Global Vitamins Industry

NEW YORK, Sept. 28, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Vitamins Industry

http://www.reportlinker.com/p092490/Global-Vitamins-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Vitamin_and_Supplement

This report analyzes the worldwide markets for Vitamins in US$ Million by the following segments -Vitamin A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins (Vitamin K, Carotenoids and others). Specific end-use segments also analyzed are Animal Feed Additives, Cosmetics, Food, and Pharmaceuticals. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also, a seven-year historic analysis is provided for these markets. The report profiles 199 companies including many key and niche players such as Adisseo France S.A.S., Aland (Jiangsu) Nutraceutical Co., Ltd., Archer Daniels Midland Co., BASFSE, Boehringer Ingelheim Consumer Health Care, Cargill Inc., Cognis Corp., DSM Nutritional Products Ltd., Daiichi Sankyo Healthcare, Kyowa Hakko Kogyo Co., Ltd., Lonza Group Ltd., North China Pharmaceutical Group Corp., Pharmavite, LLC, and Vertellus Specialties Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 3

Quantitative Techniques & Analytics 3

Product Definitions and Scope of Study 3

Animal Feed Additives 4

Cosmetics 4

Food 4

Pharmaceuticals 4

2. MARKET DYNAMICS 5

Industry Overview 5

Market Trends 6

Encapsulated Water Soluble Vitamins Market to Exhibit Strong

Growth 6

Vitamin D Fails to Gather Momentum Globally 6

Climate, Awareness or Regulation; What Drives Demand for

Vitamin D? 6

Rising Chinese Dominance, Increase in Production Costs

Affects Price of Raw Vitamin C 7

Table 1: Average Chinese Vitamin C Export Prices: 2005-2010

(includes corresponding Graph/Chart) 7

Alterning Vitamin B Market Dynamics 8

High Entry Barriers Exist for Vitamin E Production 8

Table 2: Leading Global Producers of Vitamin E Feedgrade Oil

(2008): Volume Production for DSM, BASF, Zhejiang NHU

Company Ltd., XP and Adisseo in Kt (includes corresponding

Graph/Chart) 9

Rising Corporate Alliances in the Vitamins Industry 9

Global Demand for Nutritional Supplements on the Rise 10

Consistent Demand from Animal Feed Industry 10

Antioxidant Blends Gain Importance 10

Novel Delivery Systems Being Introduced 10

Global Vitamin Imports and Exports - A Recent Past Scenario 11

Table 3: Global Imports of Vitamins (Including Derivatives &

Intermixes) and Provitamins (2000-2005) by Key Regions -

China, Switzerland, Germany, France, The UK, Japan, Denmark,

India, Belgium, The Netherlands, and Others in US$ Thousand

(includes corresponding Graph/Chart) 11

Table 4: Global Exports of Vitamins (Including Derivatives &

Intermixes) and Provitamins (2000-2005) by Key Regions -

Canada, Japan, the Netherlands, Mexico, The UK, Germany,

Taiwan, Singapore, Brazil, and Others in US$ Thousand

(includes corresponding Graph/Chart) 12

Vitamin Cartel 12

A Background 12

Major Participants and Duration of the Vitamin Cartel by Key

Vitamins - Vitamin A, Vitamin E, Vitamin B5, Vitamin D3,

and Beta Carotene 13

Table 5: Fines Imposed on Vitamin Cartel by Vitamin in

US$ Million (1999-2004) 13

Table 6: Fines Imposed on Vitamin Cartel by Vitamin in

US$ Million for Leading Players Roche, BASF and

Rhone-Poulenc (1999-2004) 13

3. PRODUCT OVERVIEW 14

Definition 14

Vitamins and their Uses 14

Classification by Type 16

Vitamin A (Retinol) 16

Deficiency 16

Safety 16

Benefits 16

B-Vitamins 16

Vitamin B1 (Thiamine) 17

Vitamin B2 (Riboflavin) 17

Vitamin B3 (Niacin) 17

Table 7: World Consumption of Niacin by Geographic Region:

2008 (In Tons) (includes corresponding Graph/Chart) 17

Vitamin B5 (Pantothenic Acid) 18

Vitamin B6 (Pyridoxine) 18

Biotin (Vitamin B7 or Vitamin H) 18

Folic Acid (Vitamin B9 or Folacin) 18

Vitamin B12 (Cyanocobalamine) 18

Vitamin C (Ascorbic Acid) 19

Vitamin D 19

Vitamin E (Tocopherol) 19

Vitamin K 20

Minerals and Supplements 20

Inositol 20

Choline 20

PABA 20

Zinc 20

Calcium 20

Magnesium 21

Iron 21

Hazards Associated with Excess Consumption of Vitamins 21

Classification Based on Solubility 21

Fat-Soluble Vitamins 21

Water-Soluble Vitamins 21

Classification Based on Composition 22

Classification Based on Production Source 22

Key End-Use Applications 22

Animal Feed Additives 22

Vitamin A 22

Carotenoids 22

Vitamin B 23

Riboflavin 23

Choline 23

Vitamin B6 23

Vitamin B12 23

Niacin 23

Pantothenic Acid 24

P-Aminobenzoic Acid 24

Vitamin C 24

Vitamin D 24

Vitamin E 24

Vitamin K 25

Food 25

Pharmaceuticals 25

Cosmetics 25

4. COMPETITIVE SCENARIO IN THE RECENT PAST 26

Table 8: Worldwide Vitamins Market (2003-2005): Value Shares

of Leading Producers - DSM, BASF, Adisseo and Others (includes

corresponding Graph/Chart) 26

Table 9: Worldwide Vitamin A Market (2003-2004): Percentage

Breakdown of Output by Leading Producers - Adisseo, BASF, DSM,

and others (includes corresponding Graph/Chart) 26

Table 10: Worldwide Natural Vitamin E Market (2003-2005):

