GOOD and Google Announce "GOODFest" - A Livestreamed Music Festival To Inspire Optimism and Action Around Five Causes

GOODFest is presented by GOOD and Pixel, a phone by Google, in collaboration with major artists and innovative nonprofits to highlight signs of progress around the globe. GOODFest redefines "benefit" concert into a new social impact platform connecting artists and people around causes through music, culture, and technology. Each show will rally support for a nonprofit organization through a combination of ticket sales as well as online and text donations. In addition, GOOD will raise mass awareness for the causes via its editorial platform, sponsored content, and media partnerships.

Every GOODFest show will be livestreamed on YouTube Live and Facebook Live with limited capacity for in-person attendees. People can sign up for reminders, donate to causes, and get tickets at www.goodfest.live.

• Generosity: Glass Animals, Preservation Hall  (Nov. 29, New York, N.Y.) - Preservation Hall and guest vocalist Shilpa Ray will open followed by an intimate performance by Glass Animals at BAMcafé. The evening will be emceed by Madame Ghandi. 100 percent of proceeds from ticket sales will benefit public school classrooms via DonorsChoose.org, with a special focus on projects addressing mental health.
• Humanity: Gogol Bordello  (Dec. 9, New Orleans, La.) - Gogol Bordello will play with Nick Zinner of Yeah Yeah Yeahs creating a one-off orchestration at The Music Box Village. 100 percent of proceeds from ticket sales will benefit the Equality Justice Initiative which is committed to racial and economic justice.
• Earth: D.R.A.M.  (Dec. 12, Seattle, Wash.) - D.R.A.M. will play Neumo's. The evening will be emceed by Hollis Wong-Wear.
• And to round out the end of year, stay tuned for can't-miss shows in San Francisco and Los Angeles. Sign up for alerts at goodfest.live

Google is working with GOOD to deliver a digital festival through its powerful technology, including the new Pixel phone. Each GOODFest concert will be livestreamed on YouTube and Facebook to audiences across the world, with a GOODFest experience filmed for virtual reality distribution on Google's new VR headset Daydream. The Pixel will be used to capture photos and behind-the-scenes content, highlighting its superior low-light capabilities. All show content will live on goodfest.live. GOOD and Google worked with global digital agency Essence on GOODFest.

"We're thrilled to develop innovative programs like this with GOOD that continue to blur the lines between creative, media and technology," said Eddie Revis, NA Director of Partnerships + Emerging Media, Essence. With the launch of GOODFest, we're continuing to redefine what content and captivating experiences mean for tomorrow through the use of digital festivals and virtual reality today. Our work with GOOD, their platform and their audience is integral to the success of the program."

Press Access & Artist Interviews

Press and influencers can gain front-row access to the concerts. There is potential for photo opportunities and interviews with artists. If you'd like to request an interview with an artist to discuss their cause, do let us know as soon as possible. All requests should be made through Carina Contreras at [email protected].

Artist Quotes

"Suicide is now the leading cause of death in people under 40. A large part of that comes from the stigma attached to mental health, and that comes from a lack of understanding. We all know the signs and symptoms of a heart attack or a stroke, and the signs and symptoms of mental illnesses should be equally common knowledge, and equally part of the general dialogue." - Dave Bayley, Glass Animals

GOODFest Links
http://goodfest.live/
https://madeby.google.com/phone/
Images/graphics: http://bit.ly/goodfestrelease
Video teaser: https://www.youtube.com/watch?v=SNEVxp6tQcE

Artist Links
http://www.glassanimals.eu/ 
https://www.preservationhall.com/ 
http://www.gogolbordello.com/

About GOOD Worldwide Inc.

GOOD Worldwide is a global media brand and social impact company with offices in Los Angeles and New York. GOOD Media elevates creative solutions to global issues by engaging directly with a broad audience of global citizens via a website and quarterly magazine. GOOD Worldwide also includes GOOD Corps, a consultancy partnering with top companies and foundations to build impact-driven programs, and GOOD Studio, an agency offering creative services for purpose-driven brands.

About Essence

Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, HP Inc., Tesco Mobile and the Financial Times. The agency is more than 600 people strong, manages over $950MM in media spend and deploys campaigns in 71 markets via offices in Chicago, Delhi, London, New York, San Francisco, Seattle, Shanghai, Singapore, Sydney and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world's leading communications services group. Visit essencedigital.com for more information and follow us on Twitter at @essencedigital.

Video - https://www.youtube.com/watch?v=SNEVxp6tQcE

Photo -- http://photos.prnewswire.com/prnh/20161122/442010

SOURCE GOOD

Related Links

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