Global Motorcycles, Scooters and Mopeds Market

LONDON, Dec. 30, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Motorcycles, Scooters and Mopeds in Thousand Units by the following Product Segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 92 companies including many key and niche players such as -

Bajaj Auto Limited
BMW Group
China Jialing Industrial Co. Ltd.
Ducati Motor Holding SpA
Harley-Davidson, Inc.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definition and Scope of Study I-3
Review of Product Segments I-3
Motorcycles I-3
Scooters I-4
Mopeds I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Powered Two Wheelers Market: A Prelude II-1
Key Factors Influencing the Motorcycles, Scooters and Mopeds
Market: On a Scale 1 -10 (10 - High Impact; 1 - Low Impact) II-1
Vehicle Features Influencing the Purchase of Motorcycles,
Scooters and Mopeds: On a Scale 1 -10 (10 - High Impact; 1 -
Low Impact) II-2
Role of Motorcycles, Scooters & Mopeds: A Contrasting Picture
in Developing & Developed World II-2
Impact of the 2007-2009 Recession on the Two-Wheeler Industry
in Retrospect II-2
Market Recovers in 2010 II-3
Market Tested Once Again in 2012 & 2013 II-3
European Market Amid Debt Crisis - A Review II-3
European Debt Crisis Tempers Economic Activity in the Region
in 2012 & Early 2013 II-3
Euro Debt Crisis Hurts Powered Two Wheeler Industry in the
Region, Drags Two Wheeler Sales into the Red in 2012 & 2013 II-4
Slowdown in Developing Markets in Recent Past Disheartens
Automotive Industry II-5
Impact of China's Weak Economic Growth On the Asian Auto
Industry in the Year 2011 & Outlook for the Year 2014 &
Beyond II-6
Latin American Market Witnesses Massive Slowdown in Two-
Wheeler Sales in 2012 & 2013 II-6
Improvement in Global GDP Performance Encourages Market
Expansion for Year 2014 & Beyond II-7
Optimistic Outlook for European Economy Augurs Well for the
Market II-7
Promising Economic Growth in the US - Bodes Well for the Market II-8
Developing Markets Continue to be Growth Engines II-8
Table 1: World Real GDP Growth Rates in % (2012-2015):
Breakdown by Country (includes corresponding Graph/Chart) II-9
Outlook II-10

2. MARKET TRENDS, GROWTH DRIVERS & ISSUES II-11
Favorable Demographics to Drive Growth in Two Wheelers Market II-11
Rising Population Increases Mobility Needs - To Drive Market
Expansion II-11
Opportunity Indicators: II-11
Table 2: World Population Prospects for the Year 1950
through 2100 (includes corresponding Graph/Chart) II-11

Table 3: Top 25 Countries Worldwide in Terms of Population:
2013 (includes corresponding Graph/Chart) II-12
Middle Aged Customer Segment Still Contributing to
Significant Demand II-13
Growing Number of 'Born-Again' Middle Aged Bikers II-13
Growth in Female Two-Wheeler Riders Indicates Strong Market
Prospects II-13
Growing Urbanization Levels & Inadequate Public Transport
Facilities to Boost Market Prospects II-13
Opportunity Indicators: II-15
Table 4: Total Population Worldwide by Urban and Rural
Population in Thousands: 1950-2050P (includes corresponding
Graph/Chart) II-15

Table 5: Total Population Worldwide: Percentage Breakdown by
Urban and Rural Population for the Years 1950-2050P (includes
corresponding Graph/Chart) II-16

Table 6: Percentage of Urban Population in Select Countries
(2010 & 2050) (includes corresponding Graph/Chart) II-17
Select Mega-Urban Regions Worldwide (2035) II-18
Surging Middle Class Segment Underpins Sales Growth II-18
Opportunity Indicators: II-19
Table 7: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P & 2030P (includes
corresponding Graph/Chart) II-19

