Global Surfing Industry

NEW YORK, Sept. 8, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Surfing Industry

http://www.reportlinker.com/p0611045/Global-Surfing-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Sport

This report analyzes the worldwide markets for Surfing in US$ Million. The report provides separate comprehensive analytics for the US, Europe, Australia, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 105 companies including many key and niche players such as AJW Surfboard, Billabong International Limited, Body Glove International, LLC, Channel Islands Surfboards, Firewire Surfboards, LLC, Globe International Ltd., Gul Surf Co., Harbour Surfboards LLC, Hurley International LLC, Naish International, O'Neill, Quicksilver, Inc., Rip Curl, Inc., The adidas Group, and Volcom, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 3

Quantitative Techniques & Analytics 3

Product Definition and Scope of Study 3

2. INDUSTRY OVERVIEW 4

A Prelude 4

Table 1: Worldwide Surfing Population (2010): Percentage

Share Breakdown of Surfers by Select Country (includes

corresponding Graph/Chart) 4

Surfing Apparel: As Important as Surfing Equipment 5

Product Innovations: Name of the Game 5

Demographic Shifts 5

Favorable Demographics to Boost Surfing Gear Sales 5

Surf Forecasting Improves Participation 6

Average Age of Surfer is Changing! 6

Specific Strategies Needed to Target Women Surfer 6

A Straight Talk About Current Market Scenario 7

Economic Slowdown Take The Wind Out of the Market's Sails 7

Raw Material Cost & Discounting Created a Challenging

Environment 8

The World Beyond Recession 8

Shift from West to East 8

Outlook 9

Market Drivers & Trends 9

Media - A Major Promotional Platform 9

Manufacturers Rope in Celebrities & Athletes for Promotions &

Endorsements 9

Brand Diversification to Open up Huge New Markets 10

Entertainment Industry Lent A Hand in Promoting Surfing Culture 10

Environment Friendly Boards Making Beeline to Market 10

Sustainable Practices to Spur Growth 11

Competitive Landscape 11

Market Issues 11

Seasonality & Topography: A Characteristic of the Sport 11

Cost Pressure Increases With Newcomers Entering the Sport 12

Alternate Sports & Leisure Activities Cap Consumer Base 12

Oil, Gas Prices Makes Wave Riding a Costly Proposition 12

Adverse Impact on Environment 13

Hazards Associated with Surfing 13

3. PRODUCT OVERVIEW 14

Surfing - An Introduction 14

Evolution of Surfing 14

Surfing Techniques 14

Types of Surfing 15

Bodyboarding and Bodysurfing 15

Tow-in Surfing 15

Boat surfing 15

Other Surfing Type Sports: Paddleboarding, Sea Kayaking,

Windsurfing, Kitesurfing, and Wakesurfing 15

Surf Apparel 15

Other Surfing Gear 16

Surfboards 16

Types of Surfboards 16

Shortboards 16

Longboards 16

Funboards 16

Other Surfboards 16

Technical Textiles 17

Wetsuits 17

Rashguards 17

Others 17

4. PRODUCT LAUNCHES/INTRODUCTIONS 18

Alpinestars Unveils the HD Boardshort 18

Odina Surf Launches Spring 2011 Swimwear 18

Rip Curl Introduces Mirage Fanning Boardshort 18

Ducati Enters into Co-Branding Agreement with Bear to

Introduce Capsule Collection 18

Quicksilver Unveils Surf Gear Range 19

Fox Head Introduces Surf Clothes 19

Vew-Do Balance Boards Unveils Bare Foot Series of Surf

Inspired Balance Boards 19

O'Neill Unveils Eco'Neill Surfing Apparel 20

Chemistry Surfboards Unveils Online Store 20

Patagonia Unveils Online Surf Catalog 20

Quicksilver Collaborates with European Retailers to Introduce

New Boardshorts 21

Cabrinha to Introduce Stand Up Paddle Surfing Gear 21

Merton hotel Launches FlowRider Surf Simulator 22

WaveTribe Introduces Eco-friendly Surfing Products 22

5. RECENT INDUSTRY ACTIVITY 23

Pukas Enters into Partnership with Tecnalia to Develop Surfboards 23

Billabong International Acquires Surf Dive 'n' Ski and Jetty Surf 23

Billabong International Acquires Rush Surf 23

Billabong Purchases Becker Surf and Sport 23

Full Spectrum Media Takes Over 5boards.com 24

Sitka SURFboards Corporation Opens Vancouver Flagship Store 24

Billabong and Surfstitch Enter into Agreement 24

Billabong International Enters into Agreement with Swell.com 24

Boardworks to Create Paddle Division and Ink Agreement with

Rusty Preisendorfer 25

American Wave Machines and Body Glove International Ink Agreement 25

Billabong to Acquire West 49 25

Gateshead Council to Design Leisure Centre with Surfing System 25

Billabong International Purchases DaKine Hawaii 26

