call, and Weekend Express with Lynn Berry.
Josh Rubin, The Daily Dot's managing director of video explained why this partnership makes sense: "Our Internet-first approach to journalism is the perfect partner for HLN as it rebrands itself as the world's first social media-driven news network. It's a great opportunity to bring our reporting to television and to introduce our audience to some of HLN's great content."
"The Daily Dot has the best Internet beat reporters and HLN has the video chops," added Lila King, Senior Director, Product & Partnerships, HLN. "Together, we can invent storytelling about and for the Internet and serve it up everywhere our audiences demand it, on-air, online and across social media."
About the Daily Dot
The Daily Dot is the Web's most comprehensive source for original news on Internet culture and among the fastest growing media companies in the world. Our content reaches 12 million digital natives each month, making us one of the top 1000 websites in the U.S. We tell the story of the Internet each day with uninhibited reporting on the people, apps, memes, and movements that are shaping the zeitgeist of the Internet generation.
About HLN
HLN rebranded itself in 2014 as the first U.S. TV home for the social media generation (millennials and the millennial-minded). Inspired by the national passion for sharing 'news,' and the technology that makes the flow of information instantly accessible, HLN rips its headlines from social media and actively interacts with consumers and what they are searching, playing, sharing, shopping, creating and watching. HLNtv.com is designed to be the digital home for the nation's most popular social media content.
SOURCE The Daily Dot; HLN
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