Global Recreational, Outdoor, and Fitness GPS Device Industry

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Mar 22, 2016, 02:17 ET

NEW YORK, March 22, 2016 /PRNewswire/ -- This report analyzes the worldwide markets for Recreational, Outdoor, and Fitness GPS Devices in US$ Thousand. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 59 companies including many key and niche players such as -

Bushnell Corporation
Bryton Incorporated
DeLorme
Garmin International, Inc.
HOLUX Technology Inc.

Read the full report: http://www.reportlinker.com/p03704487-summary/view-report.html

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers.............. I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW.............. II-1 GPS Systems - A Prelude..............II-1 GPS Technology - Expanding Opportunities in Recreation and Sports & Fitness Space..............II-2 Outdoor Sports GPS Devices Rise in Demand II-3 Outlook.............. II-4 Asian Countries to Drive Future Growth II-4 India & China: Two Countries with the Largest Young Population Offer Significant Opportunities II-5 GPS Devices to Draw Future Growth from Non-Professional Segment II-6 Competition.............. II-6

2. MARKET TRENDS.............. II-8 Innovative Recreational and Fitness Products Spearhead Market Growth.............. II-8 GPS Watches: A Mainstay for Fitness GPS Businesses II-8 Handheld GPS Devices Continue to Rise in Demand II-10 Augmented Reality Finds Place in GPS Devices II-10 GPS Based Analytics - An Upcoming Potential Market II-10 HUDs Garner Growing Interest..............II-11 Rising Interest in Golf Offers Lucrative Prospects II-11 GPS-Integrated Cycle Computers - A Growing Market II-12 GPS Evolves into USP for Digital Cameras & Mobile Handsets II-13 Smartphone Apps- A Threat & Boon for GPS Device Makers II-13 Leading Hiking GPS Applications Designed for Smartphones II-14 GPS Leaders Jump onto Smartphone GPS Bandwagon II-15 Navigation Software Enabled Smartphones and Tablets Upstage PND Market.............. II-15 Privacy Concerns - A Key Challenge to Growth II-15

3. GPS TECHNOLOGY - A BRIEF SYNOPSIS II-16 Global Positioning System (GPS)..............II-16 Evolution of GPS.............. II-16 Functioning of GPS Technology..............II-17 GPS Segments.............. II-17 Civilian Applications of GPS..............II-18 Clock Synchronization..............II-18 Cellular Telephony.............. II-18 Emergency & Disaster Relief Services II-18 Geofencing.............. II-18 Geotagging.............. II-18 Types of GPS Devices..............II-19 In-Car GPS Devices.............. II-19 Handheld GPS Devices..............II-19 Sports and Fitness GPS Units..............II-19 Marine GPS Devices.............. II-19 Aviation GPS Units.............. II-19

4. PRODUCT/TECHNOLOGY OVERVIEW..............II-20 Recreational Activities..............II-20 Fitness Training Activities..............II-20 Outdoor Activities..............II-20 Form Factors of Recreation, Outdoors & Fitness GPS Devices II-20 Fitness Statistics Trackers..............II-21 GPS Wristwatches..............II-21 Recreational-Type Traditional Form Factors II-21 Cycling.............. II-21 Golf.............. II-22 Geocaching.............. II-22