Volcom Takes over Laguna Surf & Sport 26

Billabong International Acquires Sector 9 26

6. FOCUS ON SELECT PLAYERS 27

AJW Surfboard (USA) 27

Billabong International Limited (Australia) 27

Body Glove International, LLC (US) 27

Channel Islands Surfboards (USA) 27

Firewire Surfboards, LLC (USA) 28

Globe International Ltd. (Australia) 28

Gul Surf Co. (UK) 28

Harbour Surfboards LLC (USA) 29

Hurley International LLC (USA) 29

Naish International (USA) 29

O'Neill (USA) 29

Quicksilver, Inc. (USA) 30

Rip Curl, Inc. (USA) 30

The adidas Group (Germany) 31

Volcom, Inc. (USA) 31

7. GLOBAL MARKET PERSPECTIVE 32

Table 2: World Recent Past, Current and Future Analysis for

Surfing by Geographic Region - US, Europe, Australia, and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) 32

Table 3: World Historic Review for Surfing by Geographic

Region - US, Europe, Australia, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) 33

Table 4: World 15-Year Perspective for Surfing by Geographic

Region - Percentage Breakdown of Dollar Sales for US, Europe,

Australia, and Rest of World Markets for Years 2003, 2010 and

2017 (includes corresponding Graph/Chart) 34

Table 5: World Recent Past, Current and Future Analysis for

Surfing Apparel by Geographic Region - US, Europe, Australia,

and Rest of World Markets Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2009 through 2017

(includes corresponding Graph/Chart) 35

Table 6: World Historic Review for Surfing Apparel by

Geographic Region - US, Europe, Australia, and Rest of World

Markets Independently Analyzed with Annual Sales Figures in

US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 36

Table 7: World 15-Year Perspective for Surfing Apparel by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Europe, Australia, and Rest of World Markets for Years

2003, 2010 and 2017 (includes corresponding Graph/Chart) 37

Table 8: World Recent Past, Current and Future Analysis for

Others by Geographic Region - US, Europe, Australia, and Rest

of World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2009 through 2017 (includes

corresponding Graph/Chart) 38

Table 9: World Historic Review for Others by Geographic

Region - US, Europe, Australia, and Rest of World Markets

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2003 through 2008 (includes corresponding

Graph/Chart) 39

Table 10: World 15-Year Perspective for Other by Geographic

Region - Percentage Breakdown of Dollar Sales for US, Europe,

Australia, and Rest of World Markets for Years 2003, 2010 and

2017 (includes corresponding Graph/Chart) 40

8. THE UNITED STATES 41

A.Market Analysis 41

Current and Future Analysis 41

Market Overview 41

Surfing Participation 41

Table 11: Surfing Participation in the US for the years

2001 through 2009 (In Millions) (includes corresponding

Graph/Chart) 41

Table 12: Surfing Population in US (2010): Percentage

Breakdown of Surfing Participation by Age Group (includes

corresponding Graph/Chart) 42

Table 13: Surfing Population in US (2010): Percentage

Breakdown of Surfing Participation by Frequency of

Participation (includes corresponding Graph/Chart) 42

Purchase Trends 42

Factors Influencing Purchasing Decision 42

Leading Purchase Locations 42

Table 14: US Longboards Market (2010): Percentage

Breakdown of Retail Sales by Frequency of Purchase

(includes corresponding Graph/Chart) 43

Table 15: US Surf Market (2010): Percentage Breakdown of

Retail Sales by Purchase Location (includes corresponding

Graph/Chart) 43

B.Market Analytics 44

Table 16: US Recent Past, Current and Future Analysis for

Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 44

Table 17: US Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 45

Table 18: US 15-Year Perspective for Surfing by Segment -

Percentage Breakdown of Dollar Sales for Apparels and Others

for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 45

9. EUROPE 46

A.Market Analysis 46

Current and Future Analysis 46

Key Statistics: 46

Table 19: Surfing Population in Europe (2009): Percentage

Share Breakdown of Number of Participants by Gender 46

Table 20: Surfboard Manufacturing in Europe (2009):

Breakdown by Type 46

B.Market Analytics 47

Table 21: European Recent Past, Current and Future Analysis

for Surfing by Geographic Region - France, Germany, Italy,

UK, Spain, Russia, and Rest of Europe Markets Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 47

