Healthy Choice® Invites Fans to Determine Coupon Value as Part of Progressive Coupon(SM) Offer

OMAHA, Neb., Jan. 25, 2012 /PRNewswire/ -- Today, Healthy Choice®, a brand of ConAgra Foods, Inc., is bringing back its Progressive Coupon (SM) Offer on its Facebook page, allowing fans to determine how much the frozen meal coupon ultimately will be worth.  The campaign, in which the value of the coupon increases as the number of people who "like" the page and reserve a coupon climbs, coincides with a Healthy Choice integration on Bravo's "Top Chef: Texas" TV program airing tonight at 10pm eastern/9pm central.

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The coupon will begin with a value of $0.75 off of one of Healthy Choice's frozen meals and will increase progressively based on the level of consumer engagement. The offer will be available to the more than 100,000 Healthy Choice Facebook fans as well as to new fans who like the page. Interested Healthy Choice fans can visit www.Facebook.com/Healthychoice from now until Feb. 1 (or until supplies last) to "like" the page and reserve their coupon.

"As Americans begin the New Year, seeking healthy and delicious foods, we are pleased to again offer them a savings with the Healthy Choice Progressive Coupon," said Brett Groom, Senior Vice President Content Integration & Activation. "We were one of the originators of the progressive coupon idea and after receiving such a strong response from our Facebook community last year we wanted to reward our fans again for their continued loyalty while providing a fun, interactive way to tie in with Top Chef: Texas."

Joining the campaign is Healthy Choice "Flavor Ambassador" and former Top Chef chef'testant Ryan Scott. Scott was the winner of last year's Top Chef "Healthy Showdown" on BravoTV.com, which helped launch a line of low fat meals in September 2011: The Top Chef Inspired Cafe Steamers.  The Top Chef Inspired Cafe Steamers combine innovative steaming technology with bold, modern and exciting flavors and ingredients creating delicious and healthy quick meals such as Roasted Chicken Marsala with mushrooms and sauteed onions and Grilled Vegetables Mediterranean.

"As Flavor Ambassador for Healthy Choice I am excited to promote the progressive coupon offer, which will help introduce the incredible flavors of these chef-inspired meals to even more people," said Scott. "Healthy Choice entrees are convenient and are made with high quality ingredients and contemporary flavors, just like the way I cook, and are a great way to help people stick to their goals of eating healthier in 2012." 

From quick lunches to low fat desserts, Healthy Choice offers a variety of low calorie meals to satisfy any taste. For more information on the Healthy Choice product lines, visit www.HealthyChoice.com. For special offers and up-to-the-minute information, stay in touch with the brand online: "Like" the brand on Facebook (www.facebook.com/healthychoice) and follow Healthy Choice on Twitter (www.twitter.com/Healthy_Choice). Healthy Choice is a brand of ConAgra Foods, Inc., (NYSE: CAG) one of North America's leading food companies, with brands in 97 percent of America's households.   Progressive Coupon is a service mark of ConAgra Foods. 

ConAgra Foods, Inc., (NYSE: CAG), is one of North America's leading food companies.  With brands in 97 percent of American households, ConAgra Foods provides some of America's long-time favorites. Consumers can find Chef Boyardee, Egg Beaters, Hebrew National, Hunt's Tomato Sauces and Ketchup, Marie Callender's, Orville Redenbacher's, PAM, Reddi-wip, Slim Jim Meat Sticks and Beef Jerky and many other ConAgra Foods brands in grocery, convenience, mass merchandise and club stores. ConAgra Foods operates ReadySetEat.com, an interactive recipe website that provides consumers with Easy Dinner Recipes and more. ConAgra Foods also has a strong business-to-business presence, supplying frozen potato and sweet potato products as well as other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.

SOURCE ConAgra Foods, Inc.

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