Global Motorcycles, Scooters & Mopeds Industry

NEW YORK, Sept. 27, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global Motorcycles, Scooters & Mopeds Industry

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This report analyzes the worldwide markets for Motorcycles, Scooters & Mopeds in Thousand Units by the following product segments: Motorcycles, Scooters, and Mopeds. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. A six-year historic analysis is also provided for these markets. The report profiles 167 companies including many key and niche players such as Bajaj Auto Limited, BMW Group, China Jialing Industrial Co. Ltd., Chongqing Lifan Hongda Industry (Group) Co. Ltd., Ducati Motor Holding SpA, Harley-Davidson, Inc., Hero Honda Motors Limited, Honda Motor Co., Ltd, Honda Italia Industriale S.p.A., Honda Motorcycle & Scooter India (Private) Ltd., S&T Motors Co. Ltd., Kawasaki Heavy Industries Ltd., Piaggio, Suzuki Motor Corporation, Triumph Motorcycle Limited, Yamaha Motor, MBK Industrie SA, and Yamaha Motor India Private Limited. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

MOTORCYCLES, SCOOTERS & MOPEDS MCP-2708

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1

Study Reliability and Reporting Limitations 1

Disclaimers 2

Data Interpretation & Reporting Level 3

Quantitative Techniques & Analytics 3

Product Definition and Scope of Study 3

Review of Product Segments 4

Motorcycles 4

Scooters 4

Mopeds 4

2. OUTLOOK 5

Impact of Recession on the Global Two-wheelers Industry 5

Recession Plays Havoc with Motorcycle Manufacturers Profit

Margins 5

3. OVERVIEW 7

Worldwide Two-Wheeler Industry Profile 7

Motorcycle - A Versatile Machine 7

Leading Motorcycle Manufacturers in the World (2009) - Ranked

by Popularity 8

Top 5 Fastest Motorcycles Worldwide (2009) 8

Table 1: Global Motorcycles Market (2004-2008): Breakdown of

Annual Production in Million Units (includes corresponding

Graph/Chart) 9

4. COMPETITIVE ANALYSIS 10

Industry Marked by Intense Competition 10

Developed Nations Vs Developing Nations - Disparate Preferences 10

Developing Countries in Asia Exhibit Favorable Demographics 10

Market Leaders Cruising Ahead 11

Leading Players in the World Powered Two- Wheeler Market 11

Table 2: Leading Players in the Worldwide Powered Two-Wheeler

Market (2008) - Percentage Breakdown by Volume Sales for

Honda, Yamaha, Suzuki, Ducati and Others (includes

corresponding Graph/Chart) 11

Heavy Motorcycle Segment 12

Table 3: Leading Manufacturers of 651+cc Motorcycles in North

America (2009): Percentage Breakdown by Volume Sales for

Harley-Davidson, Honda, Suzuki, Yamaha, Kawasaki, and Others

(includes corresponding Graph/Chart) 12

Table 4: Leading Manufacturers of 651+cc Motorcycles in

Europe (2009): Percentage Breakdown by Volume Sales for BMW,

Yamaha, Suzuki, Honda, Kawasaki, Harley-Davidson, and Others

(includes corresponding Graph/Chart) 12

Market Winning Strategies - An Overview 13

Expansion of Product Range 13

Focus on Manufacturing High-Quality Products 13

Increased Marketing Efforts 13

Emphasis on Modern Store Design and Display Techniques 13

Importance of After-Sales Service 13

5. GLOBAL MAJORS - A STRATEGIC INSIGHT 14

Harley Davidson Inc. (US) 14

Harley - SWOT Analysis 14

HDI - Strategies and Problems 14

Japanese Majors - A Strategy Comparison 15

6. CURRENT & FUTURE ANALYSIS 17

Segmental Analysis 17

Motorcycles 17

Scooters 17

Mopeds 18

7. MARKET DRIVERS 19

Government Policies and Regulatory Environment 19

Price and Credit Facilities 19

Rising Income Levels and Urbanization 19

Fuel-Efficiency 19

Other Factors Driving 2-Wheeler Demand 19

Parts & Accessories: Playing a Crucial Role in the Motorcycle

Industry 20

8. MARKET ISSUES AND TRENDS 21

Shift in Asia-Pacific Demand towards Light Motorcycles 21

China Destroying Asia's Competitiveness 21

Scooters - Europe Dominates US 21

Europe and US Scooters Market - Regulations Dictate Market Demand 22

Capacity Expansions - Order of the Day 22

A Trend Towards Product Differentiation 22

Baby Boomers Contributing to Significant Demand 22

'Cycloscooters' Penetrate the European Market 23

Dealer and Consumer Incentive Programs 23

Environmental Considerations - Taking a Front Seat 23

Expansion of Brand Equity Through Selective Licensing Agreements 23

Price Competition Expected to Pick Up 23

Changing Consumer Perceptions in Developing Countries 24

Motorcycle Emission Standards in Europe 24

9. DISTRIBUTION DYNAMICS 25

Promotional Activities 25

Trade Shows 25

Dealer Programs 25

Special Fall/Winter Programs 25

Regional Promotional Activities 25

10. HISTORIC REVIEW FOR THE PERIOD 2001-2006 26

Segmental Analysis for the Period 2001-2006 26

Motorcycles 26

