Hennessy Partners With World-Renowned Artist KAWS To Launch Limited-Edition Bottle

Luxury Cognac Brand Debuts New Bottle Design with Trendsetter Artist

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Jul 18, 2011, 01:11 ET

NEW YORK, July 18, 2011 /PRNewswire/ -- Hennessy, the number one selling cognac in the world, announced today their exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS, which will hit shelves in September 2011.

(Photo: http://photos.prnewswire.com/prnh/20110718/NY36816-a )

(Photo: http://photos.prnewswire.com/prnh/20110718/NY36816-b )

(Logo: http://photos.prnewswire.com/prnh/20110718/NY36816LOGO-c )

Each limited edition KAWS Hennessy V.S bottle is adorned with signature KAWS artwork and is individually numbered. The bottle marks the brand's first customized collaborative project in 2011.

"I admire the Hennessy brand and from the start, felt strongly about working on this project," said KAWS. "Hennessy invited me to Cognac where I was able to experience and gain a full understanding of the steps and processes behind Hennessy's craftsmanship, which in turn, inspired the artwork I created for the bottle."

The Hennessy KAWS V.S bottle will be sold nationwide in 750ml sizes and will retail for $29.99. The new bottle design will debut later in July at a private launch event in New York City.

"Hennessy is a brand that not only prides itself on presenting the world with a quality variant, but also on creating out-of-the-box partnerships that heighten our consumer's experience," said Rodney Williams, SVP of Business for Hennessy. "We look forward to the feedback from not only from Hennessy loyalists but also KAWS eclectic fan base about this exciting partnership."

In addition to the limited edition bottle, the duo will create multiple digital shorts, which will be distributed throughout the year. Please visit www.myhennessy.us to view the first video teaser.

For more information on the Hennessy V.S KAWS bottle, visit www.Hennessy.com or Facebook.com/Hennessy.

ABOUT HENNESSY

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

ABOUT KAWS

KAWS is a New York based artist and designer. He has exhibited works in prominent galleries and institutions throughout the world. Currently, his work can be seen in "Art in the Streets" at the Museum of Contemporary Art, Los Angeles, as well as in front of The Standard, New York. In 2010, KAWS was featured in his first solo museum exhibition at The Aldrich Contemporary

Art Museum. He will be the featured artist of the Focus series at the Modern Art Museum of Fort Worth, Texas in December 2011. In addition to studio practice, KAWS has developed and distributed apparel and limited edition products through his own boutique in Tokyo, OriginalFake. Throughout all of his projects, KAWS has successfully blurred the line between fine art and commercial imagery through his manipulation of popular media iconography, creating work that both celebrates and scrutinizes contemporary consumer culture. KAWS is represented by Honor Fraser in Los Angeles and Galerie Emmanuel Perrotin in Paris. For more information visit: www .KAWSONE .com

SOURCE Hennessy