Table 8: Global Middle Class Population by Geographic
Region: Percentage Share Breakdown for 2010, 2020P & 2030P
(includes corresponding Graph/Chart) II-20
Reduction in Prices and Improvement in Credit Facilities to
Boost Demand II-20
Convenient Features, Economic & Environmental Benefits Add to
the Appeal of Two-Wheelers II-20
Personal Appeal of Two-Wheelers Make Them Apt for Outdoor
Pursuits II-21
Wider Social Benefits Add to Mass Appeal of Powered Two Wheelers II-21
Replacement Demand: A Lucrative Opportunity II-22
Asia-Pacific Continues to Remain Volume Contributor II-22
Lower Penetration Rate in Large Markets Points Towards Huge
Potential Opportunity II-23
Table 9: Global Powered Two Wheeler Market (2013):
Penetration Rate by Select Country (includes corresponding
Graph/Chart) II-23
China Continues to Dominate Exports Scenario II-23
Table 10: Global Powered Two Wheeler (50-250cc) Market
(2013): Percentage Share Breakdown of Dollar Exports by
Country (includes corresponding Graph/Chart) II-24
Market Sees Increased Opportunities in Other Developing
Regions As Well II-24
Government Policies and Regulatory Environment Bring Mixed Bag
of Opportunities & Challenges for Two-Wheelers Market II-24
Manufacturer Perspective II-25
Capacity Expansions - Order of the Day II-25
Technology Advancements Drive Two Wheeler Industry II-25
Braking Mechanism Makes Huge Progress II-25
Lighting Technology Sees Significant Improvements II-25
Environmental Considerations - Taking a Front Seat II-26
Motorcycle - A Versatile Machine II-27
Leading Motorcycle Manufacturers in the World (2013) - Ranked
by Popularity II-27
Shift in Asia-Pacific Demand towards Light Motorcycles II-28
Scooters - Europe Dominates US II-28
Europe and US Scooters Market - Regulations Dictate Market
Demand II-28
'Cycloscooters' Penetrate the European Market II-28
Electric Two-Wheelers - Gaining Widespread Attention II-29
Electric Motorcycles - A Review II-29
Electric Motorcycles Vis-à-Vis Standard Gasoline
Motorcycles/Scooters II-30
Strengths II-30
Weaknesses II-30

3. COMPETITIVE ANALYSIS II-31
Industry Marked by Intense Competition II-31
Price Competition Expected to Pick Up II-31
Leading Players in the World Motorcycle Market II-31
Table 11: Leading Players in the Global Motorcycle Market
(2013): Percentage Share Breakdown of Revenues for Bajaj
Auto, Harley-Davidson, Honda, Suzuki, Yamaha and Others
(includes corresponding Graph/Chart) II-31
Heavy Motorcycle Segment II-32
Market Leaders Cruising Ahead II-32
Market Winning Strategies - An Overview II-32
Expansion of Product Range II-32
Focus on Manufacturing High-Quality Products II-32
Dealer and Consumer Incentive Programs to Boost Market Prospects II-32
Increased Marketing Efforts II-32
Expansion of Brand Equity Through Selective Licensing
Agreements II-33
Emphasis on Modern Store Design and Display Techniques II-33
Importance of After-Sales Service II-33
Harley Davidson Inc. (US) - A Strategic Insight into the
Global Major in Motorcycles Market II-33
Harley - SWOT Analysis II-33
HDI - Strategies and Problems II-34
Japanese Majors - A Strategy Comparison II-34
Distribution Dynamics II-35
Promotional Activities II-35
Trade Shows II-35
Dealer Programs II-36
Special Fall/Winter Programs II-36
Regional Promotional Activities II-36

4. PRODUCT OVERVIEW II-37
Motorcycles - A Way of Life & Attitude II-37
The Heavyweight Class: A Sumo Wrestler on the Road II-37
Standard Class II-37
Performance Class II-37
Touring II-38
Sport Touring II-38
Supersport II-38
Cruiser II-38
Custom II-39
The Non-Heavyweight Class II-39
Street Motorcycles II-39
Dirt Bikes II-39
Scooter: A Specially Designed Motorcycle II-39
Scooter - The Term Defined II-39
Facts at a Glance II-40
Differentiating Scooters From Mopeds II-41
The Difference Between Scooters and Motorcycles II-41
Scooter-The Advantage Factor II-42
Scooters - Ride Them Fast II-42
Scooters - A Historical Perspective II-42
Scope for New Concepts II-43
Mopeds: Losing their Prominence II-43
Differentiating Motorcycles, Scooters and Mopeds II-43
Two-Strokes and Four-Strokes II-44
Two-stroke Engine Vs. Four-stroke Engine II-44
Two Wheeler Category Definitions: By Style II-44
Electrifying Your Ride on Two-Wheels II-45