Scooters 26

Mopeds 26

Regional Analysis - A Historic Review 27

The Transformation 27

The Competition 27

Tilt of Balance 28

North America 28

Japan 28

Asia-Pacific 29

11. ENVIRONMENTAL CONCERNS 30

12. PRODUCT PROFILE 31

Motorcycles - A Way of Life & Attitude 31

The Heavyweight Class: A Sumo Wrestler on the Road 31

Standard Class 31

Performance Class 31

Touring 32

Sport Touring 32

Supersport 32

Cruiser 32

Custom 33

The Non-Heavyweight Class 33

Street Motorcycles 33

Dirt Bikes 33

Scooter: A Specially Designed Motorcycle 33

Scooter - The Term Defined 33

Facts at a Glance 34

Differentiating Scooters From Mopeds 35

The Difference Between Scooters and Motorcycles 35

Scooter-The Advantage Factor 36

Scooters - Ride Them Fast 36

Scooters - A Historical Perspective 36

Scope for New Concepts 37

Mopeds: Losing their Prominence 37

Differentiating Motorcycles, Scooters and Mopeds 37

Two-Strokes and Four-Strokes 38

Two-stroke Engine Vs. Four-stroke Engine 38

Two Wheeler Category Definitions: By Style 39

Electrifying Your Ride on Two-Wheels 39

13. PRODUCT INTRODUCTIONS/INNOVATIONS 40

BMW to Launch S1000RR in Road Trim 40

Harley-Davidson Launches Sportster Iron 883 40

Piaggio Launches Vespa GTS 300 Super in the US 40

M&M to Introduce Flyte and Nova 40

Honda Introduces CB Twister 40

LML Unveils Vespa Brand in India 41

TVS Launches Scooty Streak 41

Bajaj Auto Launches XCD 135 DTS-Si 41

BMW Motorrad Launches Three New K-Series Models 41

Bajaj Auto to Launch Gearless Sports Scooter 41

Honda Introduces Wave 110i 41

Honda Launches 2009 CRF450X 42

KTM to Launch ATVs in European Market 42

Suzuki Motorcycle India Launches GS150R 42

KYMCO Launches Agility R16 42

Yamaha to Launch V Star 950 and V Star 950 Tourer 42

TVS Launches Apache RTR 160 RD 42

BSA Motors Rolls Out Electric Scooters 43

Yamaha to Unveil FZ16 43

Honda to Launch CBR 1000 RR 43

Honda Launches 125-CC "CBF Stunner" 43

Royal Enfield Launches Bullet Classic 43

Royal Enfield Launches Twin Spark Engine on the Thunderbird 43

Ducati Motors Unveils Five New Superbikes in India 43

TVS Motors re-Introduces Flame with Single Spark Plug Ignition

System 44

Yamaha to Launch XJ6 Diversion and XJ6 Diversion ABS 44

Honda Launches Aviator Automatic Scooter 44

Kawasaki Launches Vulcan® 1700 Nomad, Classic and Classic LT 44

Bajaj Auto Introduces New Versions of 135cc Bike Discover DTSi 44

Toyota Motor Launches The Winglet 44

Hero Honda Launches New Version of Executive and Entry Level

Bikes 45

Bajaj Auto to Introduce 6 New Bikes 45

Yamaha Italy and Fiat Launch FZ1 45

Yamaha Motor Europe Introduces New Motorcycles and Scooters 45

KTM Launches 1190 RC8 R and 990 Supermoto T 45

Hero Honda Introduces New Versions of Existing Models 46

Varun Bajaj Group Unveils Platina 125 DTS 46

Piaggio Introduces Vespa S 46

Suzuki Launches Boulevard M90 46

Suzuki Rolls Out GSX-R1000 K9 and Gladius 650 in France 46

Kawasaki Launches Ninja® ZX™-6R 47

Honda and Moriwaki Engineering Launch MD250H 47

Honda Introduces V4 Concept Model Motorcycle 47

Hong Leong Yamaha Introduces Nouvo LC in Malaysia 47

Honda Launches CZ-i 110 and Click-i 47

Bajaj Launches XCD Autec 48

Harley-Davidson Launches Tri Glide Ultra Classic Motorcycle 48

Harley-Davidson Launches CVO Fat Bob 48

Honda Launches "Combined ABS" System 48

India Yamaha Motor Launches G5 106cc 48

Triumph Unveils Special Edition Speed Triple 49

Triumph Launches the Special Edition Triumph Tiger 49

Triumph Introduces Street Triple R 49

14. PRODUCT INTRODUCTIONS IN RECENT PAST -A PERSPECTIVE BUILDER 50

Suzuki Introduces Address 125 Scooter 50

Yamaha Rolls Out Electric Scooter with Glow- in-the-dark Feature 50

Piaggio Introduces Hybrid Scooter 50

Suzuki Launches RM250 Enduro Motorcycle 50

Aprilia Launches New Scarabeo 125/200cc 51

EVT Launches Z-20 Electric Scooter Range 51

Brammo Introduces the Enertia Electric Motorcycle 51

Yamaha Introduces YZ250F and YZ450F Racing Bikes 51

Suzuki Introduces New V-Strom 650X in the United Kingdom 52

Vento Motorcycles Launches LI-Series Performance- Oriented

Scooters 52

Buell Introduces Liquid-Cooled 1125R Sportbike 52

Aprilia Launches SportCity 250 Scooter in the US 53

Ducati Introduces World Superbike 1098 R 53

Star Motorcycles Launches 2007 V Star 1300 53

Yamaha Introduces the Latest Entry Level YFM250R Sports ATV 53

Kinetic Sanyang Launches Scooterette 54

Kymco Canada Launches a Range of the Latest ATVs, Scooters,

and Motorcycles 54

ZAP Launches the Latest ZAPINO Electric Scooter 54

Hero Honda Introduces Splendor NXG 54

Yamaha Rolls Out New Gladiator 55

Vectrix Introduces Super-Scooter 55

KTM Launches New 2008 KTM EXC Models 55

Malaguti Introduces New Phantom F12 R 55

