Globally Renowned Luxury Self-Tanning Brand VITA LIBERATA Announces Launch on QVC

NEW YORK, April 17, 2014 /PRNewswire/ -- VITA LIBERATA announced today that the brand is scheduled to make its QVC® debut on April 18, 2014 during "The Lisa Robertson Show" at 10 PM (ET). The globally renowned tanning brand will introduce its pHenomenal Two-Three Week Bronzing Mousse in three shades, along with a full-sized tanning mitt. Adored by celebrities and consumers alike, VITA's bronzing mousse uses pHen02 technology to give a long-lasting tan with a light, airy and fast drying application.  VITA LIBERATA founder and CEO, Alyson Hogg, is scheduled to appear on-air to speak to the product's unique benefits and to offer expert application tips.

"We are thrilled to collaborate with a beauty innovator like QVC," stated Hogg.  "As one of the market leaders in self-tanning, we've been committed to providing one-of-a-kind solutions to our consumers across the globe for more than a decade now.  Working with QVC is the next natural step in our company's evolution and expansion."

Founded in Ireland in 2003 by Hogg, VITA LIBERATA has created one of the widest ranges of at-home professional tanning solutions available.  The brand has quickly become one of the top-selling tanning brands in the UK and across the globe. Free of parabens, alcohols and perfumes, VITA's pHenomenal Two-Three Week Bronzing Mousse offers a luxe tanning experience that nourishes the skin thanks to marine and botanical extracts. The mousse also contains hyaluronic acid, aloe barbadensis (leaf), water and cucumis sativus (cucumber) extract which all work to moisturize the skin, helping to reduce the appearance of fine lines and wrinkles.

VITA's pHenomenal Two-Three Week Bronzing Mousse with mitt is scheduled to be available beginning April 18, 2014 while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.

VITA LIBERATA pHenomenal Two-Three Week Bronzing Mousse with Mitt
QVC Item #A255120
Approximately $60.50

QVC, the Q, and Q ribbon logo are registered service marks of ER Marks, Inc.

About VITA LIBERATA
Since 2003, VITA LIBERATA has been transforming the beauty market as a result of its innovative approach to self-tanning.  VITA LIBERATA offers an extensive range of at-home products, including mousses and lotions in tinted and untinted formulas. Additionally, VITA LIBERATA offers two different types of professional spray tan formulas - tinted and untinted – that come in a variety of shades. All VITA LIBERATA products are made BY women, FOR women, WITH women in mind. Learn more about VITA LIBERATA by visiting www.vitaliberata.com

SOURCE Vita Liberata