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-46
Harley Davidson Launches Two Latest Motorcycles II-46
Suzuki Motors to Launch its New Scooters in the Market II-46
Polaris Introduces Indian Chief Motorcycles II-46
Hero Motocorp Unveils Hybrid Diesel 150cc Bike II-46
Mahindra to Launch New Motor Cycles II-46
Suzuki Motorcycle to Introduce Two New Motor Cycles II-46
Suzuki to Launch Gixxer Scooters in India II-46
Honda Introduces the New CTX Motorcycles II-46
Zero Motorcycles Launches Zero Police and Security Motorcycles II-46
Honda Launches its New bike ACTIVA -I II-47
Mahindra Introduces 110cc Motorcycle Centuro II-47
Kawasaki to Launch Versys 1000 and ER-6n Motorcycles in India II-47
Triumph Launches its Motorcycles in India II-47
Honda Introduces Dream Neo II-47
Yamaha to Introduce Unisex Scooter II-47
Yamaha Introduces the New edition of FZ Series Motorcycles II-47
Honda Introduces New CB Trigger Motorcycle II-47
Royal Enfield Introduces its New Bullet 500 in India II-47
Mahindra Introduces its New Scooter Rodeo RZ Std II-47
KTM to Launch Two New Duke Motorcycles in India II-48
Honda Announced the Release of the Latest LEAD125 Scooter in
Vietnam II-48
TVS Motor to Introduce Two New Bikes in Kenya II-48
Yamaha to Launch 250CC Motorcycles II-48
TVS Introduces Phoenix Bikes II-48
Dsk Motowheels Introduces Hyosung Superbike II-48
Mahindra Introduces Duro Dz Scooter II-48
Triumph Launches Seven Models of Motorcycles in India II-48
Dinli Launches its 800cc Automatic Motorcycle in Taiwan II-48

6. RECENT INDUSTRY ACTIVITY II-49
HMCL to Take Over 49.2% Shares in Erik Buell II-49
Caterham Introduces Caterham Bikes II-49
BMW Enters into Agreement with TVS to Produce Premium Motorcycles II-49
RoadLoK Teams Up with KTM to Develop Locking System for the
New KTM Duke 390 Motorcycle II-49
Honda to Establish a New Facility in Gujarat II-49
Mahindra Two Wheelers Commences Its Business in Latin American
Market II-49
Honda Commences Motorcycle Factory in Kenya II-49
TVS to Enter into an Agreement with BMW Motorrad II-50
Investindustrial Divests Ducati Motor Holding to Audi II-50
Honda to Enter into Joint Venture with Bangladesh Steel &
Engineering II-50
Polaris forms Joint Venture with Eicher Motors Limited II-50

7. FOCUS ON SELECT GLOBAL PLAYERS II-51
Bajaj Auto Limited (India) II-51
BMW Group (Germany) II-51
China Jialing Industrial Co. Ltd. (China) II-51
Ducati Motor Holding SpA (Italy) II-51
Harley-Davidson, Inc. (US) II-52
Hero MotoCorp Limited (India) II-52
Honda Motor Co., Ltd (Japan) II-53
Honda Italia Industriale S.p.A. (Italy) II-53
Honda Motorcycle & Scooter India (Private) Ltd. (India) II-53
Kawasaki Heavy Industries Ltd. (Japan) II-54
Kolao Holdings (Laos) II-54
S&T Motors Co. Ltd. (South Korea) II-54
Lifan Industry (Group) Company (China) II-54
Piaggio & C. SpA (Italy) II-55
Suzuki Motor Corporation (Japan) II-55
Triumph Motorcycle Limited (UK) II-55
Yamaha Motor Co., Ltd. (Japan) II-56
MBK Industrie SA (France) II-56
Yamaha Motor India Private Limited (India) II-56

8. GLOBAL MARKET PERSPECTIVE II-57
Table 12: World Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-57

Table 13: World Historic Review for Motorcycles, Scooters and
Mopeds by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) II-58