TVS Introduces 'StaR Sport' 56

Piaggio Launches Carnaby 56

Bajaj Introduces 'Pulsar' DTS-i 56

Piaggio to Launch New Scooter Models 56

Yamaha Plans New Product Launches 57

Suzuki India Plans Hayabusa for India 57

LML Presents Vespa NV SPL and Select II 58

TVS Motor Launches 100cc-plus Scooter 58

Tank Sports Launches Second Green Bike 58

Harley-Davidson Launches XL 1200N Nightster 58

Suzuki Introduces Four New Variants of Motorcycles 59

Bajaj Launches Bajaj Kristal DTSi 59

BMW to Launch Six New Models of Motorcycles 59

Kawasaki Launches Two New Cruiser Models 59

KTM Launches Street Legal EXC Enduros and New 990 Superduke in

Canada 60

Malaguti Launches Two New Scooters - Centro and Power 60

Honda Introduces Latest S-Wing 125 Scooter 60

Kawasaki to Introduce 250TR Stylish Four Stroke Motorcycle 61

Roehr Motorcycles Launches V-Roehr 1130 Superbike 61

Kawasaki Unveils New ESTRELLA in Japan 61

Vespa Launches Advanced Vespa S 62

Hyosung Expands Product Line, Enters UK Market 62

15. RECENT INDUSTRY ACTIVITY 63

Harley-Davidson to Establish Motorcycles Presence in India 63

DAWOOD YAMAHA Changes Name to DYL 63

Suzuki Motorcycles India to Expand Capacity 63

Hero Motors and Bombardier Recreational Products Sign MoU 63

Naza and Piaggio to Ink Distribution Deal 63

Honda to Seize the Production of Geared Scooters in India 64

Piaggio and Canadian Scooter Terminate Distribution Agreement 64

TVS Motor to Launch Motorcycle in Indonesia 64

Piaggio and Moto Guzzi to Merge 64

Harley-Davidson Acquires MV Agusta 64

Performance Motorcycles Merges with Ducati Motor Holding 65

Mahindra Takes Over 2-Wheeler Business of Kinetic Engineering 65

M&M Takes Over Kinetic Motor 65 M&M Acquires Engines

Engineering S.r.l. 65

Bajaj Auto Acquires Stake in KTM 65

Suzuki Motor Acquires Remaining Stake in SMIPL 65

AIG Buys Stake in Chongqing Lifan Industry Co. Ltd 66

Hybrid Dynamics Takes Over Delaware American Motors 66

Suzuki's Indonesian Subsidiary to Change Name 66

Honda and Oriental Holdings Establish JV 66

Yamaha Signs Agreement with Mitsui 66

Suzuki Extends Agreement with Intelligent Energy 66

Yamaha Motor to Expand Capacity in India 66

TVS Motors and Mahabharat Motors Sign MOU 67

Kawasaki to Establish Motorcycle Plant in Brazil 67

Yamaha Motor to Establish New Company with Toyota Tsusho 67

Honda's New Plant in Kumamoto Factory Commences Operation 67

Suzuki Motor Cycle to Integrate R&D with Maruti Suzuki 67

16. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 68

Harley-Davidson Acquires Assets of Castalloy 68

S&T Announces Acquisition of Hyosung Motorcycles 68

BMW Motorrad to Acquire Husqvarna Motorcycles 68

Pak Suzuki Motor and Suzuki Motorcycles Pakistan to Merge 69

ZAP (ZAAP) Inks Distribution Agreement with AJ Imports 69

Hero Cycles Collaborates with Ultra Motors 69

Tank Sports Enters into Agreement with Hexagon to Take Over

LowPrice 70

Cagiva Enters into an Agreement with Kinetic Engineering 70

Yamaha Motor to Start Production and Sales Facility in

Philippines 70

Yamaha Motor to Set-up Second New Motorcycle Plant in Vietnam 71

Honda to Set-up Second Motorcycle Manufacturing Facility in

Vietnam 71

TVS Motor Company Inaugurates New Factory in Karawang 71

Bajaj Auto Starts Pantnagar Plant 72

TVS Motor Company Instigates New Plant 72

Honda to Establish Second Motorcycle Manufacturing Unit 72

Buell Plans to Enter Off-Road Motorcycle Segment 72

Suzuki Motor and Maruti Commence Two-Wheeler Plant in India 73

Kawasaki to Increase Production Capacity 73

17. FOCUS ON SELECT GLOBAL PLAYERS 74

Bajaj Auto Limited (India) 74

BMW Group (Germany) 74

China Jialing Industrial Co. Ltd. (China) 74

Chongqing Lifan Hongda Industry (Group) Co. Ltd. (China) 74

Ducati Motor Holding SpA (Italy) 75

Harley-Davidson, Inc. (US) 75

Hero Honda Motors Limited (India) 75

Honda Motor Co., Ltd (Japan) 76

Honda Italia Industriale S.p.A. (Italy) 76

Honda Motorcycle & Scooter India (Private) Ltd. (India) 76

S&T Motors Co. Ltd. (South Korea) 76

Kawasaki Heavy Industries Ltd. (Japan) 77

Piaggio (Italy) 77

Suzuki Motor Corporation (Japan) 77

Triumph Motorcycle Limited (UK) 78

Yamaha Motor (Japan) 78

MBK Industrie SA (France) 78

Yamaha Motor India Private Limited (India) 78

18. GLOBAL MARKET PERSPECTIVE 79

Table 5: World Recent Past, Current and Future Analysis for

Motorcycles, Scooters and Mopeds by Geographic Region/ Country -

US, Canada, Japan, Europe, Asia-Pacific, Latin America and

Rest of World Independently Analyzed by Annual Sales in '000

Units for the Years 2007 through 2015 (includes corresponding

Graph/Chart) 79

Table 6: World Recent Past, Current and Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles, Scooters and Mopeds Independently Analyzed by

