GraficaGroup Combines Art and Technology to Revamp Website for Visual Arts Center of New Jersey

CHESTER, N.J., Feb. 28, 2011 /PRNewswire/ -- GraficaGroup, a full-service, integrated digital and traditional marketing agency celebrating its 25th year in business, today announced that it has completed and launched a fully redesigned ecommerce website for the Visual Arts Center of New Jersey.

Located at www.artcenternj.org, the new website has an entirely revamped look, enhanced functionality, is more comprehensive and educational, and is much more user friendly, making it easier to learn about and register online for classes, workshops, programs, exhibitions and special events.

"The Visual Arts Center of New Jersey's previous website had limited ecommerce functionality, was difficult for customers to sign up for classes, and did not do the Visual Arts Center justice," explained Debra Taeschler, president and CEO of GraficaGroup.  "In today's electronic age, any public-facing company must have an engaging and fully functional website that connects with customers to make the overall virtual experience simple and easy to navigate to further enhance company and brand loyalty."

In deciding to modernize its website, the Visual Arts Center of New Jersey tasked GraficaGroup with a variety of key objectives such as building the site on an ecommerce framework for a simplified ordering process, and utilizing a content management system that would allow Visual Arts Center of New Jersey staff would to easily update and edit content without needing a web programmer.  The organization also wanted GraficaGroup to ensure that the site had simple navigation and was flexible and scalable for future growth.

About GraficaGroup

Celebrating its 25th year in business, GraficaGroup is an award-winning, fully integrated digital and traditional marketing agency that enables businesses to engage customers and prospects more effectively at each touch point throughout their relationship. The agency specializes in integrating and optimizing media channels based on data intelligence to achieve greater marketing efficiencies and results in an environment where clients can deepen their relationships with customers through knowledge and relevancy.  By continually measuring and optimizing communications with data knowledge, clients can realize greater return on their investment.

Clients include mid-sized to FORTUNE 500 B2B and B2C companies such as AT&T, Avaya, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, KPMG LLP, Morgan Stanley, PSE&G, Summit Medical Group, Trane, Wells Fargo Home Mortgage, and others. For more information, visit www.grafica.com.

SOURCE GraficaGroup

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