Happn Users Seize the Moment with New "See You There" Feature
NEW YORK, May 12, 2016 /PRNewswire/ -- Happn, the leading dating app that enables users to discover the people they've crossed paths with in real life, today unveiled a new feature called, "See You There." This new functionality prompts users to meet up for fun activities in real life, extending the Happn user experience. The "See You There" feature will be rolled out to Happn's more than 17 million users around the world on Tuesday, May 17.
On Happn, users see a chronological timeline of people they've crossed paths with throughout their day – those who were at the same place at the same time. Using unique real-time, hyper-geolocation technology, Happn's new "See You There" feature provides users with another way to meet and connect with others as they would over the normal course of their daily routine, during day-to-day activities.
"We created Happn as a way for people to meet others who are already in some way part of their lives. We're constantly focused on enhancing the Happn experience for our users. We want happners to forge long-lasting, deep connections – the kind of relationships that begin by meeting each other in person, whether it's for love or simply to find a new friend with shared interests," said Didier Rappaport, CEO and founder, Happn. "As society evolves and becomes more mobile, the dating industry has transformed to focus on encounters, pushing dating apps to become more social in their offering. The new 'See You There' feature is designed as a seamless integration to allow people to meet as they would on any given day – during regular daily activities – whether at a party, at work or at the gym. After all, they already have a built-in shared interest: the paths they have crossed."
The "See You There" feature allows happners to share what they're up for doing within a four hour window – whether that's grabbing a bite to eat, going for a run, or catching a movie. To use the new feature, users can tap the (+) availability button on the bottom of their home screens, and then select an activity, which will be visible to other users in their timeline. Those who have crossed paths will see users who are available for a particular activity and can take that opportunity to meet up.
With "See You There," Happn users can seize the moment and meet here and now. The feature is a new way to "Crush" if there is a mutual interest in doing the same activities.
The debut of Happn's "See You There" comes on the heels of several other successful feature launches, including:
- Voice feature allows users to record and send a one-minute audio clip
- Instagram sync lets users display 30 recent photos directly from their Instagram feed, giving others added insight into who they are
- Spotify connection enables users to send tracks to each other or add songs to their profile to express musical interests
The launch of "See You There" is also the opportunity for Happn to change their app icon. The meeting of two people is symbolized by two arrows crossing each other's path. "With this new feature, we are starting a new era in the development of our product, always putting our mission first: to encourage real-life encounters," added Rappaport.
Happn is available across the U.S., including New York City, Chicago, Los Angeles, San Francisco and Miami. Further international expansion is underway in Europe, Asia and South America, with even more new features and capabilities expected to be introduced in the second half of 2016.
About Happn
Launched in February 2014, Happn is the first mobile dating app to use real-time geolocation to help you discover people you've crossed paths with in real life. Every time you cross paths with another Happn user, his or her profile appears on your app. Currently present in more than 40 major cities around the world, including Paris, London, Berlin, Madrid, Buenos Aires, São Paulo, Hong Kong, Milan and New York City, the app has grown rapidly, with 17 million users since launch. Happn is available to download for free via the App Store, Play Store and Windows Store. Visit www.happn.com for more information. Follow Happn on Twitter, Instagram, Facebook and YouTube. #MakeItHappn
U.S Media Contacts for Happn:
Nancy Zakhary / Jo Anne McCusker
Brainerd Communicators, Inc.
[email protected]
212 986 6667
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SOURCE Happn
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