Annual Sales in '000 Units for the Years 2007 through 2015

(includes corresponding Graph/Chart) 80

Table 7: World Historic Review for Motorcycles, Scooters and

Mopeds by Geographic Region/Country - US, Canada, Japan,

Europe, Asia-Pacific, Latin America and Rest of World

Independently Analyzed by Annual Sales in '000 Units for the

Years 2001 through 2006 (includes corresponding Graph/Chart) 81

Table 8: World Historic Review for Motorcycles, Scooters and

Mopeds by Product Segment - Motorcycles, Scooters and Mopeds

Independently Analyzed by Annual Sales in '000 Units for the

Years 2001 through 2006 (includes corresponding Graph/Chart) 82

Table 9: World 11-Year Perspective for Motorcycles, Scooters

and Mopeds by Geographic Region/Country - Percentage Breakdown

of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific,

Latin America and Rest of World for the Years 2005, 2010 and

2015 (includes corresponding Graph/Chart) 83

Table 10: World 11-Year Perspective for Motorcycles, Scooters

and Mopeds by Product Segment - Percentage Breakdown of Unit

Sales for Motorcycles, Scooters and Mopeds for the Years 2005,

2010 and 2015 (includes corresponding Graph/Chart) 84

19. UNITED STATES 85

A.Market Analysis 85

Market Trends 85

Women Bikers 85

Motorcycle Manufacturers Target Baby Boomers 85

Tiny Motorcycles Making an Impact 86

Design Modifications Boost the Motorbike Industry 86

Heavyweight Motorcycles Dominate the Market 86

Honda Dominates the US Scooter Market 86

Growing Preference for Chinese Scooters in the US 86

Growth Dampeners 87

Current & Future Analysis 87

Table 11: US Two-Wheeler Market (2008): Percentage Share

Breakdown by Category - Cruiser, Sport/Super Bike,

Motocross, Sports Bike, Supermoto/Dual Sports Bike, Tourer,

Endura Racing, Naked Bike, Travel Endura and Others

(includes corresponding Graph/Chart) 87

Market Statistics 88

Motorcycles 88

Table 12: Leading Players in the US Motorcycles Market

(2009): Percentage Breakdown of Motorcycle Sales by

Company - Harley-Davidson, Honda, Yamaha, Kawasaki,

Suzuki, KTM, BMW, Triumph and Others (includes

corresponding Graph/Chart) 88

Table 13: US Motorcycles Market (2009): Percentage

Breakdown of New Motorcycle Sales by Category - Street,

Dirt, Scooter, and Dual (includes corresponding

Graph/Chart) 88

Table 14: US Motorcycles Market (2009): Percentage

Breakdown of New Motorcycle Rider by Gender - Male and

Female 89

Table 15: US Motorcycles Market (2009): Percentage

Breakdown of New Motorcycle Rider by Marital Status-

Married, Single (Never Married), Divorced, and Widowed

(includes corresponding Graph/Chart) 89

Most Preferred Motorcycle Models in the US (2009) 89

Table 16: US Motorcycles Market (2007): Percentage

Breakdown of Imports by Country - Japan, China, Italy,

Germany, and Others (includes corresponding Graph/Chart) 90

Cruisers 90

Cruising Ahead 90

Table 17: US Cruiser Bike Market (2009): Percentage

Breakdown of Sales by Consumer Race - White, Hispanic,

Black, Asian and Others (includes corresponding

Graph/Chart) 90

Table 18: Leading Players in the US Cruiser Motorcycle

Market (2009): Percentage Breakdown by Volume Sales for

Harley-Davidson, Honda, Yamaha, Suzuki, Kawasaki,

Victory and Others (includes corresponding Graph/Chart) 91

Generation Y Powers Dirtbike Sales 91

Table 19: Leading Players in the US Dirtbike Market

(2009): Percentage Breakdown by Volume Sales for Honda,

Yamaha, Kawasaki, KTM, Suzuki, Piaggio, and

Harley-Davidson (includes corresponding Graph/Chart) 91

Table 20: Leading Players in the US Sportsbike Market

(2009): Percentage Breakdown by Volume Sales for Suzuki,

Kawasaki, Honda, Buell, Ducati, Triumph, BMW, KTM,

Piaggio Group and Others (includes corresponding

Graph/Chart) 92

Table 21: US Sports Bike Market (2008): Percentage

Breakdown of Sales by Consumer Race - White, Black,

Hispanic, Asian and Others (includes corresponding

Graph/Chart) 92

Competitive Scenario 92

Foreign Threat: The Big Four - Honda, Kawasaki, Yamaha and BMW 92

Harley Davidson Inc. - A Review 93

SWOT Analysis 93

Business Strategies 93

