Hispanic Market Overview - 2010 Report Now Available to Marketers, Advertisers

MIAMI, Feb. 16 /PRNewswire/ -- Hispanic Market Overview – 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, has been released. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.

(Logo:   http://www.newscom.com/cgi-bin/prnh/20100216/CL55267 )

The first Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2009 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

The report also includes the latest population statistics as provided by Geoscape, detailed advertising activity at magazines according to Media Economics Group/HispanicMagazineMonitor and a detailed look at the fast-growing Hispanic digital and online industry.

"This report is designed to give advertising and marketing professionals a comprehensive review of the U.S. Hispanic market, giving them basic information designed to better inform them on the opportunities available for their clients," said Jacobson, most recently the senior associate editor of Hispanic Market Weekly and, prior to that, Management/Marketing/Sales Editor for industry trade publication Radio and Records.

The report offers detailed information on the key operators in Hispanic broadcast and cable television, Spanish-language radio, Hispanic digital and online, and Latino-targeted print media. Interviews with leading media executives can also be found throughout the report.

Among the companies featured in this report are Telemundo, Univision, SBS, Clear Channel, GLR Networks, Liberman Broadcasting, ESPN Deportes, Hola Networks, El Clasificado, impreMedia, and Terra Networks, among others.

"What's the prognosis for Hispanic media in 2010? Where are the dollars heading? This is what we seek to provide the answers to in this first-ever report," says Jacobson.

The report is available for download at no charge from HispanicAd.com.

SOURCE JakeAdams Editorial Services and Research Consultancy

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