Henkel Joins Amazon's Elite Portfolio Of Dash Buttons With Three Of Its Top Brands

Dial®, Persil® ProClean® and Schwarzkopf brands increase consumer convenience and simplicity with new Amazon Dash Buttons

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Henkel

Jul 25, 2016, 08:00 ET

SCOTTSDALE, Ariz., July 25, 2016 /PRNewswire/ -- Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Today, Henkel is proud to announce the roll out of Amazon Dash Buttons across three of its top brands.

Consumers nationwide will now be able to order their favorite Henkel products with a touch of a button. Available to Amazon Prime members, Amazon Dash Buttons comes with a reusable adhesive and a removable hook, to hang, stick, or place the device wherever needed. They connect to users' Wi-Fi, are set up using the Amazon app, and allow reordering of products with the press of a button.

The Amazon Dash Button for Dial® allows consumers to easily order their favorite body wash, hand soap, bar soap and lotion. Dial products include a vast variety of personal care items all created with unique scents and formulas.

Persil ProClean, a premium laundry detergent that recently launched in the US, will offer consumers its exceptional stain-fighting products via the Amazon Dash Button. Persil® ProClean® 2in1 was rated #1 by a leading consumer testing publication". Persil® ProClean® detergents have power-packed formulas that are great for everyday laundry and have the power to help remove tough stains.

The Amazon Dash Button for Schwarzkopf makes it easy for consumers to reorder their favorite beauty products with the press of a button. Whether in need of a new anti-frizz treatment, texture spray, or conditioner, consumers can depend on Schwarzkopf for a vast range of color, care and styling solutions for all hair needs.

"We are extremely excited about working with Amazon to offer the Dash Button on three of our top brands within Henkel US. With this offer we are supporting our consumers in their digital journey for a seamless online shopping experience." Said Jens-Martin Schwaerzler – President, Henkel Consumer Goods North America

For more information, please visit Henkel's Amazon Detail Page:
Dial Body Wash: www.amazon.com/dp/B01FE7IP2S
Dial Liquid Hand Soap: www.amazon.com/dp/B01FE7IYD8
Persil: www.amazon.com/dp/B01FE7J3QK
Schwarzkopf: www.amazon.com/dp/B01FE7IJ3S

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Persil® and Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkel-northamerica.com for more information.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost 50,000 people and reported sales of $20.1 billion and adjusted operating profit of $3.2 billion in fiscal 2015. Henkel's preferred shares are listed in the German stock index DAX.

SOURCE Henkel