Focus on Core Strengths 94

A Historic Review 94

Market Demographics 94

Consumer Profile 94

Demographics of Motorcycle Customers in the US 95

Touring Motorcycles 95

Table 22: Leading Players in the US Touring Motorcycle

Market (2009): Percentage Breakdown by Volume Sales for

Harley-Davidson, Honda, Kawasaki, BMW, Suzuki, and Others

(includes corresponding Graph/Chart) 96

Trade Statistics in the Past 96

Exports in 2005 & 2006 96

Table 23: US Exports of Mopeds and Motorcycles (2005 &

2006): Percentage Share Breakdown by Country - Australia,

Belgium, Brazil, Canada, Germany, Japan, Mexico,

Netherlands, South Africa, Spain, Sweden, UK, and Others

(includes corresponding Graph/Chart) 96

Exports in 2004 97

Table 24: Top 10 US Export Destinations for Motorcycles

(Including Mopeds) and Cycles less than 50cc in 2004

(Volume in Units, Value in '000 Dollars) (includes

corresponding Graph/Chart) 97

Table 25: Top 10 US Export Destinations for Motorcycles

(Including Mopeds) and Cycles Exceeding 50 cc Not

Exceeding 250 cc in 2004 (Volume in Units, Value in '000

Dollars) (includes corresponding Graph/Chart) 97

Table 26: Top 10 US Export Destinations for Motorcycles

(Including Mopeds) and Cycles Exceeding 250 cc Not

Exceeding 500 cc in 2004 (Volume in Units, Value in '000

Dollars) (includes corresponding Graph/Chart) 98

Imports in 2005 & 2006 99

Table 27: US Imports of Mopeds and Motorcycles (2005 &

2006): Percentage Share Breakdown by Country - Austria,

Brazil, China, Germany, Italy, Japan, Spain, Taiwan,

Thailand, UK, and Others (includes corresponding

Graph/Chart) 99

Imports in 2004 99

Table 28: Top 10 US Import Sources for Motorcycles

(Including Mopeds) and Cycles less than 50cc in 2004

(Volume in Units, Value in '000 Dollars) 100

Table 29: Top 10 US Import Sources for Motorcycles

Exceeding 190 cc But Not Exceeding 250 cc in 2004 (Volume

in Units, Value in '000 Dollars) (includes corresponding

Graph/Chart) 100

Table 30: Leading US Import Sources for Motorcycles

Exceeding 250 cc But Not Exceeding 290 cc in 2004 (Volume

in Units, Value in '000 Dollars) (includes corresponding

Graph/Chart) 101

Table 31: Leading US Import Sources for Motorcycles

Exceeding 800 cc But Not Exceeding 970 cc in 2004 (Volume

in Units, Value in '000 Dollars) (includes corresponding

Graph/Chart) 101

Key US Players 102

Polaris Industries Inc. 102

B.Market Analytics 102

Table 32: US Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc) and

Scooters Independently Analyzed by Annual Sales in Thousand

Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 102

Table 33: US Historic Review for Motorcycles, Scooters and

Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc); and Scooters Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2001 through 2006 (includes corresponding

Graph/Chart) 103

Table 34: US 11-Year Perspective for Motorcycles, Scooters

and Mopeds by Product Segment - Percentage Breakdown of Unit

Sales for Motorcycles (Below 250cc, 250cc-500cc and Above

500cc); and Scooters Markets for Years 2005, 2010 and 2015

(includes corresponding Graph/Chart) 104

20. CANADA 105

A.Market Analysis 105

Current and Future Analysis 105

Market Trends 105

Heavy Weight Motorbikes: Experiencing Increasing Demand 105

Demographics Having an Impact on the Industry 105

Table 35: Canadian Market for Street Motorcycles (2008):

Percentage Share Breakdown by Engine Capacity - Below

250cc, 251-600cc, 601-750cc, 751-950cc, 951cc & Above

(includes corresponding Graph/Chart) 105

Table 36: Canadian Market for Offroad Bikes (2008):

Percentage Share Breakdown by Engine Capacity - 125cc &

Less, 126-250cc, 251cc & Above (includes corresponding

Graph/Chart) 106

Table 37: Canadian Market for Motorcycles (2006):

Percentage Share Breakdown of Retail Motorcycle Sales by

Select Province - Alberta, British Columbia, Manitoba, New

Brunswick, Newfoundland & Labr., Nova Scotia, Ontario,

Prince Edward Island, Quebec, Saskatchewan, and Others

(includes corresponding Graph/Chart) 106

Table 38: Canadian Market for Motorcycles (2008):

