Happy Vitals Launches First Laboratory Direct-to-Consumer Home Testing Kit for Breast Milk

WASHINGTON, Oct. 13, 2015 /PRNewswire/ -- Happy Vitals®, Inc. has launched the first-ever direct-to-consumer laboratory home testing kit for breast milk.  The Happy Vitals scientific and digital technologies provide an unparalleled, detailed assessment of the nutrition and immunity status of breast milk—fats, proteins, carbs and key vitamins—all charted over time with an integrated digital portal for personal health tracking.  In addition, Happy Vitals also offers heavy metal toxin tests for pregnant women and children via non-invasive hair or fingernail/toenail samples. Happy Vitals helps bring peace of mind to parents who are justifiably concerned about their baby's nutrition, immunity protection, and toxin levels, which together lay the foundation for their child's development. 

Beyond home testing for parents, Happy Vitals has a higher mission: to better understand and improve children's health for future generations. Parents who purchase a Happy Vitals kit will have the opportunity to participate in a landmark nationwide study for children. Led by Harvard scientists, The Happy Children's Health Study uses state-of-the-art science to help predict and reveal future health outcomes of children—from asthma, allergies, autism, and more. A portion of all proceeds from Happy Vitals kit sales will go towards the Happy Children's Health Study.

Happy Vitals is co-founded by Eric Feigl-Ding, PhD, and Andrea Feigl-Ding, PhD, a husband and wife team who are parents and award-winning Harvard-trained public health scientists with over 25+ years combined experience.

"Andrea and I have a 2 year old son and we personally understand the concerns of parents, which is why we created Happy Vitals," says Dr. Eric Feigl-Ding, an epidemiologist, nutritionist, and faculty member at Harvard Chan School of Public Health.

Dr. Andrea Feigl-Ding, who received her PhD in Global Population and Reproductive Health from Harvard, is a health economist and global health scientist at the Harvard Chan School of Public Health. She adds, "With so many unanswered questions and confusing information, we want to help parents everywhere optimize their child's health."

According to Drs. Feigl-Ding, the most common questions from nursing mothers are: 

• How do I know if my baby is receiving proper nutrients?
• How does what I eat affect what my baby receives?
• How can I optimize my breast milk?
• Is my breast milk giving my baby enough immunity protection against infections?
• How do I know if I've been exposed to harmful toxins that can affect my baby?
• Am I exposing my child to toxins from the environment other than through breast milk?
• Is my lack of sleep affecting my stress hormones and impacting my baby's development?

Healthy Vitals will help provide answers to these and many concerns that parents face with a newborn in today's complex world in easy-to-understand terms. Featuring an easy-to-use kit and streamlined express pickup and shipping, Happy Vitals test results are provided within a few days. Results are easy to read and include charts that include trends and helpful information based on personalized test results.

Healthy Vitals offers four packages for testing breast milk:

• BASIC Package— Fat, protein, lactose, glucose, and calorie density
• STANDARD Package— Basic + Stress Hormones + Immunity + Key Vitamins
• PLUS Package— Standard + Other Important Vitamins
• PREMIUM Package-- Plus + toxin (heavy metal) testing for baby

In addition, Happy Vitals is pleased to offer simple non-invasive testing for certain toxins in general women of child-bearing age, pregnant mothers and older children via hair or fingernail/toenail samples:

• Toxic heavy metals: lead, mercury, cadmium, arsenic
• (Additional tests coming soon!)

Breast milk testing packages are available starting at $149.95 during the pre-order promotional sale through October 31, with kits arriving for home delivery starting November 1.

ABOUT:  Happy Vitals was founded by Eric Feigl-Ding, PhD, Andrea Feigl-Ding, PhD, and Pius Lee, MBA, to provide quantified health data for the well-being of the whole family. The Happy Children's Health Study is a non-profit scientific initiative to predict and uncover risk factors for childhood diseases and healthy development. For more information, visit www.happyvitals.com and follow us at http://twitter.com/happyvitals and http://facebook.com/happyvitals

SOURCE Happy Vitals

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