Percentage Breakdown of Output by Leading Producers - ADM,

Cognis, DSM and Others (includes corresponding Graph/Chart) 27

Table 11: Worldwide Synthetic Vitamin E Market (2003-2005):

Percentage Breakdown of Output by Leading Producers - Adisseo,

BASF, DSM and Others (includes corresponding Graph/Chart) 27

Table 12: Worldwide Vitamin C Market (2003-2005): Percentage

Breakdown of Output by Leading Producers - BASF, DSM and

Others (includes corresponding Graph/Chart) 28

Table 13: Worldwide Vitamin D Market (2003-2005): Percentage

Breakdown of Output by Leading Producers - BASF, DSM and

Others (includes corresponding Graph/Chart) 28

Table 14: Worldwide Vitamin B1 Market: (2003-2005): Percentage

Breakdown of Output by Leading Producers - BASF, DSM and

Others (includes corresponding Graph/Chart) 29

Table 15: Worldwide Vitamin B2 Market (2003-2005): Percentage

Breakdown of Output by Leading Producers - ADM, BASF, DSM and

Others (includes corresponding Graph/Chart) 29

Table 16: Worldwide Vitamin B5 Market (2003-2005): Percentage

Breakdown of Output by Leading Producers - BASF, Daiichi, DSM

and Others (includes corresponding Graph/Chart) 30

Table 17: Worldwide Vitamins B6 Market (2003-2005): Percentage

Breakdown of Output by Leading Producers - BASF, Daiichi and

Others (includes corresponding Graph/Chart) 30

Table 18: Worldwide Vitamin B12 Market (2003-2005): Percentage

Breakdown of Output by Leading Producers - Adisseo and Others 31

5. PRODUCT INTRODUCTIONS/INNOVATIONS 32

Kappa BioSciences Introduces Novel Vitamin K2 MK-7 32

Upsher-Smith Launches PreNexa Rx Prenatal Vitamins' New

Formulation 32

Valensa Introduces Eye Pro MD™ 32

Mission Pharmacal Unveils CitraNatal Harmony Prenatal Vitamins 32

Bausch & Lomb Launches PreserVision Eye Vitamin and Mineral

Supplement in US 33

Nutrilite Introduces Vitamin D3 2000 IU plus Vitamin K2 33

DSM Develops Quali-D 33

Cyanotech Unveils New Multivitamin under its Nutrex-Hawaii Brand 33

Dr Reddy's Introduces Indian Market's Primary Pro-Vitamin D2 34

Zymes Omega Solutions Introduces OmegaChill 34

Hindustan Unilever Unveils Vitamin-Enriched Tea 35

Principle Healthcare to Launch Halal Supplement Range 35

Mission Pharmacal Introduces CitraNatal® Assure 35

Ascenta Unveils Nutrasea+D 36

Garden of Life Unveils The Vitamin Code™ 36

Carlson Laboratories Rolls Out Ddrops 36

Olaz (P&G) to Launch Total Effects Day Cream with Vitamins 36

Nature Made® Launches Multi For Him and Multi for Her 50+ 36

XanGo Unveils Whole Food Nutrition Multi-Vitamin, 3SIXTY5 37

New Chapter Rolls Out EveryKid 37

Old Orchard Brands Unveils Vitamin-Enriched FruitSense Water 38

Planet Nutrition Introduces Planet Nutrition Supplements Range 38

Kemps Launches Milk Products Range 38

Cargill Launches Centrum Cardio® 39

DSM Nutritional Products Develops Vitamin A in Oily Form 39

6. PRODUCT INTRODUCTIONS/INNOVATIONS IN RECENT PAST - A

PERSPECTIVE BUILDER 40

DSM Nutritional Products Unveils QUALI-C™ Vitamin C Brand 40

DSM Launches High Strength Beta-Carotene Beadlet 40

DSM Launches ALL-Q™ plus That Includes Vitamin E 40

SoBe Launches a New Vitamin-Enriched Bottled Water 40

Mannatech Launches New Vitamin Enriched MannaBar 41

HABA Unveils Vitamin C Enriched Products 41

Pharmavite Launches Cardio2 for Cardiac Health 41

Cognis Introduces New Vitamin E Oils 41

SS Pharmaceutical Introduces Improved Vitamin B Preparation 42

Taisho Commences Distribution of New Vitamin Preparation for Eyes 42

Avon Introduces Vitamin E Enriched Facial Care Products 42

Mauritius Cosmetics Launches New Skin Care Product 42

BASF Releases New Water-Soluble Vitamin E Products 42

Vitasolve Launches a New Line of Vitamin Strips 42

Campbell Soup Introduces New Energy Drink Line 43

Bravo Foods International Introduces Slim Slammers 43

7. RESEARCH FINDINGS IN THE VITAMINS MARKET - A PERSPECTIVE BUILDER 44

Vitamin C Helps Maintain Vitamin E Levels in Smokers 44

Vitamin D May Reduce Risk of Cancer 44

Vitamin K1 to Reduce Risk of Coronary Heart Disease 44

Vitamins After Angioplasty - An Unfavorable Aspect 44

Vitamins Impede AIDS Among Women of Africa 44

Folic Acid and B Vitamins 45

Vitamins Decrease Threat of Alzheimer's 45

8. RECENT INDUSTRY ACTIVITY 46

DSM Takes Over Microbia 46

Emisphere Teams Up with Novartis for Drug Development 46

SensoryEffects Acquires Cargill Liquid Vitamin Business 47

Iconic Brands to Take Over SBSI 47

Carlyle Group to acquire NBTY 47

Novus Acquires IQF Group 48

Lonza to Establish Nicotinates Production Plant 48

National Pharmaceutical to Take Over Vida Pharma 48

NattoPharma Signs Distribution Agreement with Gnosis 48

Mach One Inks Definitive Agreement with White Hat Brands 48

