Hispanic Information Television Network Selects Rentrak as TV Measurement Provider

PORTLAND, Ore., May 11 /PRNewswire-FirstCall/ -- HITN (Hispanic Information Television Network), the first Spanish-language educational and cultural network in the United States, and Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that HITN will use Rentrak's TV Essentials set-top-box (STB) service to better gauge the viewing preferences of its audience.

"As we celebrate 27 years of being America's first public television network for Latinos, we recognize more than ever the importance of our role in advancing the educational, socioeconomic and cultural aspirations of our audience," said Jose Luis Rodriguez, HITN-TV Founder and President. "With Rentrak's large database of measured TV households, Rentrak will help us tap into our audience in a more strategic way to maximize the value of our programming for our viewers."

HITN reaches 35 million households across the United States and offers Latinos throughout the Americas unprecedented educational- and entertainment-based programming through its multi-platform information and telecommunications network. The Hispanic-language category is a quickly-growing and integral part of the media industry with viewers watching more than 36 million hours of Hispanic content, which is more than 12 million hours each month, according to Q1 2010 Rentrak data.

"We're thrilled to help HITN better serve its audience by providing access to Rentrak's data," said Carol Hinnant, Rentrak's Senior Vice President of business development, Advanced Media. "Rentrak's TV Essentials will provide HITN second-by-second information critical to staying ahead of the curve among its key audiences."

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes nationwide. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About HITN, Inc.

The Hispanic Information and Telecommunications Network, Inc. (HITN) was established in 1983 as a non-profit organization.  HITN's mission is dedicated to the advancement of Hispanics by providing engaging educational entertainment that invites individuals and families to live fuller, richer lives and enables them to serve as an ever-growing engine of intellectual power and progress. HITN-TV was created in 1987, becoming America's first Public Service Media Network for Latinos. Today, HITN-TV can be found on cable, satellite, video on demand and online reaching over 31 million households.

HITN provides a unique source of educational, cultural, news and public affairs programs to the homes of Hispanics in the United States and Puerto Rico. 

About Rentrak Corporation

Rentrak Corporation (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation