Grupo Salinas Successfully Organizes Over 6 Million Volunteers for the Fourth Annual "Limpiemos Nuestro Mexico" Nationwide Anti-Litter Campaign

MEXICO CITY, Feb. 27, 2012 /PRNewswire/ -- Grupo Salinas, a group of dynamic, fast-growing  and technologically advanced companies founded by Mexican entrepreneur Ricardo B. Salinas, and its non-profit arm Fundacion Azteca announce the successful completion of the fourth annual nationwide cleanup day as part of an ongoing environmental campaign known as "Limpiemos Nuestro Mexico."

The event was spearheaded by Grupo Salinas Founder and Chairman Ricardo B. Salinas in conjunction with Mexico's Education Ministry, the SEMARNAT environmental ministry, Bimbo and Barcel, as well as Grupo Salinas companies Azteca, Grupo Elektra and Grupo Iusacell.

"Today, we as Mexicans have reason to rejoice," said Mr. Salinas during the closing ceremony. "Thanks go out to all participants."

The campaign includes a coordinated series of television spots and programs to increase awareness of the problem of littering and improper refuse handling in Mexico, as well as proposing practical solutions.

Over six million people throughout Mexico participated in the cleanup day held on February 26. The zones targeted for cleanup included urban areas, rivers, lakes, beaches, parks and national monuments. In all, volunteers collected a  total of 30,500 metric tons of garbage, enough to fill a single line of garbage truck for 20 miles.

The program is also being replicated in Guatemala, El Salvador and Peru.

For further information on this campaign, visit:

www.limpiemosnuestromexico.com and www.fundacionazteca.org.

About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where they operate, and improving society through excellence.  Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates a as a management development and decision forum for the top leaders of member companies, TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com).  Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders.  Grupo Salinas has no equity holdings.  However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

About Fundacion Azteca

Founded by Mexican entrepreneur Ricardo B. Salinas, Fundacion Azteca is a non-profit organization dedicated to improving health, nutrition, education and the environment in Mexico.

The philosophy of Fundacion Azteca is to provide society with tools for improvement rather than charity. Since 1997, Fundacion Azteca has touched and improved the lives of millions of Mexicans through its programs. Fundacion Azteca is one of the most widely-recognized non-profit groups in Latin America.

Visit:

www.limpiemosnuestromexico.com, www.fundacionazteca.org, and check out www.ricardosalinas.com

International Media Contact:

Daniel McCosh
(5255) 1720-0059
[email protected]

SOURCE Grupo Salinas; Fundacion Azteca

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