SOHM Ventures into Specific Product Category 49

Inverness Divests Nutritional and Vitamin Supplement Operations 49

Xinfu Pharma to Divest Specific Businesses 49

VS Holdings Merges with VS Parent 50

Jiangsu Jiangshan Changes Name to Aland (Jiangsu) Nutraceutical 50

Qualsec Acquires Vitamin Spice 50

Breckenridge and Orit Ink Ergocalciferol Capsules Marketing

Agreement 50

CTV Enters into Joint Venture with Northern Lights and Cliffstar 51

Zhejiang NHU to Halt Production of Vitamin API 51

GlaxoSmithKline Acquires Stiefel Laboratories 51

Strativa Purchases Global Rights of QOL Medical's Nascobal®

Nasal Spray 51

Genomma Lab Takes Over Mexicana Medicinas y Medicamentos

Nacionales 52

DSM Acquires Minority Stake in NCPC 52

DSM and North China Pharmaceutical to Set Up Three Joint Ventures 52

NattoPharma ASA Inks Marketing Deal with Danisco A/S 52

GlaxoSmithKline to Acquire Bristol-Myers Squibb Pakistan 53

Emerson Ecologics Takes Over Terrace International Distributors 53

Nature's Way Holding Takes Over Enzymatic Therapy 53

Elder Pharmaceuticals Purchases Stake in Elder Universal

Pharmaceuticals 53

Transom Capital Group Purchases Good Living Labs 53

Daiichi Fine Chemical Signs Agreement with Kyowa Hakko 54

Sanofi-Aventis Acquires Symbion CP Holdings 54

The Suggestion Box Purchases Majority Stake in Changing Times

Vitamins 54

Mainstream Ventures and Acosta Ink Distribution Agreement 54

Longhorn Acquisition Corp. Acquires Allergy Research Group 54

Mitsubishi Tanabe Pharma Inks Licensing Agreement with Cytochroma 55

NBTY Acquires Leiner Health Products 55

Fontus Pharmaceuticals Acquires ROCALTROL® from Roche

Laboratories 55

Beijing Happy Vitamins Mergers with Shell AirtimeDSL 55

NeutraHealth Buys Perrigo UK Limited 55

PepsiCo Acquires V Water Brand 56

PepsiCo Takes Over Vitamin Brands 56

Eastman Chemical Company to Shut Vitamin E TPGS Business 56

NattoPharma and Cederroth International Inks Agreement 56

Kirin Pharma Mergers with Kyowa Hakko 56

IntelGenx and Azur Pharma Ink Co-Development Agreement 56

Hi-Tech Pharmacal Acquires Midlothian 57

Westmoore Buys Stake in Starmed 57

EID Parry Acquires Stake in Phytoremedies 57

Vitamin Shoppe Acquires Five Nutrition Depot Locations 57

BASF Dissolves JV with Fortitech 57

Lonza to Build New Facility for Nicotinates 57

9. INDUSTRY ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 58

GeoPharma Takes Over Dynamic Health Products 58

HIG Capital Management Buys The Harvard Drug Group 58

Adisseo Acquires Rhodia's PSR Business 58

FDC Vitamins Acquires Nutri-Force Nutrition 58

Baywood International Takes over Nutritional Specialties 58

Eurand Pharmaceuticals Acquires SourceCF 58

Sopharma Purchases Stake in Vitaminy 59

Dishman to Acquire Solvay Pharmaceuticals 59

Colorcon Pockets Chr. Hansen's Pharmaceutical Excipients and

Coating Business 59

DC Brands Takes Over Hard Nutrition 59

CK Life to Acquire Lipa Pharmaceuticals 59

Natco Pockets SaveMart Pharmacy 59

Frutarom to Take over Adumim Food Additives 59

Kyowa Hakko Pockets Daiichi Fine Chemical 60

Legend Acquires Shijiazhuang Pharmaceutical 60

Jiangshan Receives COS for Ascorbic Acid 60

Wind Point Partners Pockets Vertellus Specialties 60

Patheon Sells Plants to Pharmetics 60

BlueStar Takes Over France's Adisseo Group 60

BASF Japan Acquires Takeda's Stake in BASF Takeda 61

IdeaSphere Acquires Boehringer's Natural Healthcare Business

'Pharmaton' 61

Cytochroma Acquires Proventiv, Strengthens Vitamin D Product

Portfolio 61

MM2 Acquires Genotec 61

Rockwell Enters into an Exclusive License Agreement with Charak 61

LycoRed Sets Up Mineral and Vitamin Premix Unit in the US 62

DSM Receives CEP for a New Vitamin B5 Product 'Calpan' 62

DSM Acquires Stake in Roche Shanghai Vitamins 62

Yamanouchi and Fujisawa Merge to Form 'Astellas Pharma' 62

DSM Inks New Joint Venture Agreement with NCPC in China 63

DSM Closes US Facility, Focus on Dalry Plant 63

Venkat Pharma Secures Order to Supply Vitamins in the US 63

Phosphagenics Enters into a Deal with Swisse to Launch Vitamin

E Phosphate 63

Adisseo Extends FAMI-QS Certification to Entire Microvit Range

of Vitamins 63

BASF Inaugurates New Manufacturing Facility 64

AXM Signs Exclusive Agreement to Supply Sunkist® Multivitamin

Supplements 64

10. FOCUS ON SELECT GLOBAL PLAYERS 65

Adisseo France S.A.S (France) 65

Aland (Jiangsu) Nutraceutical Co., Ltd. 65

Archer Daniels Midland Co. (USA) 65

BASF SE (Germany) 65

Boehringer Ingelheim Consumer Health Care (Germany) 66

Cargill Inc. (USA) 66

Cognis Corp. (Germany) 66

DSM Nutritional Products Ltd. (Switzerland) 67

Daiichi Sankyo Healthcare (Japan) 67

Kyowa Hakko Kirin Co., Ltd. (Japan) 67