Table 14: World 15-Year Perspective for Motorcycles, Scooters
and Mopeds by Geographic Region - Percentage Breakdown of Unit
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2006, 2014 and
2020 (includes corresponding Graph/Chart) II-59

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Market Growth Tempers in 2013 III-1
US Market Projects Positive Outlook for Growth in 2014 & Beyond III-1
Motorcycles Market - A Review III-2
Motorcycle Manufacturers Seek New Growth Amid Rising Demand III-2
Table 15: US Motorcycles Market (2013): Percentage Share
Breakdown of New Motorcycle Sales by Category (includes
corresponding Graph/Chart) III-3

Table 16: Leading Players in the US Motorcycles Market
(2013): Percentage Market Share Breakdown for
Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and
Others (includes corresponding Graph/Chart) III-3

Table 17: Leading Players in the US Motorcycle (651 +cc)
Market (2013): Percentage Share Breakdown of Volume Sales
for Harley-Davidson, Honda, Kawasaki, Suzuki, Yamaha and
Others (includes corresponding Graph/Chart) III-3
Heavyweight Motorcycles Dominate the Market III-4
Table 18: US Powered Two Wheelers Market (2013):
Percentage Share Breakdown of Vehicle Production by Engine
Displacement (includes corresponding Graph/Chart) III-4
Mini Motorcycles Making an Impact III-4
Design Modifications Boost the Motorbike Industry III-4
Manufacturers Target Baby Boomers III-4
Cruisers Cruise Ahead III-5
Table 19: US Cruiser Bike Market (2013): Percentage Market
Share Breakdown by Race of Consumer (includes
corresponding Graph/Chart) III-5

Table 20: Leading Players in the US Cruiser Motorcycle
Market (2013): Percentage Share Breakdown of Volume Sales
for Harley-Davidson, Honda, Yamaha and Others (includes
corresponding Graph/Chart) III-6
Generation Y Powers Dirtbike & Sport Bike Sales III-6
Table 21: Leading Players in the US Dirtbike Market
(2013): Percentage Share Breakdown of Volume Sales for
Honda, Kawasaki, Yamaha and Others (includes corresponding
Graph/Chart) III-6

Table 22: US Sports Bike Market (2013): Percentage Market
Share Breakdown by Consumer Race (includes corresponding
Graph/Chart) III-6

Table 23: Leading Players in the US Sportsbike Market
(2013): Percentage Share Breakdown of Volume Sales for
Honda, Kawasaki, Suzuki and Others (includes corresponding
Graph/Chart) III-7
Touring Motorcycles Maintain Popularity III-7
Table 24: Leading Players in the US Touring Motorcycle
Market (2013): Percentage Share Breakdown of Volume Sales
for Harley-Davidson, Honda, Kawasaki and Others (includes
corresponding Graph/Chart) III-7
Women Bikers on the Move III-7
Scooters Market - A Snapshot III-8
Honda Dominates the US Scooter Market III-8
Growing Preference for Chinese Scooters in the US III-8
Growth Dampeners III-8
Consumer Profile: A Retrospective Review III-8
Table 25: Demographics of Motorcycle Customers in the US
(includes corresponding Graph/Chart) III-9
Focus on Major Players III-10
Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW III-10
Harley Davidson Inc. - A Review III-10
SWOT Analysis III-10
Business Strategies III-11
Focus on Core Strengths III-11
Product Launches III-11
Strategic Corporate Development III-12
Key Players III-12
B.Market Analytics III-13
Table 26: US Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Scooters Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-13

Table 27: US Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles and Scooters Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-14

Table 28: US 15-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles and Scooters Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) III-15

2. CANADA III-16
A.Market Analysis III-16
Outlook III-16
Heavy Weight Motorbikes: Experiencing Increasing Demand III-16
Key Statistical Data: III-16
Table 29: Canadian Street Motorcycles Market (2013):
Percentage Share Breakdown of Sales by Engine Capacity
(includes corresponding Graph/Chart) III-16

Table 30: Canadian Powered Two Wheelers Market (2013):
Percentage Share Breakdown of Vehicle Production by Engine
Displacement (includes corresponding Graph/Chart) III-17
B.Market Analytics III-17
Table 31: Canadian Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-17

Table 32: Canadian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles, Scooters and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-18

