Gummicube® Launches As A Pioneer In Big Data Analytics For Mobile And The App Stores With Software To Optimize Mobile Marketing Initiatives
Mobile Veterans Secure $830,000 in Seed Financing to Launch Software that Provides Marketing Analytics that Fuel High Quality App Installs
SAN JOSE, Calif., Feb. 12, 2015 /PRNewswire/ -- Gummicube®, founded by mobile startup veterans Dave Bell and Anh Nguyen, today announced its formal company launch backed by $830,000 in seed funding from Golden Seeds and F50 Venture Partners. The company is using the capital to introduce its DATACUBE™ software, which offers marketers and app developers' big data analytics capabilities for the global App Stores. DATACUBE elevates data driven mobile marketing beyond simple keyword tools with an intuitive interface that identify consumer trends and delivers the real-time competitive intelligence necessary for effective mobile marketing campaigns. DATACUBE also helps automate keyword and phrase selection using proprietary semantic algorithms for an App Store Optimization Strategy that takes less time to implement and is far more effective than traditional ASO tools.
Of the millions of apps currently available in the App Stores, 63 percent are discovered through app store search, according to Forrester. As the mobile ecosystem continues to expand and evolve, there is an unprecedented demand among CMOs and app developers to become more data driven as they seek to improve the effectiveness and profitability of mobile app marketing strategies. Gummicube has developed a proprietary data engine to power its software, which has been validated at scale with live partners. The DATACUBE engine draws upon hundreds of millions of collected data points, then analyzes and cross references the data from a spectrum of mobile sources, including app stores, ad networks and actual mobile end users.
"At Gummicube we know that user behavior on mobile devices is fundamentally different than on any other platform, so we developed big data analytics software for mobile that is truly mobile-from-the-ground-up," said Dave Bell, Gummicube's co-founder and CEO. "With support from our investors and our skilled team of mobile veterans, we are helping marketers and app developers open up new opportunities to build better apps and acquire the most valuable end users."
"Gummicube effortlessly brings the most actionable data to the surface with software that provides an incredible level of visibility into user search behavior within the App Stores," said Kathy Salmanowitz, Managing Director of Golden Seeds. "We were very impressed with Gummicube's technology because it goes beyond basic keyword tools and manual search optimization and is applicable across a broad spectrum of functions within each organization."
"Instead of looking to web search trends and trying to apply these to mobile, Gummicube has invested in creating sophisticated technology that leverages a unique dataset which is truly applicable to the mobile market," said Tel Liu, Partner at F50 Ventures who was also EVP of China-based Tencent and product manager of the popular Chinese social network QQ. "The Gummicube team has a rich history in mobile marketing and their big data for mobile software solution is truly game-changing for any business that desires a more data driven approach towards their product development and marketing initiatives."
Top global app developers and CMOs partner with Gummicube for Mobile Big Data Analytics, Competitive Analysis, App Store Optimization and Market Research. Gummicube's DATACUBE software is available as part of a simple, self-service SaaS subscription, with Enterprise programs that include full account management available to clients who wish to put an expert from Gummicube on their team.
For a live demo of the product, please contact [email protected].
About Gummicube
Gummicube, Inc., a pioneer in big data analytics for mobile, partners with app developers and CMOs to optimize their mobile marketing initiatives with unique insights and actionable big data analytics for their apps across global App Stores. Gummicube's proprietary DATACUBE software helps marketers efficiently visualize search and behavioral trends in the App Stores, and provides greater competitive insights that enable them to make smarter decisions for their apps more efficiently. By leveraging its intelligent software algorithms and proprietary data Gummicube makes it easy for companies to use actionable data to acquire quality users, gain visibility, and continuously improve and build better apps for their consumers/target audience. Top global app developers around the world use Gummicube's DATACUBE software for App Store Intelligence, App Store Optimization and Competitive Research and Analysis for their iOS and Android apps. Based in San Jose, California, Gummicube was founded in 2011 by mobile veterans with more than 40 years of combined experience producing, marketing and distributing mobile applications. For more information on Gummicube's services, or to receive a live demo of its DATACUBE software product, please visit http://www.gummicube.com/.
About Golden Seeds
Golden Seeds is an investment firm dedicated to delivering above market returns for investors through the empowerment of women entrepreneurs. Its angel network is the fourth largest in the US and was the third most active in terms of deals done in 2011. Its venture capital group currently has two funds with $30 million under management. Started in 2004 and headquartered in New York, the firm manages investor groups in Boston, San Francisco, Los Angeles and Dallas.
About F50 Ventures
F50 (Fundable 50) is a private co-investment platform that identifies fundable startups and matches them with investors. F50 is supported by a global community of investors and Silicon Valley Entrepreneurs and Startups (SVE). For more information, visit http://www.F50.io.
Media Contact:
Kristin Scheidegger
Barokas Public Relations
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SOURCE Gummicube, Inc.
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