Google is the World's Most Attractive Employer

STOCKHOLM, September 29, 2011 /PRNewswire/ --

Based on the preferences of over 160,000 career seekers, with a business or engineering background from the world´s 12 largest economies, Universum releases the global talent attraction index: "The World's Most Attractive Employers 2011". The index, split in the business category - preferences from business career seekers - and engineering category - preferences from engineering career seekers - reveals the current level of attractiveness companies have as employers - and their potential to lead the world of tomorrow.

On the Business index, Google repeats the win for the third consecutive year, with KPMG keeping its second place and with PwC overtaking Ernst & Young to secure a podium finish.

"The talent market for business career seekers is being dominated by the professional services firms, known for being great places to launch a career, and by companies that offer a new working culture in a dynamic environment," says Lovisa Öhnell, head of Research and Consulting at Universum.

On the Engineering index, Google finds the way to the top spot for the third consecutive year, but now with IBM in the second position, relegating Microsoft to the 3^rd spot on what seems to be a very strong competition for talent in the software industry - a battle being won by American companies.

"The software industry is highly dependent on its talent, hence the efforts to attract and retain the brightest minds. There's a new working-culture paradigm today - the relaxed & creative office - and part of it we owe it to this industry. Generation Y feels comfortable working in this environment and it's clearly reflected in the attractiveness of this industry." comments Carlo Duraturo, Global Account Director at Universum.

World's Top 10-Business

1. Google (1)
2. KPMG (2)
3. PwC (4)
4. Ernst & Young (3)
5. Deloitte (5)
6. Microsoft (7)
7. Procter & Gamble (6)
8. J.P. Morgan (9)
9. Apple (18)
10. Goldman Sachs (10)

World's Top 10-Engineering

1. Google (1)
2. IBM (3)
3. Microsoft (2)
4. BMW (5)
5. Intel (6)
6. Sony (4)
7. Apple (10)
8. General Electric (7)
9. Siemens (8)
10. Procter & Gamble (9)

In parenthesis is the company's position in 2010. For a full ranking go to http://www.universumglobal.com/Top50

About Universum

Universum is an international company specialised in employer branding. For more information go to http://www.universumglobal.com

SOURCE Universum Global