Table 33: Canadian 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-19

3. JAPAN III-20
A.Market Analysis III-20
Outlook III-20
Market Overview III-20
Japanese Manufacturers Still Remain Highly Competent III-20
Japan Needs to Be on Guard as Indian Companies Proffer
Competition III-20
Deregulations Drive Market Growth III-21
Decline in Bike Production III-21
Competitive Analysis III-21
Table 34: Leading Players in the Japanese Motorcycles
Market (2013): Percentage Share Breakdown of Volume
Production for Honda, Yamaha, Suzuki, Kawasaki and Others
(includes corresponding Graph/Chart) III-21

Table 35: Leading Players in the Japanese Motorcycle Market
(2013): Percentage Share Breakdown of Volume Sales for
Honda, Kawasaki, Suzuki, Yamaha and Others (includes
corresponding Graph/Chart) III-22
Big Four in the Japanese Two-wheeler Market - A Strategic
Comparison III-22
Key Players III-23
B.Market Analytics III-25
Table 36: Japanese Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc); and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) III-25

Table 37: Japanese Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles (51cc-125cc,
126cc-250cc and Above 251cc); and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-26

Table 38: Japanese 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles (51cc-125cc,
126cc-250cc and Above 251cc); and Mopeds Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) III-27

4. EUROPE III-28
A.Market Analysis III-28
Outlook III-28
Market Overview III-28
Growing Traffic Congestion to Drive Two-Wheeler Demand III-28
European Two-Wheeler Markets - Similar, Yet Different III-29
Table 39: European Powered Two Wheelers Market (2013):
Percentage Share Breakdown of Vehicle Production by Engine
Displacement (includes corresponding Graph/Chart) III-30
Motorcycles Market III-30
Table 40: Leading Players in the European Motorcycle (651
+cc) Market (2013): Percentage Share Breakdown of Volume
Sales for BMW, Harley-Davidson, Honda, Kawasaki, Suzuki,
Yamaha and Others (includes corresponding Graph/Chart) III-30
Return of Lapsed Bike Riders Drives Demand III-30
European Two-Wheeler Market: Historical Evolution III-31
Late 1990's- A Brief Background III-31
B.Market Analytics III-32
Table 41: European Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Geographic Region -
France, Germany, Italy, UK, Spain, Russia, Belgium and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) III-32

Table 42: European Historic Review for Motorcycles, Scooters
and Mopeds by Geographic Region - France, Germany, Italy,
UK, Spain, Russia, Belgium and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-33

Table 43: European 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Geographic Region - Percentage
Breakdown of Unit Sales for France, Germany, Italy, UK,
Spain, Russia, Belgium and Rest of Europe Markets for Years
2006, 2014 and 2020 (includes corresponding Graph/Chart) III-34

4a. FRANCE III-35
A.Market Analysis III-35
Outlook III-35
Market Overview III-35
Table 44: Leading Players in the French Motorcycle &
Scooter Market (2013): Percentage Market Share Breakdown
for BMW, Honda, Kawasaki, Suzuki, Yamaha and Others
(includes corresponding Graph/Chart) III-35

Table 45: Leading Players in the French Motorcycle (125 cc)
Market (2013): Percentage Market Share Breakdown for Honda,
Peugeot, Piaggio, Sym, Yamaha and Others (includes
corresponding Graph/Chart) III-36
Key Players III-36
B.Market Analytics III-37
Table 46: French Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-37

Table 47: French Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles and Mopeds
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-38

Table 48: French 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles and Mopeds Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-39

4b. GERMANY III-40
A.Market Analysis III-40
Outlook III-40
High-Powered Motorcycles Enjoy Cult Status III-40
Motorcycles Become Popular Among Different Social Classes III-40
Table 49: Leading Players in the German Motorcycle &
Scooter Market (2013): Percentage Market Share Breakdown
for BMW, Harley Davidson, Honda, Kawasaki, Piaggio, Suzuki,
Yamaha and Others (includes corresponding Graph/Chart) III-40

Table 50: Leading Players in the German Motorcycle Market
(2013): Percentage Market Share Breakdown for BMW,
Harley-Davidson, Honda, Piaggio, Yamaha and Others
(includes corresponding Graph/Chart) III-41
Strategic Corporate Development III-41
BMW Group - A Key German Player III-41
B.Market Analytics III-42
Table 51: German Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-42