Lonza Group Ltd. (Switzerland) 68

North China Pharmaceutical Group Corp. (China) 68

Pharmavite LLC (USA) 68

Vertellus Specialties Inc. (USA) 68

11. GLOBAL MARKET PERSPECTIVE 70

Table 19: World Recent Past, Current & Future Analysis for

Vitamins by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 70

Table 20: World Historic Review for Vitamins by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 71

Table 21: World 11-Year Perspective for Vitamins by Geographic

Region - Percentage Breakdown of Dollar Sales for US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World Markets for Years 2005, 2010 & 2015

(includes corresponding Graph/Chart) 72

Table 22: World Recent Past, Current & Future Analysis for

Vitamin A by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 73

Table 23: World Historic Review for Vitamin A by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 74

Table 24: World 11-Year Perspective for Vitamin A by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 75

Table 25: World Recent Past, Current & Future Analysis for

Vitamin D by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 76

Table 26: World Historic Review for Vitamin D by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 77

Table 27: World 11-Year Perspective for Vitamin D by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 78

Table 28: World Recent Past, Current & Future Analysis for

Vitamin E by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 79

Table 29: World Historic Review for Vitamin E by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 80

Table 30: World 11-Year Perspective for Vitamin E by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 81

Table 31: World Recent Past, Current & Future Analysis for

Vitamin B Complex by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 82

Table 32: World Historic Review for Vitamin B Complex by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 83

Table 33: World 11-Year Perspective for Vitamin B Complex by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 84

Table 34: World Recent Past, Current & Future Analysis for

Vitamin C by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 85

Table 35: World Historic Review for Vitamin C by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 86

Table 36: World 11-Year Perspective for Vitamin C by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 87

Table 37: World Recent Past, Current & Future Analysis for

Other Vitamins by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 88

Table 38: World Historic Review for Other Vitamins by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 89

Table 39: World 11-Year Perspective for Other Vitamins by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 90

Table 40: World Recent Past, Current & Future Analysis for

Vitamins in Animal Feed Additives by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Rest of World Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2007 through

2015 (includes corresponding Graph/Chart) 91

Table 41: World Historic Review for Vitamins in Animal Feed

Additives by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales Figures

in US$ Million for Years 2000 through 2006 (includes

corresponding Graph/Chart) 92

Table 42: World 11-Year Perspective for Vitamins in Animal

Feed Additives by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 93

Table 43: World Recent Past, Current & Future Analysis for

Vitamins in Cosmetics by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 94

Table 44: World Historic Review for Vitamins in Cosmetics by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 95

Table 45: World 11-Year Perspective for Vitamins in Cosmetics

by Geographic Region - Percentage Breakdown of Dollar Sales

for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 96

Table 46: World Recent Past, Current & Future Analysis for

Vitamins in Food by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2007 through 2015 (includes

corresponding Graph/Chart) 97

Table 47: World Historic Review for Vitamins in Food by

Geographic Region - US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2000 through 2006 (includes corresponding

Graph/Chart) 98

Table 48: World 11-Year Perspective for Vitamins in Food by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2005, 2010 &

2015 (includes corresponding Graph/Chart) 99

Table 49: World Recent Past, Current & Future Analysis for

Vitamins in Pharmaceuticals by Geographic Region - US, Canada,

Japan, Europe, Asia-Pacific (excluding Japan), Latin America

and Rest of World Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2007 through 2015