Percentage Share Breakdown of Retail Motorcycle Sales by

Season - Mar - May, Jun - Aug, Sep - Nov, and Dec - Feb

(includes corresponding Graph/Chart) 106

Imports/Exports 107

Table 39: Canadian Imports of Mopeds and Motorcycles (2005 &

2006): Percentage Share Breakdown by Country - Austria,

Brazil, China, Germany, Italy, Japan, Taiwan, Thailand, UK,

US, and Others (includes corresponding Graph/Chart) 107

Table 40: Canadian Exports of Mopeds and Motorcycles (2005 &

2006): Percentage Share Breakdown by Country - Czech

Republic, France, Germany, Japan, Norway, Poland, Russia,

South Africa, Spain, UK, US, and Others (includes

corresponding Graph/Chart) 108

B.Market Analytics 109

Table 41: Canadian Recent Past, Current & Future Analysis

for Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),

Scooters and Mopeds Independently Analyzed by Annual Sales

in Thousand Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 109

Table 42: Canadian Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc), Scooters and Mopeds

Independently Analyzed by Annual Sales in Thousand Units for

the Years 2001 through 2006 (includes corresponding

Graph/Chart) 110

Table 43: Canadian 11-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds

for the Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 111

21. JAPAN 112

A.Market Analysis 112

Market Overview 112

Deregulations Drive Market Growth 112

Decline in Bike Production 112

Current & Future Analysis 113

Japan Still Leads the Race in the Motorbike Segment 113

Japan Needs to Be on Guard as Indian Companies Proffer

Competition 113

Competitive Analysis 114

Table 44: Leading Players in Japanese Motorcycle Market

(2009): Percentage Breakdown by Volume Sales for Yamaha,

Suzuki, Honda, Kawasaki, and Others (includes corresponding

Graph/Chart) 114

Big Four in the Japanese Two-wheeler Market - A Strategic

Comparison 114

Production Scenario 115

Table 45: Japanese Motorcycles Market (2009): Breakdown of

Volume Production in Thousand Units by Engine Capacity -

50cc & Below, 51cc-125cc, 126cc-250cc, and Above 250cc

(includes corresponding Graph/Chart) 115

Table 46: Japanese Motorcycles Market (2009): Breakdown of

Volume Production in Thousand Units by Company - Honda,

Suzuki, Yamaha, Kawasaki, and Others (includes

corresponding Graph/Chart) 116

Table 47: Japanese Powered Two Wheeler Production by Engine

Capacity (2001-2004) - 50cc& Less, 51-125cc, 126-250cc and

above 251cc (In '000 Units) (includes corresponding

Graph/Chart) 116

Table 48: Japanese Powered Two Wheeler Production by Engine

Capacity (2001-2004) - 50cc & Less, 51-125 cc, 126-250cc

and above 251cc (In%) (includes corresponding Graph/Chart) 117

Trade Statistics 117

Japanese Powered Two-Wheeler Exports 117

Table 49: Japanese Exports of Motorcycles (including

Scooters) for 2007 & 2008: Percentage Share Breakdown by

Engine Capacity - 50cc & Less, 51-125cc, 126-250cc, and

Over 250cc (includes corresponding Graph/Chart) 118

Table 50: Japanese Exports of Motorcycles (2006):

Percentage Share Breakdown by Region - Asia, Africa,

Central America, Europe, Middle East, North America,

Oceana, and South America (includes corresponding

Graph/Chart) 118

Table 51: Japanese Exports of Powered Two-Wheelers by

Engine Capacity (2001-2004) - 50cc & Less, 51-125 cc,

126-250cc and above 251cc (In '000 Units) (includes

corresponding Graph/Chart) 119

Import Statistics 119

Table 52: Japanese Imports of Motorcycles (including

Scooters) for 2008: Percentage Share Breakdown by Engine

Capacity - 50cc & Less, 51-250cc, 251-500cc, 501-800cc,

and Over 800cc (includes corresponding Graph/Chart) 119

Key Japanese Players 119

B.Market Analytics 120

Table 53: Japanese Recent Past, Current & Future Analysis

for Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (51cc-125cc, 126cc-250cc and Above 251cc) and

Mopeds Independently Analyzed by Annual Sales in Thousand

Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 120

Table 54: Japanese Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles (51cc-125cc,

126cc-250cc and Above 251cc) and Mopeds Independently

Analyzed by Annual Sales in Thousand Units for the Years

2001 through 2006 (includes corresponding Graph/Chart) 121

Table 55: Japanese 11-Year Perspective for Motorcycles

(51cc-125cc, 126cc-250cc and Above 251cc) , Scooters and

Mopeds by Product Segment - Percentage Breakdown of Unit

Sales for Motorcycles and Mopeds for the Years 2005, 2010

and 2015 (includes corresponding Graph/Chart) 122

22. EUROPE 123

A.Market Analysis 123

Table 56: Two-Wheeler Market in European Union (2008):

