Hallmark Introduces Postage-Paid Greetings for Mother's Day

Thanking Mom Just Got Easier

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Apr 26, 2011, 08:00 ET

KANSAS CITY, Mo., April 26, 2011 /PRNewswire/ -- Mother's Day is for giving mom thanks for all she's given; and now, thanking mom is easier with card innovations from Hallmark. New for Mother's Day 2011, Hallmark is offering Postage-Paid Greetings — a line of cards that already includes postage. Just sign, seal and send!

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"Mother's Day is an opportunity to pause and celebrate the perfectly, imperfect moments we share with mom 365 days a year — moments that make motherhood and life meaningful," said Molly Wigand, Hallmark writer. "By offering Postage-Paid Greetings and other innovative cards, Hallmark is making it easier for consumers to celebrate these meaningful moments."

Hallmark Postage-Paid Greetings feature the U.S. Postal Service's Intelligent Mail barcode on the front of the envelope. When the cards are processed at a Postal Service facility, the barcode automatically indicates to the Postal Service the postage is paid. The postage is treated like a Forever Stamp, and its value will always be equal to the price of a standard First-Class stamp, regardless of when it's mailed. There are more than 90 Postage-Paid Greetings specifically for Mother's Day and more than 200 "everyday" and seasonal Postage-Paid Greetings ranging from $2.69 to $3.99.

For those who want to hand deliver a Mother's Day card or affix their own stamp, Hallmark offers a variety of innovative card solutions that do not include postage but still offer convenience. Mother's Day Gift Card Greetings already come with a gift — a $5 or $10 gift card to a variety of destinations.

Other cards like Recordable Greetings give mom the gift of personalization — her loved one's voice. And richly-designed Boutique Greetings, some which come with gem-like adornments, allow consumers to give mom a card as pretty on the outside as she is on the inside.

Hallmark offers more than 900 Mother's Day cards, including cards from the Hallmark Sinceramente and Mahogany card lines, as well as cards for moms, grandmothers, step-mothers, aunts, daughters and other important women.

Mother's Day Facts

Mother's Day is the third-largest card-sending holiday in the United States with 139 million cards exchanged annually
Hallmark has been producing Mother's Day cards since the early 1920's

About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 40,000 retail outlets in the U.S., including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable's top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

SOURCE Hallmark Cards, Inc.