(includes corresponding Graph/Chart) 100

Table 50: World Historic Review for Vitamins in

Pharmaceuticals by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2000 through 2006 (includes

corresponding Graph/Chart) 101

Table 51: World 11-Year Perspective for Vitamins in

Pharmaceuticals by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets for

Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 102

12. THE UNITED STATES 103

A.Market Analysis 103

Outlook 103

Trends and Issues 103

Private Label Vitamins Emerge as a Popular Choice Amid

Recession 103

Recession Woes Spur Sales of Supplements 103

Retailers Exploit the Growing Vitamin Fever 104

Growth of Dietary Supplements Unaffected by Increased

Regulation 104

Increasing Health Concerns Lead to New Product Developments 105

Market Share Data 105

Table 52: Leading One and Two Lettered Vitamin Brands in

the US (2007): Percentage Breakdown of Value Sales in Drug

Stores, Super Markets and Discount Stores for Nature Made,

Nature's Bounty, Sundown, Slo Niacin, Stresstabs Smartcare,

Appearex, Private Label and Others (includes corresponding

Graph/Chart) 105

Table 53: Leading One and Two Lettered Vitamin Brands in

the US (2008): Percentage Breakdown of Value Sales in Drug

Stores for Nature Made, Nature's Bounty, Ester C,

Slo-Niacin, Appearex and Others (includes corresponding

Graph/Chart) 105

Table 54: US Market for Vitamins (Lettered) (2007):

Percentage Breakdown of Volume Sales by Leading Brands in

Drug Stores for Nature Made, Nature's Bounty, Windmill,

Sundown, SloNiacin, Stresstabs Smartcare and Others

(includes corresponding Graph/Chart) 106

Table 55: US Market for Multivitamins (2007): Sales of

Leading Brands in Retail Stores by Value (In US$ Million)

and Volume (In Million Units) (includes corresponding

Graph/Chart) 106

Table 56: US Market for Multivitamins (2006): Sales of

Leading Brands in Supermarkets, Drug Stores and Discount

Stores by Value (In US$ Million) and Volume (In Million

Units) (includes corresponding Graph/Chart) 107

Table 57: Leading Multivitamin Brands in the US (2009):

