Goodby, Silverstein & Partners Hires Barbara Lippert

SAN FRANCISCO, Feb. 14, 2011 /PRNewswire/ -- Goodby, Silverstein & Partners is pleased to announce the hiring of Barbara Lippert, formerly of Adweek, as Curator of Pop Culture.

"The worlds of journalism, media, entertainment and advertising have been converging for a while," says Lippert. "And Jeff and Rich were the first to create the position of curator of pop culture at an advertising agency. This is the perfect time for the agency to move into the areas of content creation and aggregation. I'm excited about bringing my experience in journalism and television to the much larger playing field of Goodby, Silverstein & Partners. I intend to work both inside the agency and with clients to see what we can cook up."

Lippert is best known as the long time critic for Adweek. She appears as an advertising expert on the CBS Early Show, and has been interviewed on Night Line, The Today Show, Charlie Rose, Oprah, and CBS' Sunday Morning. As a journalist, she has profiled David Letterman for the Sunday New York Times, and written about advertising, design, and women's issues for Vogue, Glamour, Self, and House & Garden. As a contributing editor to New York Magazine, she penned the cover story, "I'm Martha and You're Not," the first piece to examine Martha Stewart as a living brand. She has received numerous awards for journalism, and was named the Business Publishers' Association's "Communicator of the Year."

"Barbara is a smart and witty emissary for the agency at a time when it is imperative that we study not just the effectiveness of our work, but what people are saying to each other about it. She's all over that." – Jeff Goodby, Co-Chairman

"We are lucky to have such a critical mind working with us.  The explosion of social media has changed our business forever, Barbara's hire is our acknowledgment that we must keep up." – Rich Silverstein, Co-Chairman

SOURCE Goodby, Silverstein & Partners