Global Lead Acid Batteries (Automotive) Industry

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Global Lead Acid Batteries (Automotive) Industry

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This report analyzes the worldwide markets for Lead Acid Batteries (Automotive) in Thousand Units and US$ Million by the following End-Use Segments: Original Equipment Market (Motorcycles, Passenger Cars and Commercial Vehicles), and Aftermarket/Replacement Market (Motorcycles, Passenger Cars and Commercial Vehicles).The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets. The report profiles 85 companies including many key and niche players such as CSB Battery Company Ltd., East Penn Manufacturing Company, Inc., EnerSys, Exide Technologies, Tudor India Limited, Exide Industries Limited, F.I.A.M.M SpA, Akuma, Fujian Quanzhou Dahua Battery Co. Ltd., Furukawa Battery Co. Ltd., GS Yuasa Corporation, Johnson Controls, Inc., Lion Batteries (Wholesale) Pty Ltd., and Panasonic Corp. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-2Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW II-1

Rechargeable Batteries - A Review II-1

Table 1: Global Secondary/Rechargeable Battery Market (2011):

Percentage Breakdown by Battery Technology - Lead Acid

Batteries, Lithium ion Batteries and Ni-MH (Hybrid Vehicle)

(includes corresponding Graph/Chart) II-1

Lead Acid Batteries: Age-Old Suppliers of Power II-2

Lead Acid Batteries - A Dominant Battery Technology for

Automobiles II-2

Factors Influencing Lead Acid Batteries Market II-3

Trends in End-Use Market II-3

Price II-3

Seasonal Cycle II-3

Quality II-3

Service II-3

Environmental Regulations and Concern II-4

Innovation II-4

Distribution II-4

Factors Affecting Sale of Lead Acid Batteries (On 1-5 Scale) II-4

Impact of the 2007-2009 Recession on the Automotive Industry

in Retrospect II-4

Implications of the Recession on the Lead Acid Batteries Market II-5

Market Posts Recovery in 2010 II-6

Impact of the European Debt Crisis on the Domestic Automotive

Industry: A Review II-6

Outlook II-7

Developing Markets to Lend Traction in the Short to Medium

Term Period II-8

Opportunity Indicators II-8

Table 2: World Production of Passenger Cars: Breakdown of

Production Figures in '000 Units for Years 2013, 2015 &

2017 (includes corresponding Graph/Chart) II-8

Table 3: World Production of Commercial Vehicles: Breakdownof Production Figures in '000 Units for Years 2013, 2015 &2017 (includes corresponding Graph/Chart) II-9Increasing Demand for New Automobiles and Spurt in AutoProduction to Drive Market for Lead Acid Batteries in the OEMSegment II-9Automotive Aftermarket - Major Revenue Contributor II-10Aftermarket Battery Purchase Behavior II-10New Age Cars to Drive Replacement Demand II-10Noteworthy Trends, Growth Drivers & Issues II-10New Age Batteries for New Age Vehicles II-10Start-Stop Technology in Automobiles to Drive Demand for LeadAcid Batteries II-11Valve-Regulated Lead-Acid Batteries Gaining Traction inAutomotive Market II-11Maintenance-Free Batteries Growing in Demand II-11Future Technology Plays a Decisive Role II-12Electric Vehicles - A Lucrative Target Market for AutomotiveBatteries II-12Types of Electric Vehicles II-12Electric Vehicles: Revival of an Old Concept II-13Efficient Battery Technology - Key to Success of ElectricVehicle II-13Essentials of Battery for EVs II-13Batteries in the Long Run II-14Near-Term Batteries II-14Mid-Term Batteries II-14Long-Term Batteries II-14Factors Retarding Growth of Lead Acid Batteries in EV Market II-15Low Commercialization of EVs - A Serious Cause for Concern II-15Low Energy Density and Heavy Weight of Lead Acid Batteries II-15Limited Driving Range and Long Recharge Time II-15High Replacement Cost II-15Unimaginable Demand for Lead II-15Lead Pollution to Rise by Lead Acid Batteries Powered EVs II-15Lead Acid Battery - Not Giving Up Hope II-16Advanced Lead Acid Batteries II-16Chloride Tackles the Problem of Sensing when to Top up LeadAcid Batteries in EVs II-16Demand for Lead-Acid Batteries Continue to be Strong inMicro-Hybrid Segment II-17Collaborative Effort Augurs Well for Lead Acid Batteries Market II-17Western Lead-Acid Battery Manufacturers Benefit due toTemporary Slowdown in Chinese Battery Manufacturing II-17Leading Players in the Automotive Lead-Acid Batteries Market II-18Table 4: Leading Players in the Global Lead-Acid AutomotiveBatteries Market (2011): Percentage Breakdown by Volume Salesby Leading Players (includes corresponding Graph/Chart) II-18