Percentage Breakdown of Value Sales in Drug Stores for

Centrum Silver, Bausch and Lomb Preservision, Centrum, One

A Day, Flintstones, Nature Made, Icaps, Bausch and Lomb

Ocuvite, Private Label, and Others (includes corresponding

Graph/Chart) 108

Table 58: US Market for Multivitamins (2007): Dollar Sales

of Leading Brands in Drug Stores (In US$ Million) (includes

corresponding Graph/Chart) 108

Table 59: US Market for Multivitamins (2007): Unit Sales of

Leading Brands in Drug Stores (In Million Units) (includes

corresponding Graph/Chart) 109

Table 60: Leading Liquid/Mineral Vitamin Brands in the US

(2008): Percentage Breakdown of Value Sales for Chaser

5-Hour Energy, Alacer Emergen-C, Enfamil Poly-Vi-Sol,

Nature's Bounty, Elations, Private Label and Others

(includes corresponding Graph/Chart) 109

An Insight into Select Vitamins 109

Vitamin C 109

Table 61: US Vitamin C Market (2005 & 2006): Average

Prices in US$ per Pound by End-Use Segment - Animal Feed

Additives, Cosmetics, Dietary Supplements, and Food and

Beverages (includes corresponding Graph/Chart) 110

Vitamin E 110

Principal Vitamin E Products of Five Major Participants in

the US Market - DSM, BASF, Adisseo, Cognis, and ADM 111

Table 62: US Vitamin E Market (2005 & 2006): Average

Prices in US$ per Pound by End-Use Segment - Animal

Feed Additives, Cosmetics, Dietary Supplements, and

Food and Beverages (includes corresponding Graph/Chart) 111

Table 63: US Market for Vitamin E (2005): Percentage

Share Breakdown of Revenues by Leading Players for DSM

Nutritional Products Inc, BASF Corporation, Adisseo USA

Inc., Cognis Nutrition and Health, ADM Company and

Others (includes corresponding Graph/Chart) 112

Table 64: US Market for Vitamin E (2005): Value Share

of Key End Use Segments - Animal Feed, Nutritional

Supplements, Food/Beverage Additive and Cosmetics

(includes corresponding Graph/Chart) 112

Vitamin A 113

Table 65: US Vitamin A Market (2005 & 2006): Average

Prices in US$ per Pound by End-Use Segment - Animal Feed

Additives, Cosmetics, Dietary Supplements, and Food and

Beverages (includes corresponding Graph/Chart) 113

Table 66: US Market for Vitamin A (2005): Percentage Share

Breakdown of Revenues by Leading Players for DSM

Nutritional Products Inc, BASF Corporation, Adisseo USA

Inc., and Others (includes corresponding Graph/Chart) 113

Beta-Carotene 114

Table 67: US Beta-Carotene Market (2005 & 2006): Average

Prices in US$ per Pound by End-Use Segment - Animal Feed

Additives, Cosmetics, Dietary Supplements, and Food and

Beverages (includes corresponding Graph/Chart) 114

Table 68: US Market for Beta-Carotene (2005): Percentage

Share Breakdown of Revenues by Leading Players for DSM

Nutritional Products Inc, BASF Corporation, Allied Biotech

Corporation, and Others (includes corresponding

Graph/Chart) 115

Vitamin B3 115

Table 69: US VitaminB3/Niacin Market with Annual Volume

Figures in Metric Tons for the Years 2003, 2005, 2008 and

2010 (includes corresponding Graph/Chart) 115

Table 70: US VitaminB3/Niacin Market with Annual Sales

Figures in US$ Million for the Years 2003, 2005, 2008 and

2010 (includes corresponding Graph/Chart) 116

End-Use Applications 116

Animal Feed Additives 116

Vitamin C 116

Table 71: US Market for Vitamin C in Animal Feed (2005):

Percentage Share Breakdown of Revenues by Leading Players

for DSM Nutritional Products, BASF Corporation, and

Chinese Manufacturers (includes corresponding

Graph/Chart) 116

Table 72: US Market for Vitamin C in Animal Feed

Additives (2005 & 2006): Percentage Share Breakdown of

Revenues by Applications - Pet Feed; Aquaculture Feed;