5. PRODUCT INNOVATIONS/INTRODUCTIONS II-23 Garmin Unveils Forerunner® 235 and Forerunner® 230 GPS Running Watches.............. II-23 Garmin Introduces Forerunner® 630 GPS Running Watch II-23 Garmin Unveils Approach S5 GPS Golf Watch II-23 Garmin Unveils Vívoactive™ GPS Smartwatch II-23 Garmin Rolls Out Forerunner 25 GPS Running Watch II-23 Garmin Unveils the Edge® Explore 1000 GPS Bike Computer II-23 Garmin Upgrades its GPSMAP® Line with MFD Displays II-24 Garmin Unveils GPS 73 Mariners Navigation Solution II-24 Polar Forays into Activity Tracker Market with Introduction of A360 Activity Tracker..............II-24 Microsoft Rolls out Win10 Powered Fitness Tracker - Microsoft Band2.............. II-24 Suunto Unveils Suunto Traverse Outdoor Watch II-24 TomTom Unveils Spark GPS Watch II-24 Garmin Expands Alpha® and Astro® Product Line with TT 15 Mini and T 5 Mini Dog Tracking & Training Systems II-24 Garmin Introduces Edge 25 and Edge 20 GPS Bike Computers in Australian Market..............II-24 Timex Unveils Run x20 and Move x20 Fitness Wearables II-25 ZTE Introduces Three New Smartwatch Models II-25 Recon Instruments Unveils Recon Jet Advanced Wearable Computer II-25 Sunnto Introduces Ambit3 RUN GPS WATCH and Unveils Attractive New Colours for Ambit3 Sport and Smart Sensor Belt II-25 HTC Launches GPS-Enabled Fitness Tracker HTC Grip™ II-25 TomTom Introduces 4 New Fitness Tracking GPS Sports Watches in the Indian Market..............II-25 Garmin Unveils Updated Version of Approach GPS Golf Watch Series II-25 Shenzhen Diwei Machinery Co Unveils GPS Tracking Solutions for B2B Market.............. II-26 Garmin Unveils Forerunner 920XT Multisport GPS Watch II-26 Samsung Collaborates With Nike to Launch Nike+ Running App II-26 Timex Launches TIMEX® IRONMAN® ONE GPS+ Wearable Device with Wireless Connectivity..............II-26 Bia Sports Introduces Multi-Sport GPS WATCH II-26 Garmin Launches FR-15 Integrated Fitness Band & GPS Watch Device II-26 Polar Unveils New Colour Variant of Polar RC3 GPS Watch II-26 Telit Unveils Two Variants of Jupiter SL871-S Navigation Module for M2M Applications..............II-27 Skypatrol Introduces Power Sport GPS in Latin American & Caribbean Markets..............II-27 Garmin Launches fenix 2 GPS Watch II-27 Garmin Launches GPSMAP 64 Series of Rugged Outdoor GPS Handheld Units.............. II-27 Magellan Launches RoadMate GPS Navigation Systems Powered by Android OS.............. II-27 Magellan Launches RoadMate RV9490T-LMB RV GPS Unit II-27 iFit® Unveils iFit® Active Band - GPS Enabled Tracking Device II-27 Garmin Launches Tactix Tactical GPS Watch II-28 Garmin Launches D2-GPS Watch for Aviators II-28 Sigma Unveils ROX 10.0 Ant+-Enabled GPS Cycling Computer II-28 Holux Unveils New Range of GPS Solutions II-28 Suunto Expands GPS Watch Product Line with Introduction of Ambit2 and Ambit2S.............. II-28 TomTom Introduces TomTom Multi-Sport and TomTom Runner GPS Sport Watches.............. II-28 Magellan Introduces Switch™ Series of Crossover GPS Watches In European Market.............. II-29 Rand McNally Introduces Foris 850 Handheld Outdoor GPS Device II-29 Magellan Introduces eXplorist® 350H Outdoor GPS II-29 Garmin Introduces New Variants of Oregon GPS II-29

6. RECENT INDUSTRY ACTIVITY..............II-30 Apple Successfully Closes Acquisition of Coherent Navigation II-30 Under Armour Successfully Concludes Acquisition of MapMyFitness II-30

7. FOCUS ON SELECT PLAYERS..............II-31 Bushnell Corporation (USA)..............II-31 Bryton Incorporated (Taiwan)..............II-31 DeLorme (USA).............. II-31 Garmin International, Inc. (USA) II-31 HOLUX Technology Inc. (Taiwan) II-32 Lowrance Electronics (USA)..............II-32 MiTAC International Corporation (Taiwan) II-32 Magellan Navigation, Inc. (US)..............II-33 Mio Technology Corporation (Taiwan) II-33 Navman (New Zealand)..............II-33 Satmap Systems Ltd. (UK)..............II-34 TomTom N.V. (The Netherlands)..............II-34

8. GLOBAL MARKET PERSPECTIVE..............II-35 Table 1: World Recent Past, Current & Future Analysis for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) II-35

Table 2: World Historic Review for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).............. II-36

Table 3: World 14-Year Perspective for Recreational, Outdoor, and Fitness GPS Devices by Geographic Region - Percentage Breakdown of Annual Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) II-37

III. MARKET

1. THE UNITED STATES.............. III-1 A.Market Analysis.............. III-1 Current & Future Analysis..............III-1 Recreational, Outdoor and Fitness GPS Devices: A Growth Market III-1 The Demographic Advantage..............III-1 Table 4: Wearable Devices Market in the US (2014): Percentage Breakdown of Consumer Usage by Gender (includes corresponding Graph/Chart)..............III-2

Table 5: Wearable Devices Market in the US (2014): Percentage Breakdown of Consumer Usage by Age-Group (includes corresponding Graph/Chart) III-2 Wearable Devices Market in the US (2014): Ranking of Reasons behind Purchase of Wearable Health and Fitness Devices.............. III-2 Product Launches..............III-3 Strategic Corporate Developments III-7 Key Players.............. III-7 B.Market Analytics..............III-10 Table 6: US Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-10