Table 52: German Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles and Mopeds
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-43

Table 53: German 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles and Mopeds Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-44

4c. ITALY III-45
A.Market Analysis III-45
Outlook III-45
Market Overview III-45
e-bikes Market Continues to Expand III-45
Competitive Analysis III-46
Table 54: Leading Players in the Italian Motorcycle &
Scooter Market (2013): Percentage Market Share Breakdown
for BMW, Honda, Kymco, Piaggio and Others (includes
corresponding Graph/Chart) III-46
Strategic Corporate Developments III-46
Key Players III-46
B.Market Analytics III-48
Table 55: Italian Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-48

Table 56: Italian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles and Mopeds
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-49

Table 57: Italian 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles and Mopeds Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-50

4d. THE UNITED KINGDOM III-51
A.Market Analysis III-51
Outlook III-51
Market Overview III-51
Market Drivers III-52
Increasing Demand for Two-Wheeler Transport III-52
Favorable Demographics III-52
Two-Wheelers Replacing Cars III-52
End of Season Discounts III-52
Promotional Tactics in Two-Wheeler Market III-52
Triumph Motorcycle Limited - A Key UK Player III-53
B.Market Analytics III-53
Table 58: UK Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-53

Table 59: UK Historic Review for Motorcycles, Scooters and
Mopeds by Product Segment - Motorcycles and Mopeds Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-54

Table 60: UK 15-Year Perspective for Motorcycles, Scooters
and Mopeds by Product Segment - Percentage Breakdown of Unit
Sales for Motorcycles and Mopeds Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) III-55

4e. SPAIN III-56
A.Market Analysis III-56
Outlook III-56
Market Overview III-56
B.Market Analytics III-56
Table 61: Spanish Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-56

Table 62: Spanish Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles and Mopeds
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-57

Table 63: Spanish 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles and Mopeds Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-58

4f. RUSSIA III-59
A.Market Analysis III-59
Outlook III-59
Market Overview III-59
B.Market Analytics III-60
Table 64: Russian Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds Market Analyzed with Annual
Sales Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) III-60

Table 65: Russian Historic Review for Motorcycles, Scooters
and Mopeds Market Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-60

4g. BELGIUM III-61
A.Market Analysis III-61
Outlook III-61
B.Market Analytics III-61
Table 66: Belgiam Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Mopeds Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-61

Table 67: Belgiam Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles and Mopeds
Markets Independently Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-62

Table 68: Belgiam 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles and Mopeds Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-63

4h. REST OF EUROPE III-64
A.Market Analysis III-64
Outlook III-64
Overview of Select Regional Markets III-64
Austria III-64
The Netherlands III-64
Dutch Market Overview III-64
Slow Acceptance of New Trends III-64
Switzerland III-65
Czech Republic III-65
KTM-Sportmotorcycle AG - A Major Austria-based Company III-65
B.Market Analytics III-66
Table 69: Rest of Europe Recent Past, Current & Future
Analysis for Motorcycles, Scooters and Mopeds by Product
Segment - Motorcycles and Mopeds Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-66

Table 70: Rest of Europe Historic Review for Motorcycles,
Scooters and Mopeds by Product Segment - Motorcycles and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-67

Table 71: Rest of Europe 15-Year Perspective for
Motorcycles, Scooters and Mopeds by Product Segment -
Percentage Breakdown of Unit Sales for Motorcycles and
Mopeds Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-68

5. ASIA-PACIFIC III-69
A.Market Analysis III-69
Outlook III-69
Market Overview III-69
Asia-Pacific Region Continues to be a Major Market
Motorcycle Demand III-70
Production Scenario III-70
Table 72: Asia-Pacific Powered Two Wheelers Market (2013):
Percentage Share Breakdown of Vehicle Production by Engine
Displacement (includes corresponding Graph/Chart) III-70
Environmental Trends III-70
B.Market Analytics III-71
Table 73: Asia-Pacific Recent Past, Current & Future
Analysis for Motorcycles, Scooters and Mopeds by Geographic
Region - China, India, Indonesia, Taiwan, Vietnam and Rest
of Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) III-71