Piglets, Starters and Prestarters; and Others(includes

corresponding Graph/Chart) 117

Vitamin E 117

Table 73: US Market for Vitamin E in Animal Feed Sector

(2005): Percentage Share Breakdown of Revenues by Leading

Players for DSM, BASF Corporation, Adisseo USA Inc, and

Asian Manufacturers (includes corresponding Graph/Chart) 117

Table 74: US Market for Vitamin E in Animal Feed

Additives (2005 & 2006): Percentage Share Breakdown of

Revenues by Applications - Ruminants, Swine, Poultry,

Aquaculture , and Others (includes corresponding

Graph/Chart) 118

Vitamin A 119

Table 75: US Market for Vitamin A in Animal Feed

Additives (2005 & 2006): Percentage Share Breakdown of

Revenues by Applications - Poultry, Swine, Ruminants,

Aquaculture, and Others (includes corresponding

Graph/Chart) 119

Beta-Carotene 119

Table 76: US Market for Beta-Carotene in Animal Feed

Additives Industry (2005): Percentage Share Breakdown of

Revenues by Leading Players - DSM and BASF 119

Dietary Supplements 120

Table 77: Percentage Value Share Breakdown of Food

Supplements in the US in 2004 (includes corresponding

Graph/Chart) 120

Table 78: US Market for Natural Vitamins (2004): Percentage

Value Share by Retail Channel - Drug, Food and Discount

Stores (includes corresponding Graph/Chart) 120

Table 79: Multivitamins' Market Share by Retail Channel in

2004: Percentage Value Breakdown for Discount Stores, Chain

Drugstores, Food/Drug Combination Stores, Supermarkets and

Independent Drugstores (includes corresponding Graph/Chart) 120

Analysis by Product segments 121

Vitamin C 121

Table 80: US Market for Vitamin C in Dietary Supplements

Sector (2005 & 2006): Percentage Share Breakdown of

Revenues by Single-Entity Tablets and Multivitamins 121

Table 81: US Market for Vitamin C in Dietary Supplements

Sector (2005): Percentage Share Breakdown of Revenues by

Leading Players - DSM Nutritional Products, BASF

Corporation and Chinese Manufacturers (includes

corresponding Graph/Chart) 121

Vitamin E 121

Table 82: US Market for Vitamin E in Dietary Supplements

Industry (2005): percentage Share Breakdown of Revenues

by Leading Players - DSM Nutritional Products, Inc., BASF

Corporation, Cognis Nutrition and Health, and ADM Company

(includes corresponding Graph/Chart) 121

Table 83: US Market for Natural Vitamin E in Dietary

Supplements Industry (2005): Percentage Breakdown of

Revenues by Leading Players - DSM Nutritional Products,

Inc., Cognis Nutrition and Health, and ADM Company

(includes corresponding Graph/Chart) 122

Table 84: US Market for Synthetic Vitamin E in Dietary

Supplements Industry (2005): Percentage Breakdown of

Revenues by Leading Players - DSM Nutritional Products,

Inc., Cognis Nutrition and Health, and DM Company Revenue

Shares of Market Leaders in Dietary Supplements Industry 122

Table 85: US Market for Vitamin E in Dietary Supplements

Industry (2005 & 2006): Percentage Share Breakdown of

Revenues by Segment - Single-Entity Supplements and

Multivitamins 122

Vitamin A 122

Table 86: US Market for Vitamin A in Dietary Supplements

Industry (2005): Percentage Share Breakdown of Revenues

by Leading Players - DSM, BASF and Others (includes

corresponding Graph/Chart) 122

Beta-Carotene 123

Table 87: US Market for Beta-Carotene in Dietary

Supplements Industry (2005): Percentage Share Breakdown

of Revenues by Leading Players - DSM, BASF, and Others

(includes corresponding Graph/Chart) 123

Preference for the Natural 123

Cosmetics Industry 123

Vitamin C 123

Table 88: US Market for Vitamin C in Cosmetics Sector

(2005): Percentage Share Breakdown of Revenues by Leading

Players - DSM Nutritional Products, BASF Corporation and

Chinese Manufacturers (includes corresponding Graph/Chart) 123

Vitamin E 124

Table 89: US Market for Vitamin E in Cosmetics Industry

(2005): Percentage Share Breakdown of Revenues by Leading

Players -DSM Nutritional Products Inc., BASF Corporation,

Cognis Nutrition and Health, and ADM Company (includes

corresponding Graph/Chart) 124

Table 90: US Market for Synthetic Vitamin E in Cosmetics

Industry (2005): Percentage Share Breakdown of Revenues by

Leading Players - DSM Nutritional Products, Inc and BASF

Corporation 124

Table 91: US Market for Natural Vitamin E in Cosmetics

Industry (2005): Percentage Share Breakdown of Revenues by

Leading Players - Cognis Nutrition and Health, ADM

Company, and DSM Nutritional Products, Inc (includes

corresponding Graph/Chart) 124

Vitamin A 125

Table 92: US Market for Vitamin A in Cosmetics Industry

(2005): Percentage Share Breakdown of Revenues by Leading

Players -DSM and BASF 125

Beta-Carotene 125

Table 93: US Market for Beta-Carotene in the Cosmetics

Industry (2005): Percentage Share Breakdown of Revenues by

Leading Players - DSM and BASF 125

Food and Beverage Industry 125

Vitamin C 125

Table 94: US Market for Vitamin C in Food and Beverages

Industry (2004-2006): Percentage Share Breakdown of

Revenues by Applications - Cereals, Beverages, Nutrition

Bars, and Others (includes corresponding Graph/Chart) 126

Table 95: US Market for Vitamin C in Food and Beverages

Sector (2005): Percentage Share Breakdown of Revenues by

Leading Players - DSM Nutritional Products, BASF

Corporation, and Chinese Manufacturers (includes

corresponding Graph/Chart) 126

Vitamin E 127

Table 96: US Market for Vitamin E in Food and Beverages

Industry (2004-2006): Percentage Share Breakdown of

Revenues by Application - Cereals, Beverages, Nutrition

Bars, Snack Foods, and Oils and Fats (includes

corresponding Graph/Chart) 127

Table 97: US Market for Vitamin E in Food and Beverages

Industry (2005): Percentage Share Breakdown of Revenues by

Leading Players for DSM Nutritional Products Inc., BASF

Corporation, Cognis Nutrition and Health, and ADM Company

(includes corresponding Graph/Chart) 127

Table 98: US Market for Natural Vitamin E in Food and

Beverages Industry (2005): Percentage Share Breakdown of

Revenues by Leading Players - Cognis Nutrition and Health,

ADM Company, and DSM Nutritional Products, Inc. (includes

corresponding Graph/Chart) 128

Table 99: US Market for Synthetic Vitamin E in Food and

Beverages Industry (2005): Percentage Share Breakdown of

Revenues by Leading Players - DSM Nutritional Products,

Inc., and BASF Corporation 128

Vitamin A 128

Table 100: US Market for Vitamin A in Food and Beverages

Industry (2005): Percentage Share Breakdown of Revenues by

Leading Players - DSM, BASF and Others (includes

corresponding Graph/Chart) 128

Beta-Carotene 129

Table 101: US Market for Beta-Carotene in Food and