Table 7: US Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-11

2. CANADA.............. III-12 A.Market Analysis.............. III-12 Current & Future Analysis..............III-12 Product Launch.............. III-12 A Key Player.............. III-12 B.Market Analytics..............III-13 Table 8: Canadian Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-13

Table 9: Canadian Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-14

3. JAPAN.............. III-15 A.Market Analysis.............. III-15 Current & Future Analysis..............III-15 B.Market Analytics..............III-15 Table 10: Japanese Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-15

Table 11: Japanese Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-16

4. EUROPE.............. III-17 A.Market Analysis.............. III-17 Current & Future Analysis..............III-17 B.Market Analytics..............III-18 Table 12: Europe Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-18

Table 13: Europe Historic Review for Recreational, outdoor, and fitness GPS Devices by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart).............. III-19

Table 14: Europe 14-Year Perspective for Recreational, outdoor, and fitness GPS Devices by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart) III-20

4a. FRANCE.............. III-21 A.Market Analysis.............. III-21 Current & Future Analysis..............III-21 B.Market Analytics..............III-21 Table 15: French Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-21

Table 16: French Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-22

4b. GERMANY.............. III-23 A.Market Analysis.............. III-23 Current & Future Analysis..............III-23 Rise in Consumers Adoption of 3D Recreation GPS Technology III-23 B.Market Analytics..............III-23 Table 17: German Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-23

Table 18: German Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-24

4c. ITALY.............. III-25 A.Market Analysis.............. III-25 Current & Future Analysis..............III-25 Product Launch.............. III-25 B.Market Analytics..............III-26 Table 19: Italian Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-26

Table 20: Italian Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-27

4d. THE UNITED KINGDOM..............III-28 A.Market Analysis.............. III-28 Current & Future Analysis..............III-28 Satmap Systems Ltd. - A Key Player in the UK Market III-28 B.Market Analytics..............III-29 Table 21: The UK Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-29

Table 22: The UK Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-30

4e. SPAIN.............. III-31 A.Market Analysis.............. III-31 Current & Future Analysis..............III-31 B.Market Analytics..............III-31 Table 23: Spanish Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-31

Table 24: Spanish Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-32

4f. RUSSIA.............. III-33 A.Market Analysis.............. III-33 Current & Future Analysis..............III-33 B.Market Analytics..............III-33 Table 25: Europe Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-33

Table 26: Russian Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart)..............III-34

4g. REST OF EUROPE.............. III-35 A.Market Analysis.............. III-35 Current & Future Analysis..............III-35 Product Launches..............III-35 Key Players.............. III-36 B.Market Analytics..............III-37 Table 27: Rest of Europe Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-37

Table 28: Rest of Europe Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-38

5. ASIA-PACIFIC.............. III-39 A.Market Analysis.............. III-39 Current & Future Analysis..............III-39 Asian Countries to Turbo Charge Future Growth in the Market III-39 India & China: Two Countries with the Largest Young Population Offer Significant Opportunities III-39 Bright Prospects for LBS-enabled Mobiles III-40 Focus on Select Asian Markets..............III-41 China.............. III-41 Growing Focus on Health & Fitness Drives Adoption III-41 India.............. III-41 India: An Untapped Market with Huge Potential III-41 Product Launches..............III-41 Key Players.............. III-42 B.Market Analytics..............III-44 Table 29: Asia-Pacific Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-44

Table 30: Asia-Pacific Historic Review for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-45

6. LATIN AMERICA.............. III-46 A.Market Analysis.............. III-46 Current & Future Analysis..............III-46 B.Market Analytics..............III-46 Table 31: Latin American Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-46

Table 32: Latin American Historic Review for Recreational, Outdoor, and Fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-47

7. REST OF WORLD.............. III-48 A.Market Analysis.............. III-48 Current & Future Analysis..............III-48 B.Market Analytics..............III-48 Table 33: Rest of World Recent Past, Current & Future Analysis for Recreational, outdoor, and fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2014 through 2020 (includes corresponding Graph/Chart) III-48

Table 34: Rest of World Historic Review for Recreational, Outdoor, and Fitness GPS Devices Market Analyzed with Annual Revenues in US$ Thousand for Years 2007 through 2013 (includes corresponding Graph/Chart) III-49

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 59 (including Divisions/Subsidiaries - 63)

The United States (30) Canada (1) Japan (2) Europe (11) - Germany (3) - The United Kingdom (3) - Spain (1) - Rest of Europe (4) Asia-Pacific (Excluding Japan) (19)
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