Table 74: Asia-Pacific Historic Review for Motorcycles,
Scooters and Mopeds by Geographic Region - China, India,
Indonesia, Taiwan, Vietnam and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2012 (includes corresponding
Graph/Chart) III-72

Table 75: Asia-Pacific 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Geographic Region - Percentage
Breakdown of Unit Sales for China, India, Indonesia, Taiwan,
Vietnam and Rest of Asia-Pacific Markets for Years 2006,
2014 and 2020 (includes corresponding Graph/Chart) III-73

5a. CHINA III-74
A.Market Analysis III-74
Outlook III-74
Market Overview III-74
Despite Slowdown - China Continues to Remain A Major Volume
Contributor III-75
Competitive Scenario in Chinese Two-Wheeler Industry III-75
Consolidation to Remain Main Issue III-75
Motorcycles - An Important Means of Transportation III-76
Electric Motorcycles Zooming in Popularity III-76
E-Bike Price Levels Make a Difference III-76
Strict Pollution Norms Drive Four-Stroke Dominance III-76
Regulatory Policies Encourage Exports III-76
Trends in Retail Market III-77
Domestic Players Encounter Stiff Competition III-77
Chinese Manufacturers Gain Foothold in the Global Market
Over the Years III-77
Exports too Register Decline in Recent Times III-77
China to Focus on Increasing Export for Value Added Motorbikes III-78
Chinese Overseas Two-Wheeler Sector - Exports or Dumping? III-78
Price Undercutting - An Insight into Cost Structure III-78
Intellectual Property Rights (IPR) - A Weak Link III-78
It Pays to Develop Indigenous Design and Technology III-79
Trade Scenario III-79
A Positive Approach III-79
Government Policy III-79
Projects Where Investment is Restricted III-80
Areas Where Foreign Investment is Restricted III-80
Outlook for Foreign Trade III-80
Key Players III-80
B.Market Analytics III-83
Table 76: Chinese Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds Market Analyzed with Annual
Sales Figures in Thousand Units for Years 2013 through 2020
(includes corresponding Graph/Chart) III-83

Table 77: Chinese Historic Review for Motorcycles, Scooters
and Mopeds Market Analyzed with Annual Sales Figures in
Thousand Units for Years 2006 through 2012 (includes
corresponding Graph/Chart) III-83

5b. INDIA III-84
A.Market Analysis III-84
Outlook III-84
Overview III-84
Indian Two-Wheeler Industry - An Introduction III-84
A Bird's Eye view III-84
Market Characteristics III-85
Table 78: Indian Automobile Market (2013): Percentage
Share Breakdown of Vehicle Population by Product Group
(includes corresponding Graph/Chart) III-85
Factors Fueling Growth III-86
Domestic Market Scenario - Intensely Competitive III-86
Companies Target Exports Market III-86
Table 79: Indian Powered Two Wheelers (50-250cc) Market
(2013): Percentage Share Breakdown of Volume Exports by
Country (includes corresponding Graph/Chart) III-87
Indian Manufacturers Focus on the Growing Indonesian Market III-87
Two-Wheeler Market - Analysis by Product Segment III-88
Motorcycles - Cruising Ahead III-88
Motorcycles Sales Strike a New Gear III-88
Table 80: Indian Motorcycles Market (2013): Percentage
Market Share Breakdown by Product Segment (includes
corresponding Graph/Chart) III-88
Market Gears in for High-Powered Two-Wheelers III-88
Premium Segment III-89
New Offerings Rev up Motorcycle Market III-89
The Future III-89
Scooters III-89
Market Size III-89
Scooters Bounce Back III-89
Plastic-bodied Gearless Scooters Accelerate Forward III-90
New-Age Scooters Rise in Popularity III-90
Market Segmentation III-91
Mopeds - A Sneak Peek III-91
Market Size III-91
Looking Back III-91
Competition III-91
Table 81: Leading Players in the Indian Powered Two Wheeler
Market (2013): Percentage Share Breakdown of Volume Sales
for Bajaj, Hero, Honda/HMSI, TVS and Others (includes
corresponding Graph/Chart) III-92
Competitive Scenario in Indian Motorcycles Market III-92
Competition in Scooters Market III-92
Table 82: Leading Players in the Indian Scooters Market
(2013): Percentage Market Share Breakdown for Hero,
Honda/HMSI, Mahindra 2 Wheelers, TVS Motors and Others
(includes corresponding Graph/Chart) III-93
Shift in Consumer Attitudes Boosting Adoption of Advanced
Two-Wheeler Models III-93
Shift Towards Japanese Design Over Italian Design III-93
Niche Markets Feeling the Heat of Competition III-93
Manufacturers Focus on New Product Innovations III-94
The Indian Defense III-94
Environmental Trends III-94
New CAPEX Projects to Prop Up the Market III-95
Vehicle Emission Norms in India III-95
Product Launches III-95
Strategic Corporate Developments III-98
Key Players III-98
B.Market Analytics III-101
Table 83: Indian Recent Past, Current & Future Analysis for
Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles, Scooters and Mopeds Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2013 through 2020 (includes corresponding Graph/Chart) III-101