Beverages Industry (2005): Percentage Share Breakdown of

Revenues by Leading Players - DSM, BASF, Allied Biotech,

and Others (includes corresponding Graph/Chart) 129

US Vitamin Imports & Exports- A Historic Scenario 130

Table 102: US Exports of Vitamin A and their Derivatives in

2003 and 2004: Breakdown of Volume and Value by Geographic

Region for United Kingdom, Australia, Panama, Netherlands,

Germany, Brazil, Japan, Turkey, Malaysia, Singapore, and

Others (Volume in Thousand Kilograms, Value in US$

Thousand) (includes corresponding Graph/Chart) 130

Table 103: US Imports of Vitamin A and their Derivatives in

2003 and 2004: Breakdown of Volume and Value by Geographic

Region for China, Germany, Switzerland, France, Denmark,

Japan Canada, Taiwan, Israel, Netherlands, and Others

(Volume in Thousand Kilograms, Value in US$ Thousand) 131

Table 104: US Exports of Vitamin B2 and their Derivatives

in 2003 and 2004: Breakdown of Volume and Value by

Geographic Region for Netherlands, Canada, Mexico, Brazil,

Israel, Colombia, Pakistan, Hong Kong, Japan, Singapore,

and Others (Volume in Thousand Kilograms, Value in US$

Thousand) (includes corresponding Graph/Chart). 132

Table 105: US Imports of Vitamin B2 and their Derivatives

in 2003 and 2004: Breakdown of Volume and Value by

Geographic Region for China, Germany, Korea, Japan,

Kyrgyzstan, Netherlands, France, and Others (Volume in

Thousand Kilograms, Value in US$ Thousand) (includes

corresponding Graph/Chart). 133

Table 106: US Exports of Vitamin B3 or B5 and their

Derivatives in 2003 and 2004: Breakdown of Volume and Value

by Geographic Region for Canada, Mexico, Netherlands,

United Kingdom, Brazil, China, and Others (Volume in

Thousand Kilograms, Value in US$ Thousand) (includes

corresponding Graph/Chart) 134

Table 107: US Imports of Vitamin B3 or B5 and their

Derivatives in 2003 and 2004: Breakdown of Volume and Value

by Geographic Region for China, United Kingdom, Japan,

Germany, Taiwan, Israel, Cameroon, and Others (Volume in

Thousand Kilograms, Value in US$ Thousand) (includes

corresponding Graph/Chart) 135

Table 108: US Exports of B6 and their Derivatives in 2003

and 2004: Breakdown of Volume and Value by Geographic

Region for Canada, United Arab Emirates, Netherlands,

Germany, Republic of South Africa, Mexico, Argentina, and

Others (Volume in Thousand Kilograms, Value in US$

Thousand) (includes corresponding Graph/Chart) 136

Table 109: US Imports of B6 and their Derivatives in 2003

and 2004: Breakdown of Volume and Value by Geographic

Region for China, Japan, Germany, Switzerland, Hong Kong,

Italy, Netherlands, Belgium, Spain and United Kingdom

(Volume in Thousand Kilograms, Value in US$ Thousand)

(includes corresponding Graph/Chart) 137

Table 110: US Exports of Vitamin B12 and their Derivatives

in 2003 and 2004: Breakdown of Volume and Value by

Geographic Region for Canada, Australia, Netherlands,

Mexico, Brazil, Pakistan, Guatemala and Others (Volume in

Thousand Kilograms, Value in US$ Thousand) (includes

corresponding Graph/Chart). 138

Table 111: US Imports of Vitamin B12 and their Derivatives

in 2003 and 2004: Breakdown of Volume and Value by

Geographic Region for China, France, India, Romania,

Hungary, Belgium, Denmark, and Others (Volume in Thousand

Kilograms, Value in US$ Thousand) (includes corresponding

Graph/Chart) 139

Table 112: US Exports of Vitamin C and their Derivatives in

2003 and 2004: Breakdown of Volume and Value by Geographic

Region for Netherlands, Singapore, Mexico, Brazil, Canada,

Japan, Colombia, Germany, Honduras, Argentina, and Others

(Volume in Thousand Kilograms, Value in US$ Thousand)

(includes corresponding Graph/Chart) 140

Table 113: US Exports of Vitamin E and their Derivatives in

2003 and 2004: Breakdown of Volume and Value by Geographic

Region for Canada, Netherlands, Japan, Germany, Australia,

Brazil, India, Ireland, United Kingdom, China, and Others

(Volume in Thousand Kilograms, Value in US$ Thousand)

(includes corresponding Graph/Chart) 141

Table 114: US Imports of Vitamin E and their Derivatives in

2003 and 2004: Breakdown of Volume and Value by Geographic

Region for China, Germany, Switzerland, France, Denmark,

Japan, Canada, Mexico, India, Belgium, and Others(Volume in

Thousand Kilograms, Value in US$ Thousand) (includes

corresponding Graph/Chart) 142

B.Market Analytics 143

Table 115: US Recent Past, Current & Future Analysis for

Vitamins by Product Segment- Vitamin A, Vitamin D, Vitamin

E, Vitamin B Complex, Vitamin C, and Other Vitamins Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2007 through 2015 (includes corresponding

Graph/Chart) 143

Table 116: US Historic Review for Vitamins by Product

Segment - Vitamin A, Vitamin D, Vitamin E, Vitamin B

Complex, Vitamin C, and Other Vitamins Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2000 through 2006 (includes corresponding Graph/Chart) 144

Table 117: US 11-Year Perspective for Vitamins by Product

Segment - Percentage Breakdown of Dollar Sales for Vitamin

A, Vitamin D, Vitamin E, Vitamin B Complex, Vitamin C, and

Other Vitamins Markets for Years 2005, 2010 & 2015 (includes

corresponding Graph/Chart) 145

Table 118: US Recent Past, Current & Future Analysis for

Vitamins by End Use Segment - Animal Feed Additives,

Cosmetics, Food, and Pharmaceuticals Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2007 through 2015 (includes corresponding Graph/Chart) 146

Table 119: US Historic Review for Vitamins by End Use

Segment - Animal Feed Additives, Cosmetics, Food, and

Pharmaceuticals Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2000 through 2006

(includes corresponding Graph/Chart) 146

Table 120: US 11-Year Perspective for Vitamins by End Use

Segment - Percentage Breakdown of Dollar Sales for Animal

Feed Additives, Cosmetics, Food, and Pharmaceuticals Markets

for Years 2005, 2010 & 2015 (includes corresponding

Graph/Chart) 147

13. CANADA 148

A.Market Analysis 148

Outlook 148

Vitamins Witness Steady Growth 148

Table 121: Leading Adult Multivitamin Brands in Canada for

2001 & 2004: Percentage Value Breakdown for Centrum,

Jamieson, One-A-Day, Paramettes, Private Label and Others

(includes corresponding Graph/Chart) 148

B.Market Analytics 149

Table 122: Canadian Recent Past, Current & Future Analysis

for Vitamins by Product Segment- Vitamin A, Vitamin D,

Vitamin E, Vitamin B Complex, Vitamin C, and Other Vitamins

Markets Independently Analyzed with Annual Sales Figures in

US$

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