Hanna Lee Communications Nominated for Coveted 2010 SABRE Award for PR Campaign for the Manhattan Cocktail Classic

Proves Small is Beautiful

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Apr 01, 2010, 11:00 ET

NEW YORK, April 1 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning boutique agency specialized in spirits, food, wine and travel PR, as well as event management, today announced that it has been nominated as a finalist for a 2010 SABRE Award Silver Medal in the category of Beer, Wine and Spirits. The nomination recognizes the agency's outstanding work in publicizing the Manhattan Cocktail Classic's Fall Preview last year that generated more than 42 million media impressions during the campaign.

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The SABRE Awards, which are celebrating their 10th anniversary, received over 1,600 entries from PR agencies across the U.S. this year, creating one of the fiercest competitions in its history. The winners will be announced and the trophies presented on May 11, 2010 at Cipriani 42 St. in New York. The SABRE Awards are presented by The Holmes Report, a global public relations publishing operation based in London and are considered some of the most prestigious and sought-after awards in the industry.

Hanna Lee Communications was instrumental in making the Manhattan Cocktail Classic Fall Preview a sell-out that captured the imaginations of 2,000 attending cocktail enthusiasts and generated more than 60 top quality media placements in local and national media, including print, broadcast and online.

"We are proud to receive our second SABRE Award nomination in two years. We're a boutique agency, but through strategic planning, creativity and passion for the brands we represent, we create campaigns that have a huge impact. This really proves that small is beautiful," said Hanna Lee, President and Founder, Hanna Lee Communications, Inc. "We share this recognition with the entire team at the Classic, including its amazing founder, Lesley Townsend, its distinguished advisory board members and more than 100 talented top mixologists who helped make the Fall Preview the talk of the town. We're gearing up now to promote their main event next month, so the timing of this nomination couldn't be better. It's truly time for a cocktail!"

About Hanna Lee Communications, Inc.

Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning, boutique PR agency specialized in spirits, food, wine, travel and lifestyle, as well as event management. The agency only represents products and companies about which it is passionate. This outlook drives the agency's well-acknowledged excellence.

Current clients include Leblon Cachaca, Manhattan Cocktail Classic, Terra Andina Chilean Wines, Bar Celona Tapas Lounge, Gourmet Latino Festival, Kyochon Restaurant Group, G7 Portuguese Wine Consortium and Goats do Roam South African Wines.

Hanna Lee Communications has created a number of successful PR case studies, including the "Truth in Vodka" campaign for Sobieski Vodka which won first runner-up for PRWeek's "Best Consumer Launch of the Year" award in 2009, as well as a nomination for the SABRE Awards (given by The Holmes Report based in London) in the same year. The agency also contributed to developing the Prosecco category in the U.S. through its work for Mionetto Wines.

Hanna Lee Communications has distinguished itself by cultivating long-term, trustworthy relationships with clients and key industry influencers, as well as journalists in the trade, business and consumer media. For more information, please visit www.hannaleecommunications.com.

SOURCE www.hannaleecommunications.com