Table 84: Indian Historic Review for Motorcycles, Scooters
and Mopeds by Product Segment - Motorcycles, Scooters and
Mopeds Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-102

Table 85: Indian 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds
Markets for Years 2006, 2014 and 2020 (includes
corresponding Graph/Chart) III-103

5c. INDONESIA III-104
A.Market Analysis III-104
Outlook III-104
An Overview of Domestic Motorcycle Industry III-104
Motorcycles - A Lucrative Segment III-105
Hike in Fuel Prices Affects Production III-105
Country to Witness Rise in Production Capacity III-105
Demand for Automated Scooters Continue to Soar III-105
Chinese Players Face Slump in Sales in the Indonesian Market III-106
Indonesian Motorbike Market Dominated by Japanese Players III-106
Competitive Landscape III-106
Table 86: Leading Players in the Indonesian Motorcycles
Market (2013): Percentage Share Breakdown of Volume Sales
for Honda, Suzuki, Yamaha and Others (includes
corresponding Graph/Chart) III-107
B.Market Analytics III-107
Table 87: Indonesian Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds by Product Segment -
Motorcycles and Scooters Markets Independently Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-107

Table 88: Indonesian Historic Review for Motorcycles,
Scooters and Mopeds by Product Segment - Motorcycles and
Scooters Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-108

Table 89: Indonesian 15-Year Perspective for Motorcycles,
Scooters and Mopeds by Product Segment - Percentage
Breakdown of Unit Sales for Motorcycles and Scooters Markets
for Years 2006, 2014 and 2020 (includes corresponding
Graph/Chart) III-109

5d. TAIWAN III-110
A.Market Analysis III-110
Outlook III-110
Overview of Taiwanese Two-Wheeler Industry III-110
Product Launch III-110
Key Players III-110
B.Market Analytics III-112
Table 90: Taiwanese Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds Market Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-112

Table 91: Taiwanese Historic Review for Motorcycles,
Scooters and Mopeds Market Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-113

5e. VIETNAM III-114
A.Market Analysis III-114
Outlook III-114
Market Overview III-114
Table 92: Leading Players in the Vietnamese Motorcycles
Market (2013): Percentage Share Breakdown of Volume Sales
for Honda, Yamaha and Others (includes corresponding
Graph/Chart) III-114
Motorcycles Market Sees a Slowdown III-115
Manufacturers to Focus on New Strategies to Remain Profitable III-115
Role of Government in Vietnamese Motorcycle Market III-115
Product Launch III-115
B.Market Analytics III-116
Table 93: Vietnamese Recent Past, Current & Future Analysis
for Motorcycles, Scooters and Mopeds Market Analyzed with
Annual Sales Figures in Thousand Units for Years 2013
through 2020 (includes corresponding Graph/Chart) III-116

Table 94: Vietnamese Historic Review for Motorcycles,
Scooters and Mopeds Market Analyzed with Annual Sales
Figures in Thousand Units for Years 2006 through 2012
(includes corresponding Graph/Chart) III-116

5f. REST OF ASIA-PACIFIC III-117
A.Market Analysis III-117
Outlook III-117
Overview of Select Regional Markets III-117
Australia III-117
Market Overview III-117
Zooming Motorcycle Market III-117
Leading Motorcycle Brands III-118
Table 95: Leading Players in the Australian Motorcycle
Market (2013): Percentage Share Breakdown of Volume

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