Percentage Share Breakdown by Category - Naked Bikes,

Sports/Super Bike, Cruiser, Supermoto/Dualsport, Travel

Endura, Sports Bike, Tourer, Streetfighter, Motocross,

Endura Racing and Others (includes corresponding

Graph/Chart) 123

Current and Future Analysis 124

Traffic Congestion to Drive Two-Wheeler Demand 124

European Two-Wheeler Markets - Similar, Yet Different 125

Historic Review and Competitive Analysis 126

Table 57: Volume of Motorcycles Registered by Type During

January - May, 2006 (includes corresponding Graph/Chart) 126

Table 58: Leading Players in the European Motorcycle Market

(2005) - Percentage Breakdown by Sales Volume for Honda,

Yamaha, Suzuki, BMW, Piaggio Group, Harley Davidson, KTM,

Ducati, and Others (includes corresponding Graph/Chart) 126

Table 59: Leading Players in the European Motorcycle Market

(2004) - Percentage Breakdown by Sales Volume for Honda,

Yamaha, Suzuki, BMW, Kawasaki, and Others (includes

corresponding Graph/Chart) 127

Table 60: Leading Players in the European Scooter Market

(2005) - Percentage Breakdown by Sales Volume for Piaggio

Group, Yamaha, Honda, Peugeot, Kymco, Suzuki, and Others

(includes corresponding Graph/Chart) 127

European Two-Wheeler Market: Historical Evolution 127

Late 1990's- A Brief Background 128

A Reversal of Trend 128

B.Market Analytics 129

Table 61: European Recent Past, Current & Future Analysis

for Motorcycles, Scooters and Mopeds by Geographic Region -

France, Germany, Italy, UK, Spain, Belgium and Rest of

Europe Independently Analyzed by Annual Sales in Thousand

Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 129

Table 62: European Recent Past, Current & Future Analysis

for Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles, Scooters and Mopeds Independently Analyzed by

Annual Sales in Thousand Units for the Years 2007 through

2015 (includes corresponding Graph/Chart) 130

Table 63: European Historic Review for Motorcycles, Scooters

and Mopeds by Geographic Region - France, Germany, Italy,

UK, Spain, Belgium & Rest of Europe Independently Analyzed

by Annual Sales in Thousand Units for the Years 2001 through

2006 (includes corresponding Graph/Chart) 131

Table 64: European Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles, Scooters and

Mopeds Independently Analyzed by Annual Sales in Thousand

Units for the Years 2001 through 2006 (includes

corresponding Graph/Chart) 132

Table 65: European 11-Year Perspective for Motorcycles,

Scooters and Mopeds by Geographic Region - Percentage

Breakdown of Unit Sales for France, Germany, Italy, UK,

Spain, Belgium and Rest of Europe for the Years 2005, 2010

and 2015 (includes corresponding Graph/Chart) 133

Table 66: European 11-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles, Scooters and Mopeds

for the Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 134

22a. FRANCE 135

A.Market Analysis 135

Market Overview 135

Current and Future Analysis - The Charge of the Motorcycle

Brigade 135

Table 67: Sales of Motorcycles by Cubic Centimeter (CC),

2007: Percentage Breakdown by Range for 80-124 CC, 125-499

CC, 500-749 CC, 750-999 CC and 1000 CC and above (includes

corresponding Graph/Chart) 135

Historic Review 136

Table 68: Motorcycles Market in France (2005): Percentage

Breakdown of Unit Sales for Yamaha, Honda, Suzuki,

Kawasaki, Piaggio and Others (includes corresponding

Graph/Chart) 136

Table 69: Motorcycle and Moped Production in France:

1995-2003 (In Thousand Units) (includes corresponding

Graph/Chart) 136

Key French Players 137

Peugeot Motocycles S.A. 137

B.Market Analytics 137

Table 70: French Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),

Scooters and Mopeds Independently Analyzed by Annual Sales

in Thousand Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 137

Table 71: French Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc), Scooters and Mopeds

Independently Analyzed by Annual Sales in Thousand Units for

the Years 2001 through 2006 (includes corresponding

Graph/Chart) 138

Table 72: French 11-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles(Below 250cc,

250cc-500cc and Above 500cc), Scooters and Mopeds for the

Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 139

22b. GERMANY 140

A.Market Analysis 140

Current and Future Analysis 140

High-Powered Motorcycles Enjoy Cult Status 140

Motorcycles Become Popular Among Different Social Classes 140

Table 73: German Market for Motorcycles (>50cc) for 2008:

Percentage Share Breakdown by Product Category - Chopper,

Classic, Enduro, Sport Bike, Super Sportster, Touring

Bike/Luxury Tourer, and Others (includes corresponding

Graph/Chart) 141

Table 74: Leading Players in German Motorcycles Market

(2009): Percentage Breakdown by Volume Sales for BMW,

Suzuki, Honda, Yamaha, Kawasaki, Harley-Davidson, and

Others (includes corresponding Graph/Chart) 141

A Peek into the Past Scenario 141

Key German Player 142

B.Market Analytics 142

Table 75: German Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),

Scooters and Mopeds Independently Analyzed by Annual Sales

in Thousand Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 142

Table 76: German Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc), Scooters and Mopeds

Independently Analyzed by Annual Sales in Thousand Units for

the Years 2001 through 2006 (includes corresponding

Graph/Chart) 143

Table 77: German 11-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles (Below 250cc,

250cc-500cc and Above 500cc), Scooters and Mopeds for the

Years 2005, 2010 and 2015 (includes corresponding

Graph/Chart) 144

22c. ITALY 145

A.Market Analysis 145

Current and Future Analysis 145

Table 78: Italian Motorcycles Market (2008): Percentage

Share Breakdown by Category- Naked, Sportive, Enduro,

Custom, Tourism, Supermoto, Trial, Cross and Others

(includes corresponding Graph/Chart) 145

Competitive Analysis 145

Table 79: Leading Manufacturers of Mopeds in Italy (2005) -

Percentage Breakdown by Volume Sales for Piaggio (including

Aprilia), MBK/Yamaha, Malaguti, Peugeot, Honda Italia,

Kymco, Italjet, Benelli and Others (includes corresponding

Graph/Chart) 146

Motorcycle & Moped Production in the Past 146

Table 80: Italian Production of Motorcycles and Mopeds:

2005 & 2006 (In Thousand Units) (includes corresponding

Graph/Chart) 146

Key Italian Players 147

B.Market Analytics 148

Table 81: Italian Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 125cc, 126cc-250cc, 251cc-750cc and Above

750cc), Scooters and Mopeds Independently Analyzed by Annual

Sales in Thousand Units for the Years 2007 through 2015

(includes corresponding Graph/Chart) 148

Table 82: Italian Historic Review for Motorcycles, Scooters

and Mopeds by Product Segment - Motorcycles (Below 125cc,

126cc-250cc, 251cc-750cc and Above 750cc), Scooters and

Mopeds Independently Analyzed by Annual Sales in Thousand

Units for the Years 2001 through 2006 (includes

corresponding Graph/Chart) 149

Table 83: Italian 11-Year Perspective for Motorcycles,

Scooters and Mopeds by Product Segment - Percentage

Breakdown of Unit Sales for Motorcycles (Below 125cc,

126cc-250cc, 251cc-750cc and Above 750cc), Scooters and

Mopeds for the Years 2005, 2010 and 2015 (includes

corresponding Graph/Chart) 150

22d. THE UNITED KINGDOM 151

A.Market Analysis 151

Overview 151

Table 84: UK Motorcycle Market (2008): Percentage Breakdown

of New Motorcycles Registered by Type - Supersport, Naked,

Scooter, Adventure Sport, Custom, Sport/Tour, Trail/Enduro,

and Touring (includes corresponding Graph/Chart) 151

UK Motorcycle Market (2007): Leading Motorcycle Models (New

Motorcycles Registered) by Type - Adventure Sport, Custom,

Naked, and Scooter 152

UK Motorcycle Market (2007): Leading Motorcycle Models (New

Motorcycles Registered) by Type - Sport/Tour, Supersport,

Trail/Enduro, and Touring 152

UK Motorcycle Market (2007): Leading Motorcycle Models (New

Motorcycles Registered) by Engine Capacity - 0-125 CC,

126-650CC, and 651CC+ 152

Table 85: UK Motorcycle Market, 2007: Percentage Breakdown

of New Motorcycles Registered by Type - Scooters, Sports,

Naked, Dual Sport (on/off road), Custom and Touring

(includes corresponding Graph/Chart) 153

Current and Future Analysis 153

Issues Affecting the Market 153

Increasing Demand for Two-Wheeler Transport 153

Demographics 154

Two-Wheelers Replacing Cars 154

End of Season Discounts 154

Promotional Tactics in Two-Wheeler Market 154

Leading Two-Wheeler Categories in the Past 155

Table 86: UK Market for Powered Two Wheelers in 2004 -

Leading Brands Ranked by Registrations (In Units) (includes

corresponding Graph/Chart) 155

Scooter Registrations in the UK in 2004 - Best Selling

Brands Ranked by Engine Capacity 155

Table 87: Top New Models Launched in the UK Market During

2005 (includes corresponding Graph/Chart) 156

Imports/Exports 156

Table 88: UK Imports of Motorcycles (2005): Percentage

Share Breakdown by Product Type - Motorcycles < 50cc,

Motorcycles 50cc-250cc, Motorcycles 250cc-500cc,

Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters

50cc-250cc, Saddles for Motorcycles, Mopeds & Scooters, and

Parts and Accessories (includes corresponding Graph/Chart) 156

Table 89: UK Exports of Motorcycles (2005): Percentage

Share Breakdown by Product Type - Motorcycles < 50cc,

Motorcycles 50cc-250cc, Motorcycles 250cc-500cc,

Motorcycles 500cc-800cc, Motorcycles > 800cc, Scooters

50cc-250cc, Motorcycle Side-Cars, Saddles for Motorcycles &

Mopeds, Scooters, and Parts and Accessories (includes

corresponding Graph/Chart) 157

Key UK Player 157

B.Market Analytics 158

Table 90: UK Recent Past, Current & Future Analysis for

Motorcycles, Scooters and Mopeds by Product Segment -

Motorcycles (Below 250cc, 250cc-500cc and Above 500cc),

Scooters and Mopeds Independently Analyzed by Annual Sales

in Thousand Units for the Years 2007 through 2015 (includes

corresponding Graph/Chart) 158

Table 91: UK Historic Review for Motorcycles, Scooters and

Mopeds by Product Segment - Motorcycles (Below 250cc,

250cc-500cc and Above 500cc), Scooters and Mopeds

Independently Analyzed by Annual Sales in Thousand Units for

the Years 2001 through 2006 (includes corresponding

Graph/Chart) 159

Table 92: UK 11-Year Perspective for Motorcycles, Scooters

and Mopeds by Product Segment - Percentage Breakdown of Unit

Sales for Motorcycles (Below 250cc, 250cc-500cc and Above

500cc), Scooters and Mopeds for the Years 2005, 2010 and

2015 (includes corresponding Graph/Chart) 160

22e. SPAIN 161

A.Market Analysis 161

Current and Future Analysis 161

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Motorcycle Industry: Global Motorcycles, Scooters & Mopeds Industry

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Nicolas Bombourg
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