Gogo Vision™ Goes Live on American Airlines

ITASCA, Ill., Aug. 3, 2011 /PRNewswire/ -- Gogo, the world's leading provider of in-flight connectivity and an innovator in in-flight entertainment, today announced the official launch of its new streaming video product – Gogo Vision™ – onboard American Airlines' entire fleet of 15 Boeing 767-200 aircraft. American is the first North American airline to offer Gogo Vision to travelers.

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Gogo Vision enables customers to wirelessly stream content such as movies and TV shows from an onboard server to Wi-Fi enabled laptops during flight.

"We definitely believe this is a game-changer in the world of in-flight entertainment," said Ash ElDifrawi, Gogo's chief marketing officer.  "Gogo Vision is a low-cost, light-weight, easy-to-install solution that's very different from traditional IFE. The result is the airlines now have both choice and flexibility on a per fleet basis."

Gogo Vision features a growing list of movies and TV shows from major Hollywood studios to offer customers entertainment choices. Customers can sort titles by movie or TV, genre, length of feature, and other categories.  Trailers are available for complimentary viewing prior to renting content. Movies and TV shows will remain accessible for viewing after the customer has landed – movies for 24 hours and TV shows for 72 hours. Unexpired rentals will be available for playback on the ground by using the same device and browser used onboard.

"We've been deeply involved in developing the concept of streaming video with Gogo, as part of our vision of continuing to elevate the travel experience by pushing the envelope with our inflight entertainment offerings," said Rob Friedman, American's Vice President – Marketing. "We continue to execute this strategy and lead in this space by making prudent investments in innovative, cutting-edge technologies. During this initial phase of launch, Entertainment On Demand allows customers to access content through select personal Wi-Fi enabled laptops, and in the coming months Gogo intends to make tablets and other devices available for use with the product."

Gogo Vision is primarily available on transcontinental flights between New York JFK and Los Angeles and JFK and San Francisco – for the introductory price of $.99 per TV show and $3.99 per movie. Customers do not have to purchase in-flight Wi-Fi to purchase a movie or TV show.

About Gogo®

Gogo® is fast becoming everyone's favorite part of flying. By allowing travelers to get online, in air, Gogo keeps them connected to life. Using the Gogo exclusive network and services, passengers with laptops and other Wi-Fi enabled devices can get online on all domestic AirTran Airways, Delta Air Lines, and Virgin America flights and on select Air Canada, Alaska Airlines, American Airlines, United Airlines, and US Airways flights

Back on the ground, Gogo's 350+ employees in Itasca, IL and Broomfield, CO are working to continually redefine flying as a productive, socially connected, and all-around more satisfying experience. Connect with us at www.gogoair.com, on Facebook at www.facebook.com/gogo and on Twitter at www.twitter.com/gogo.

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 50 countries with, on average, more than 3,600 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlinesfares are also available through Kayak.com and Priceline.com, as well as thousands of travel agencies worldwide. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve approximately 900 destinations with more than 9,000 daily flights to 145 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

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SOURCE Gogo