Grupo Salinas and Fundacion Azteca Launch Second Annual 'Limpiemos Nuestro Mexico' Litter Campaign Together With Mexico's Environmental and Education Ministries, Grupo Bimbo and Grupo Alen

USA - English

• USA - English

MEXICO CITY, Feb. 23 /PRNewswire/ -- Grupo Salinas, a group of dynamic, fast-growing and technologically advanced companies founded by Mexican entrepreneur Ricardo B. Salinas (http://www.ricardosalinas.com), and its non-profit arm Fundacion Azteca announced yesterday the second annual nationwide anti-litter campaign, "Limpiemos Nuestro Mexico" in conjunction with Mexico's Environmental and Education Ministries, Grupo Bimbo and Grupo Alen.

The campaign includes a coordinated series of television spots and programs to increase awareness of the problem of littering and improper refuse handling in Mexico, as well as proposing practical solutions in the month prior to the second annual Limpiemos Nuestro Mexico action day, which will be held on Sunday, March 21.

"We are changing habits and spreading the word about throwing litter where it doesn't belong," said Ricardo B. Salinas, founder and chairman of Grupo Salinas, during the kick-off event.

It is estimated that Mexico produces 100,000 metric tons of garbage per day, and 12,000 metric tons daily in Mexico City alone. Improper disposal of garbage creates serious health and accident risks, in addition to aesthetic considerations.

"We aren't just picking up garbage, we are building environmental citizens who are concerned about their country and their environment," said Minister of the Environment Juan Rafael Elvira Quesada.

The 2009 Limpiemos Nuestro Mexico campaign had the goal of collecting 1,000 metric tons of garbage at 1,000 sites across Mexico, with the base participation of 50,000 volunteers. The actual turnout was over one million people, with 3,500 metric tons of garbage collected, vastly exceeding goals.

    For further information on this campaign, visit:
    http://www.limpiemosnuestromexico.com and http://www.fundacionazteca.org.

About Grupo Salinas

Grupo Salinas (http://www.gruposalinas.com) is a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (http://www.ricardosalinas.com), Grupo Salinas operates a as a management development and decision forum for the top leaders of member companies, TV Azteca (http://www.irtvazteca.com), Azteca America (http://www.aztecaamerica.com), Grupo Elektra (http://www.grupoelektra.com.mx), Banco Azteca (http://www.bancoazteca.com.mx), Afore Azteca (http://www.aforeazteca.com.mx), Seguros Azteca (http://www.segurosazteca.com.mx), and Grupo Iusacell (http://www.iusacell.com). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

About Fundacion Azteca

Founded by Mexican entrepreneur Ricardo B. Salinas, Fundacion Azteca is a non-profit organization dedicated to improving health, nutrition, education and the environment in Mexico.

The philosophy of Fundacion Azteca is to provide society with tools for improvement rather than charity. Since 1997, Fundacion Azteca has touched and improved the lives of millions of Mexicans through its programs. Fundacion Azteca is one of the most widely recognized non-profit groups in Latin America.

Visit:

http://www.limpiemosnuestromexico.com, http://www.fundacionazteca.org, and check out http://www.ricardosalinas.com

    International Media Contact:

    Daniel McCosh
    (5255) 1720-0059
    [email protected]

SOURCE Grupo Salinas, TV Azteca, Azteca America, Fundacion Azteca, SEP, SEMARNAT, Fundacion Azteca America

SOURCE Grupo Salinas, TV Azteca, Azteca America, Fundacion Azteca, SEP, SEMARNAT, Fundacion Azteca America