Hendrick's Gin Launches a Series of "Voyages Into The Unusual"

NEW YORK, June 7, 2012 /PRNewswire/ -- The delightfully peculiar Hendrick's Gin is kicking off a year-long series of "Voyages Into the Unusual" with three nights of extraordinary experiences in Houston, TX. Filled with awe-inspiring scenes, creative cocktail creations and a scintillating cast of characters, Hendrick's Gin's unique Voyages will also visit ports of call in San Francisco, Chicago, Philadelphia and New York City.

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In each city, Hendrick's Gin and fellow journeyers will bid farewell to the humdrum, unfasten their senses and venture beyond what is known during three nights of awe-inspiring events. Hendrick's Gin will transform each port of call into a highly unusual realm, complete with a grand Explorer's Lounge, a frenzied Botanist's den and a full scale Apothecary.

The Voyage begins with The Hendrick's Delightfully Peculiar Cocktail Academy in which a small group of guests will partake in the most wondrous exercises in cocktail making while their captain guides them through the history of gin, tipples and punch. The next night, Hendrick's Gin will welcome droves of fellow travelers to sample most peculiar libations and be entertained by a collection of unusual people with surprising skills and visionary ideas.  The Journey concludes with an epic evening for readers of the computerized periodical Thrillist that will be full of extraordinary ventures, peculiar revelry and imaginative concoction.

An array of unusual libations will be served including an ever-evolving "Hendrick's Traveling Punch" which will be modified ever so slightly by using the best local and seasonal ingredients available in each city at the time of each "Voyage".

"Hendrick's 'Voyages Into The Unusual' provide a haven from the mundane while introducing people to the wonders of Hendrick's Gin," said Joanne Birkitt, Hendrick's Gin Senior Brand Manager.  "Travelers will get a peek inside our unusual world by learning about the history of our unusual spirit, tasting specially created libations and meeting entertaining and talented people who think about the world just a little bit differently. We can't wait to see who we'll get to know during our voyage across America."

"Voyages Into The Unusual" will commence in Houston, TX from June 5th-7th and move onto to San Francisco, CA (June 19th-21st), Chicago, IL (September 25th-27th), Philadelphia, PA (October 16th-28th) and conclude in New York, NY (October 30th-November 1st).

For more information, kindly visit www.hendricksgin.com.

About Hendrick's Gin and William Grant & Sons

Hendrick's is the most unusual Gin that has taken the world by storm since it was first introduced, thanks to its delightfully unique flavour, which combines a distinct blend of eleven botanicals, as well as the signature infusions of Cucumber and Rose petals, producing a wonderfully refreshing gin with a delightfully unique aroma.  Handcrafted in Scotland in miniscule batches by William Grant & Sons, Hendrick's uses a marriage of spirits from a Carter-Head and Copper Pot Still, a combination that produces a divinely smooth gin that has both the required character and balance of subtle flavours.  In the ten years since Hendrick's was first introduced to America, it has gained widespread acclaim and received numerous awards, including a Double Gold medal at the 2012 San Francisco International Spirits Competition; 'Gin of the Year' at the Food and Wine Magazine Awards; voted 'World's Best Gin' by the Wall Street Journal and named "Distiller of the Year" at the 2010 Wine Enthusiast Awards. Hendrick's Gin has an ABV of 44% and an RRP of $34.99.  Please enjoy the unusual responsibly. For further information, visit www.hendricksgin.com.

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's fourth largest blended Scotch Grant's® as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and the award-winning Milagro® Tequila. 

Among the most recent accolades for the well-awarded company, William Grant & Sons was honored as the "Distiller of the Year" for the fourth time in five years by the prestigious International Spirits Challenge. 

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Stolichnaya Vodka, Grant's, Hudson Whiskey, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Lillet, Licor 43, Art In The Age, The Knot and BOLS cordials. The company has offices in New York City (sales and marketing) and Edison, NJ (bottling and warehouse facilities). For more information on the company and its brands, please visit www.grantusa.com.

SOURCE Hendrick's Gin

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