Hertz Gold Plus Rewards® Expands Global Presence

Hertz Gold Plus Rewards Now Available in Australia, New Zealand, and Brazil

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May 22, 2012, 03:40 ET

PARK RIDGE, N.J., May 22, 2012 /PRNewswire/ -- Hertz (NYSE:HTZ),the world's largest general use airport car rental brand, has expanded Hertz Gold Plus Rewards, the Company's customer loyalty program, into three additional global markets. Now Hertz Gold Plus Rewards participants can earn and redeem their points for rentals in Australia, New Zealand and Brazil. Gold Plus Rewards provides customers with a wide range of flexible reward options including points that won't expire, 'AnyDay' reward options that have no blackout periods, easy online redemption on hertz.com, point accrual for international rentals, and a wide variety of car rewards including cars from Hertz's Adrenaline and Prestige Collections.

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"With the addition of Australia, New Zealand and Brazil to Hertz Gold Plus Rewards, we have taken another step in expanding our customer loyalty program across the globe," commented Mark P. Frissora, Hertz Chairman and Chief Executive Officer. "More importantly, we continue to make Gold Plus Rewards faster, easier, more flexible and a greater value to our members in the U.S. and Canada and around the world."

The new additions come on the heels of expanding the European market with four additional countries, including Switzerland, Belgium, Netherlands and Luxembourg. In the past two years the program expanded to more than 15 countries and territories around the world.

Hertz Gold Plus Rewards is a fast, easy, and flexible way for members to earn free rental car days. Members who elect to earn Hertz Gold Plus Rewards Points earn one point per U.S. dollar or its equivalent spent on qualifying Hertz rentals. Free weekend rental days are earned for as few as 500 points in the U.S. and Canada, making Hertz Gold Plus Rewards one of the fastest ways to free travel of any travel rewards program. Points are tracked automatically, don't expire with rental activity, rewards are not subject to blackouts and can easily be redeemed online. Members have a wide choice of rental lengths and car types including Hertz Collection vehicles like America's favorite muscle cars from the Adrenaline Collection; hybrid vehicles from the Green Traveler Collections, or even high end luxury vehicles like the Mercedes E Class, the Infinity FX35 or Cadillac SRX from the popular Prestige Collection.

Gold Plus Rewards has AnyDay Rewards with no black-out dates, allowing members to use points at any time. Members also have the flexibility to use their points when it is convenient for them as Gold Plus Rewards Points do not automatically expire. Each time a member earns points or redeems points, their points renew for an additional 24 months which means they do not have to worry about points expiring.

For Gold Plus Rewards details, customers simply need to visit www.HertzGoldPlusRewards.com.

About The Hertz Corporation
Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,500 corporate and licensee locations in approximately 150 countries in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the number one airport car rental brand in the U.S. and at 119 major airports in Europe. In addition, the Company has sales and marketing centers in 60 countries which promote Hertz business both within and outside such country. Product and service initiatives such as Hertz Gold Choice, Hertz #1 Club Gold®, NeverLost® customized, onboard navigation systems, Sirius XM Satellite Radio, and unique cars and SUVs offered through the Company's Adrenaline Prestige and Green Traveler Collections, set Hertz apart from the competition. In 2008, the Company entered the global car sharing market with its service now referred to as Hertz On Demand which rents cars by the hour and/or by the day, at various locations in the U.S., Canada and Europe. Hertz also operates one of the world's largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of rental equipment, from small tools and supplies to earthmoving equipment, as well as new and used equipment for sale, to customers ranging from major industrial companies to local contractors and consumers, from approximately 315 branches in the United States, Canada, China, France, Spain, Italy and Saudi Arabia, as well as through its international licensees. Hertz also owns Donlen Corporation, based in Northbrook, Illinois, which is a leader in providing fleet leasing and management services.

To make car rental reservations or for more information, customers can call their travel agent, or call Hertz toll-free at 1-800-654-3131. Information and reservations are also available on the web at www.hertz.com.

SOURCE The Hertz Corporation