Groupe Casino Renews Agreement for Core DemandTec Lifecycle Price Optimization(TM) Services

SAN MATEO, Calif., April 14 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products companies, today announced that Groupe Casino, a leading European retailer based in France, renewed its agreement for DemandTec's Everyday Price Optimization and Everyday Price Management software services, components of the DemandTec Lifecycle Price Optimization solution.  A DemandTec customer since 2007, Groupe Casino leverages DemandTec solutions to enable more customer-centric pricing, support competitive pricing at the store level, and enable more reliable forecasting.

Groupe Casino can continue to benefit from DemandTec's price management and optimization technology enabling them to harmonize pricing methods across multiple store banners and forecast the results of their pricing strategy before implementing prices at the store level. DemandTec's science-based software solutions enable the retailer to adjust pricing strategies in a reliable manner while maintaining reliable operating efficiency.

"Using DemandTec's software solutions has allowed us to deploy advanced pricing management using a very powerful engine.  DemandTec's Software-as-a-Service solutions provide the large amount of processing power to compute millions of prices at the store-SKU level. Before DemandTec, it was unthinkable to do that," said David Chesnel, Pricing Project Director at Groupe Casino.

DemandTec Lifecycle Price Optimization is a comprehensive solution for managing and optimizing pricing across the entire store and retail banner.  The solution, which also includes the Promotion Optimization and Markdown Optimization software services, enables retailers to understand, predict, and influence consumer demand in order to achieve financial and price image objectives.

"Groupe Casino's renewed relationship with DemandTec provides further evidence of the strategic value of our marketing and merchandising optimization software services. We are committed to providing the most advanced, science based solutions to help global companies like Groupe Casino drive more sales, volume, profit and customer loyalty into their business," said Dan Fishback, President and Chief Executive Officer of DemandTec.

About Groupe Casino

Founded in 1898, Groupe Casino is a multi-format retailer, operating in almost 11,000 stores in 10 countries including France, its home market, Brazil, Columbia, Thailand and Vietnam. Within France, its formats range from 500 square foot convenience stores, to conventional supermarkets, up to hypermarkets. More information is available at www.groupe-casino.fr.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives.  DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated on over 3.0 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

SOURCE DemandTec, Inc.

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