Hello® Teams Up with The DigiTour for Digifest LA 2013

MONTCLAIR, N.J. and LOS ANGELES, Dec. 12, 2013 /PRNewswire/ -- The DigiTour has joined forces with Hello Products LLC, the world's first line of seriously friendly™ oral care, to sponsor the third annual Digifest LA – the largest YouTube music festival featuring the biggest and brightest self-made musicians, bloggers and online personalities. The 8+ hour extravaganza will take place on Saturday, December 14 at the Palladium Theatre in Hollywood, California from 3-11 pm.

(Logo: http://photos.prnewswire.com/prnh/20130924/CG85144LOGO)

Created as a way of enabling YouTube stars to engage and interact with their subscribers offline, Digifest LA features a list of more than 50 talented performers, including Rebecca Black, Frankie J. Grande, Hoodie Allen, Lohanthony, Tiffany Alvord, Beatrice Miller, GloZell, IM5, O2L, and many more. As the presenting sponsor of Digifest LA 2013, hello will engage some of these viral stars in a series of multi-channel content activities that introduce hello and its friendly mission to a diverse audience.

"hello is all about bringing people together to greet freely and we are proud to help facilitate even just a little piece of the amazing friendships that these stars have with their fans," said Craig Dubitsky, founder and friendly ceo of hello products. "We are inspired by the energy and creativity of these performers and personalities, and are excited to introduce our brand and products to their audiences both at the show and across social media channels.  We can't wait to make friends with this amazing group of stars and their fans."

"There's such a natural fit between DigiTour's mission of bringing self-made social stars to the stage to connect with their fans in real life and hello's mission to get people to get out and greet freely.  This is a powerful event as the fans are not simply observers, but also participants in influencing these creators, communicating with them regularly, and supporting and evangelizing their content.  They are not just fans, they're friends.  Partnering with a brand that is about connecting, meeting and being friendly fits seamlessly into the dynamic of our festival," says Meridith Valiando, Co-Founder & CEO of DigiTour Media.

On the day of the show, fans in attendance will have the special opportunity to participate in a "tweet-stakes" for their chance to meet-and-greet their favorite personalities. Some lucky fans may also win the chance to receive a quick kiss from one of their favorites – on the cheek, of course – at the hello kissing booth.  Fans who purchased the already-sold-out VIP tickets, or win instant-upgrade that day, will visit their favorite stars in the hello® greet freely™ VIP Lounge. With all these chances to make new friends, those in attendance will have a chance to try out hello's naturally friendly™ breath sprays at various locations throughout the festival.

hello recently announced a major expansion, growing its retail presence from 8,000 doors to 18,000 doors in just six months since launch.  The brand is turning on a strong marketing push to support that retail presence and continue to introduce hello to new audiences.  hello is available at drug, mass and grocery retailers nationwide, and online; check out greetfreely.com for more information on where to buy.

Learn more about Hello Products and Skype directly with the team at greetfreely.com, say hello on facebook.com/helloproducts, or connect on Twitter, Instagram and Pinterest @helloproducts.

About Hello Products LLC
Hello Products LLC, is the first seriously friendly™ oral care brand. At hello, we thought it was time personal care became, well, personal again. And beautiful. So, we created naturally friendly, effective, delicious, pain-free and gorgeous products that elevate the everyday.  The range includes toothpaste, mouthwash, breath sprays and toothbrushes all designed to let people greet freely™. For more information please visit www.hello-products.com.

About The DigiTour
DigiTour Media, LLC, bringing social to the stage, was founded in 2010 by music industry vets Meridith Valiando and Chris Rojas. DigiTour along with major brand partners (Intel, Google, Sony, Gibson) has received critical acclaim in the media for leaving an indelible mark on the entertainment industry by helping YouTubers launch solid touring brands that bridge the gap between the web and the mainstream. For more information please visit www.thedigitour.com.

SOURCE Hello Products LLC

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