GoDaddy Expands Online Store Offering with More Than a Dozen New Features

Integrated email marketing, shipping and security for ecommerce shop improves customer relations and saves owners time

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Aug 31, 2015, 09:00 ET

SCOTTSDALE, Ariz., Aug. 31, 2015 /PRNewswire/ -- GoDaddy Inc. (NYSE: GDDY), the world's largest technology provider dedicated to small businesses, today announced a number of integrations with GoDaddy Online Store to make it even easier for small business owners to grow their online presence. GoDaddy is announcing the integration of GoDaddy Email Marketing, an email marketing solution; Shippo, a customized shipping solution; and McAfee SECURE Certification with GoDaddy Online Store, GoDaddy's ecommerce offering for small businesses to set up online storefronts. The updates strengthen GoDaddy's suite of tools designed to help small businesses run their online business smoothly and grow, while providing a holistic customer experience.

GoDaddy Online Store launched in 2014 and has grown to serve merchants globally who are selling goods worth millions of dollars a week. With this release, GoDaddy Online Store merchants would be able to take advantage of several differentiating features that will help them sell more and be productive on the backend of managing their operations.

With GoDaddy Email Marketing, small business owners can easily stay in touch with their current customers, engage with prospects, and drive more repeat business. When creating a newsletter business owners can quickly add product information from their store into their email marketing campaign. When a customer visits the website and purchases a product, they can sign up to automatically receive newsletters and updates from the business. Additionally, Online Store with Email Marketing gives customers a one-click way to add an email newsletter signup widget to their site.

The integration collects email addresses from site visitors and buyers, help manage those contacts, and creates and sends email campaigns all in one place. According to the Direct Marketing Association (DMA), email marketing outperforms other marketing strategies, earning USD $43 for every $1 spent on average (source: DMA's Statistical Fact Book, April 2013).

"We want to have a special relationship with our customers and GoDaddy Email Marketing enables us to send these updates out quickly and easily," said Stacy Callies, co-founder of www.TraditionsBakery.com, an online store dedicated to selling her grandmother's homemade baked goods. "We strive to have a personal touch on everything we do, from our online store, communications with our customers to the way we package and ship products."

Additional updates to Online Store include integration with Shippo and McAfee SECURE Certification. Through Shippo, Online Store gives users a single dashboard to manage and track all orders and print shipping labels from the comfort of their homes. It also offers small businesses shipping rate discounts, allowing them to better compete with other ecommerce sites. The McAfee SECURE Certification enables Online Store users to market the security and safety of their website to visitors by displaying the McAfee SECURE trustmark.

For online merchants, having to log in through multiple tools to manage a store, handle shipments, and interact with customers is inconvenient. These tools may also create more manual work for small businesses when there is incompatibility between the technologies involved. GoDaddy customers no longer need to worry about managing disparate tools that do not communicate with each other. The newest email marketing, shipping, and security features of Online Store will help customers run their businesses more efficiently and drive sales.

"We created Online Store to make it easier for small businesses to build ecommerce sites. We're proud to increase the value of our offer by integrating GoDaddy Email Marketing, Shippo, and McAfee SECURE certification," said Lauren Antonoff, SVP Presence & Commerce at GoDaddy. "We're constantly working to provide tools that improve the lives of small business owners who need to focus their time and energy on their business, rather than wrestling technology. Online Store answers this call for a hassle-free solution that helps them drive repeat business by keeping in touch and with and better serving their customers."

The newest features are available alongside previously released updates like social marketing features like integration with Facebook stores (through partnership with Shopial) and inclusion of customer reviews (via partnership with Yotpo).

GoDaddy Online Store with Email Marketing and McAfee SECURE certification is available for small businesses in the US, UK, Canada, Australia, New Zealand, Ireland, Philippines, Singapore, and India. US customers also have access to Shippo.

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About GoDaddy
GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With approximately 13 million customers worldwide and more than 59 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.

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