Table 22: European Historic Review for Surfing by Geographic

Region - France, Germany, Italy, UK, Spain, Russia, and Rest

of Europe Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 48

Table 23: European Recent Past, Current and Future Analysis

for Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 49

Table 24: European Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 50

Table 25: European 15-Year Perspective for Surfing by

Geographic Region - Percentage Breakdown of Dollar Sales for

France, Germany, Italy, UK, Spain, Russia, and Rest of

Europe Markets for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 51

Table 26: European 15-Year Perspective for Surfing by

Segment - Percentage Breakdown of Dollar Sales for Apparels

and Others for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 52

9a. FRANCE 53

Market Analysis 53

Table 27: French Recent Past, Current and Future Analysis

for Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 53

Table 28: French Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 54

Table 29: French 15-Year Perspective for Surfing by Segment

- Percentage Breakdown of Dollar Sales for Apparels and

Others for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 54

9b. GERMANY 55

Market Analysis 55

Table 30: German Recent Past, Current and Future Analysis

for Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 55

Table 31: German Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 56

Table 32: German 15-Year Perspective for Surfing by Segment

- Percentage Breakdown of Dollar Sales for Apparels and

Others for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 56

9c. ITALY 57

Market Analysis 57

Table 33: Italian Recent Past, Current and Future Analysis

for Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 57

Table 34: Italian Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 58

Table 35: Italian 15-Year Perspective for Surfing by Segment

- Percentage Breakdown of Dollar Sales for Apparels and

Others for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 58

9d. THE UNITED KINGDOM 59

Market Analysis 59

Table 36: UK Recent Past, Current and Future Analysis for

Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 59

Table 37: UK Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 60

Table 38: UK 15-Year Perspective for Surfing by Segment -

Percentage Breakdown of Dollar Sales for Apparels and Others

for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 60

9e. SPAIN 61

Market Analysis 61

Table 39: Spanish Recent Past, Current and Future Analysis

for Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 61

Table 40: Spanish Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 62

Table 41: Spanish 15-Year Perspective for Surfing by Segment

- Percentage Breakdown of Dollar Sales for Apparels and

Others for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 62

9f. RUSSIA 63

Market Analysis 63

Table 42: Russian Recent Past, Current and Future Analysis

for Surfing by Segment - Apparels and Others Independently

Analyzed with Annual Sales Figures in US$ Million for Years

2009 through 2017 (includes corresponding Graph/Chart) 63

Table 43: Russian Historic Review for Surfing by Segment -

Apparels and Others Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2003 through 2008 (includes

corresponding Graph/Chart) 64

Table 44: Russian 15-Year Perspective for Surfing by Segment

- Percentage Breakdown of Dollar Sales for Apparels and

Others for Years 2003, 2010 and 2017 (includes corresponding

Graph/Chart) 64

9g. REST OF EUROPE 65

Market Analysis 65

Table 45: Rest of Europe Recent Past, Current and Future

Analysis for Surfing by Segment - Apparels and Others

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 65

Table 46: Rest of Europe Historic Review for Surfing by

Segment - Apparels and Others Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2003 through

2008 (includes corresponding Graph/Chart) 66

Table 47: Rest of Europe 15-Year Perspective for Surfing by

Segment - Percentage Breakdown of Dollar Sales for Apparels

and Others for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 66

10. AUSTRALIA 67

A.Market Analysis 67

Current and Future Analysis 67

Market Overview 67

B.Market Analytics 68

Table 48: Australian Recent Past, Current and Future

Analysis for Surfing by Segment - Apparels and Others

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 68

Table 49: Australian Historic Review for Surfing by Segment

- Apparels and Others Independently Analyzed with Annual

Sales Figures in US$ Million for Years 2003 through 2008

(includes corresponding Graph/Chart) 69

Table 50: Australian 15-Year Perspective for Surfing by

Segment - Percentage Breakdown of Dollar Sales for Apparels

and Others for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 69

11. REST OF WORLD 70

Market Analysis 70

Table 51: Rest of World Recent Past, Current and Future

Analysis for Surfing by Segment - Apparels and Others

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2009 through 2017 (includes corresponding

Graph/Chart) 70

Table 52: Rest of World Historic Review for Surfing by

Segment - Apparels and Others Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2003 through

2008 (includes corresponding Graph/Chart) 71

Table 53: Rest of World 15-Year Perspective for Surfing by

Segment - Percentage Breakdown of Dollar Sales for Apparels

and Others for Years 2003, 2010 and 2017 (includes

corresponding Graph/Chart) 71

COMPETITIVE LANDSCAPE

Total Companies Profiled: 105

------------------------------------------

Region/Country Players

------------------------------------------

The United States 55

Canada 1

Europe 21

France 2

Germany 1

The United Kingdom 13

Italy 2

Spain 1

Rest of Europe 2

Asia-Pacific (Excluding Japan) 24

Latin America 1

Africa 3

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