GreenScreen Animals Appoints New CEO and Closes Series "A" Financing Round

LOS ANGELES, April 11, 2011 /PRNewswire/ -- GreenScreen Animals (GSA), the Los Angeles-based digital content company, today announces the appointment of consumer and finance industry veteran, Laura Conrad to CEO. With this appointment GSA also completes Series "A" round of working capital. As the industry leader in exotic and domestic animal content for the entertainment, media and commercial industries, GreenScreen Animals continues its aggressive growth strategy.

Prior to joining GSA, Laura served as President of PriceGrabber.com where she was responsible for directing the global strategy and all growth and operations for almost 2 years. Conrad also served as Chief Operating Officer for Experian Interactive Group, a division of Experian NA consisting of Experian Consumer Direct (freecreditreport.com), PriceGrabber.com, and Experian Interactive Media (LowerMyBills.com & ClassesUSA.com).  In this role she was responsible for group strategic planning, risk management and customer care for Experian Consumer Direct for 2 years. Conrad also served as Experian Interactive Group Chief Financial Officer for 5 years.

Since its founding in 2008, GSA has experienced spectacular growth while operating with unique capital efficiency.  To date, GSA has been funded entirely from ongoing operations, personal capital from its co-founders and Chairman, Westley Koenen, and through the production expertise of GSA's strategic partners. During this period GSA also created the world's largest green screen library of unique motion and still animal content. "The market has proven that GSA is the future of animals in entertainment due to our focus merging art, nature and technology," said Koenen. GSA's client base includes almost every type of major media, creative and entertainment company worldwide. "We were fortunate to raise the entire round by handpicked 'angel' investors as well as build a board that supports our focused growth strategy." GSA's capital strategy going forward will center on pushing aggressively into cutting-edge technology such as motion capture, increasing its focus on distribution relationships and providing custom client solutions.

"I am extremely excited at the chance to leverage my strategic and operational expertise with this leading-edge, uniquely specialized company," said Conrad. "Our key mission is to bring more animal content to the entertainment industry which increases the visibility of these incredibility rare and beautiful animals. In years to come, due to many factors the rarity of these animals will only amplify while demand continues to increase," Laura continued.

All content is produced under the close supervision of American Humane "No animals were harmed."  This key alliance ensures the safety and comfort of the animals used in GSA's library. Appreciation of nature and the natural world are fundamental to the founding of GSA and continue to be a top priority as we amass the world's largest library of digital animal content.  

About GSA

GreenScreen Animals is the world's leading solution for high quality, humane animal content redefining the future of animals in storytelling.  GSA creates, maintains and licenses one of the world's foremost libraries of HD green screen animal footage and stills. The GSA library contains thousands of raw and project-ready" images, which can be utilized in a variety of media including film, television, web and print applications.  GSA provides a variety of additional services offering, "one-stop shopping" for clients seeking animals in their projects.  GSA's clips and stills allow producers of creative content the fastest, easiest and most cost effective, way to get images that would normally be not only difficult but expensive to capture.

For more information about GreenScreen Animals or American Humane, visit www.GreenScreenAnimals.com or www.americanhumane.org.

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SOURCE GreenScreen Animals