Healthy Ones® Supports The Breast Cancer Research Foundation in October
A Total of $70,000 to be Donated Through Sales and Community Events in 2014
LISLE, Ill., Oct. 16, 2014 /PRNewswire/ -- For the fourth consecutive year, Healthy Ones, the deli and lunchmeat brand, is partnering with The Breast Cancer Research Foundation (BCRF) in support of National Breast Cancer Awareness month. Healthy Ones wants consumers to know, "You Can" support Breast Cancer Research and is making it easy for them to do so.
Through the month of October, in grocery stores across the country, consumers can look for the pink packaging of Healthy Ones tub lunchmeat along with pink signage at the deli counter. Healthy Ones will donate 5 cents per tub of lunchmeat and 5 cents per pound of deli meat sold during the month of October to BCRF, up to a maximum donation of $50,000 for all participating products.
The donation is in addition to the already $20,000 raised through, "Pedal For a Great Cause," an open-to-all, high-energy stationary bike pedaling event created by Healthy Ones. For each minute pedaled by a participant, a $5 donation is made by Healthy Ones to BCRF, up to $10,000. This year, Healthy Ones has hosted the open to all pedal events in the cities of Chicago and Boise.
Healthy Ones has now donated over $150,000 to the BCRF in less than five years.
"We strongly believe people want to make a difference through their purchases," said Elizabeth Di John, Healthy Ones brand manager. "We want to help empower them to do so by making a difference in the fight against breast cancer through our support of The Breast Cancer Research Foundation. We're proud of our partnership and the difference we're all making."
Healthy Ones will communicate the 'You Can Support Breast Cancer Research' campaign message to consumers through its Facebook page with fact-based messaging including video links from BCRF and other social media content to educate consumers about breast cancer research. In addition, Healthy Ones will sample at select locations and hand out coupons to its consumers.
"We feel it's important to support The Breast Cancer Research Foundation and its mission," said Chuck Gitkin, John Morrell Food Group vice president of marketing, innovation and R&D. "We feel that the people who purchase Healthy Ones have that same belief. That is why we're making it easy for them to look for the pink branding of Healthy Ones in the deli and lunchmeat sections at their local grocer. We want them to feel good about their purchase and that their efforts are supporting breast cancer research."
Healthy Ones, a part of the John Morrell Food Group, a subsidiary of Smithfield Foods, can be found in the refrigerated lunchmeat and deli section of chain and local grocery stores across the country. Sold at the deli with both bulk and pre sliced and in lunchmeat tubs found in the meat department, Healthy Ones is easy and convenient for everyone to enjoy. In addition to convenience, the brand's mission is to help families live healthy. Every variety of Healthy Ones ham, turkey breast, chicken breast and roast beef are certified "Extra Lean" by the American Heart Association.
For more information about Healthy Ones and how you can make positive lifestyle changes, please visit www.facebook.com/HealthyOnes.
About Healthy Ones
Adding a healthy balance to your diet, Healthy Ones is the lean, lower sodium and heart healthy lunch meat. It can be found at the deli and prepackaged in your grocer's lunch meat section. For more information, visit www.facebook.com/HealthyOnes
About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita® Kretschmar® and LunchMakers®.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.
About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, BCRF will invest $47 million in annual grants to more than 220 researchers at leading medical institutions across six continents, making the foundation one of the largest non-governmental funders of breast cancer research in the world. Through its Evelyn H. Lauder Founder's Fund, BCRF has also committed $11.6 million in 2014-15 to an international research initiative focused on breast cancer metastasis. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an "A+" from CharityWatch, and has been awarded Charity Navigator's highest rating of four stars 12 times since 2002. Join us at www.bcrfcure.org.
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SOURCE Healthy Ones
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http://www.smithfieldfoods.com
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