Table 5: Leading Players in the Global Lead-Acid Automotive

Batteries Market (2011): Percentage Share Breakdown of Value

Sales by Leading Players (includes corresponding Graph/Chart) II-18

2. PRODUCT OVERVIEW II-19Batteries: A Significant Secondary Source of Energy II-19Applications of Batteries II-19Consumer Batteries II-19Automotive Batteries II-19High-Performance Rechargeable Batteries II-19Lead Acid Batteries - Definition II-19A Brief History II-20The Battery Framework II-20Kinds of Battery Architecture II-20How does a Lead Acid Battery Work? II-21AGM and GEL Technology II-21Types of Lead Acid Batteries II-21Flooded Lead Acid Batteries II-21Sealed Lead Acid Batteries II-21Applications of Sealed Lead Acid Batteries II-22Drawbacks II-22Valve Regulated Lead Acid (VRLA) Batteries II-22Drawbacks of VRLA Batteries II-22Pure-Lead Batteries II-22Categorization of Lead Acid Batteries Based on Constructionand Intended Use II-23Automotive Starting II-23Traction II-23Stationary II-23Applications of Lead Acid Batteries II-23Starting Lighting and Ignition II-23Motive Power II-23Backup Systems II-24Portable Tools and Appliances II-24Electronic and Medical Equipment II-24Military, Defense and Aerospace Equipment II-24Reasons Behind Battery Failure II-24Positive Grid Oxidation II-24Active Material Cycling Capacity Loss II-24Separator Deterioration II-25Water Loss II-25Factors Controlling Performance of Lead Acid Batteries II-25Climatic Conditions II-25Temperature: A Critical Factor II-25Maintenance of Batteries II-25Storing II-26Lead Acid Batteries in the Automotive Sector II-26Automotive Lead Acid Battery Features II-26Cold Cranking Rating of Batteries II-26Cranking Amperes II-26Reserve Capacity II-27Components of an Automotive Lead Acid Battery II-27Active Material II-27Plates II-27Grids II-27Electrolyte II-27Separators II-27Cell II-27Terminals II-27Container II-28Cover II-28Vents II-28Working of Lead Acid Battery in Gasoline Powered Vehicles II-28Types of Automotive Lead Acid Batteries II-28Cranking Batteries II-28Cycling Batteries II-28Re-Charging Automotive Lead Acid Batteries II-29Charging Varies with Battery Types II-29Trickle Charging II-29Pulse Charging II-29Jump Starting II-30Testing Lead Acid Battery Performance II-30

3. LEAD - THE PRIMARY RAW MATERIAL FOR LEAD ACID BATTERIES II-31

Batteries - Largest End-Use Market for Lead II-31

Worldwide Lead Consumption & Production II-31

Lead Exposures - A Cause For Concern II-31

SLAB Exports Poison Mexican Ecosystem II-31

Lead's Effect on Human System II-32

Survey by the Consumer Product Safety Commission II-32

Lead Toxicity in the Human Nervous System II-32

Correlation Between Lead Exposure & IQ II-32

Sources of Lead Exposure II-33

Airborne II-33

Food & Beverages II-33

Water Distribution System II-33

Lead from Soil and Dust II-33

Occupational Exposures of Lead II-33

Other Sources II-34

Encapsulation - Shield Against Lead Exposures II-34

4. REVIEW OF ALTERNATIVE BATTERY TECHNOLOGIES II-35Automotive Lead Acid Batteries Losing Market to AlternativeTechnologies II-35Rechargeable Battery Technologies II-35Nickel-Metal Hydride (NiMH) Batteries II-35Nickel-Cadmium (NiCd) Batteries II-35Nickel-Iron (Ni-Fe) Batteries II-36Lithium Batteries II-36Other Lithium Batteries II-36Sodium-Sulfur Batteries (Na-S) II-36Zinc-Air Batteries II-36Aluminum-Air Batteries II-36Aluminum-Sulphur Batteries II-36Sodium-Nickel-Chloride Batteries II-37Power Beat Battery II-37Fuel Cells: A Clean Solution for Hybrid EVs II-37Gas Power II-37Electro Mechanical Storage Devices II-38Flywheels II-38Ultracapacitors II-38Table 6: Comparative Analysis of Select Batteries II-38Atraverda's Bipolar Substrate Solution II-38Axion's e3 Supercell Technology II-39

5. PRODUCT INTRODUCTIONS AND INNOVATIONS II-40

Johnson Controls Unveils Absorbent Glass Mat Lead-Acid Battery

Line II-40

Leoch Battery Introduces XP Series Batteries II-40

PulseTech Products Launches SolarPulse SP-24-6 for Equipment

and Vehicles II-40

Cabot Introduces PBX51TM Carbon Performance Additive for

Sophisticated Lead-Acid Batteries II-41

Exide Technologies Unveils EXTREME™ Power 1000 II-41

Exide Technologies and North Star Battery Roll Out NorthStar

AGM Battery II-41

Micro Power Launches IronWorks Iron Phosphate Battery II-42

6. PRODUCT INTRODUCTION IN RECENT PAST - A PERSPECTIVE BUILDER II-43Exide Industries Introduces Eco-Friendly Batteries II-43Exide Technologies Rolls Out New Industrial Charger Series II-43Axion Power Develops Modified Lead-Acid Batteries II-43East Penn to Introduce Automotive Batteries Under Duracell Brand II-43Exide Technologies Expands Exide® NASCAR® Extreme™ Battery Series II-43Exide Technologies Introduces Exide® Extreme™ Cycler 200 II-44

7. RECENT INDUSTRY ACTIVITY II-45

Metair Acquires Stakes in Rombat II-45

Johnson Controls to Establish New Lead-acid Battery Plant II-45

Exide Industries Signs Technical Collaboration and Assistance

Agreements with East Penn Manufacturing II-45

Daihatsu Purchases M-42 Lead-acid Batteries from GS Yuasa for

Idle-stop Vehicles II-45

Yokohama Venture Inks Joint venture Agreement with Bolder

Technologies II-46

GS Yuasa Procures Contract for M-42 Lead-Acid Battery from

Suzuki Motor II-46

Johnson Controls and Pricol Collaborate for Indian Automotive

Market II-46

Johnson Controls Forms Joint Venture with MAC II-47

Johnson Controls to Establish Lead-Acid Battery Recycling Plant II-47

Johnson Controls Takes Over Saft JV II-47

Johnson Controls to Set-up a Mammoth Start-Stop Battery Plant

in Dragon Land II-48

Johnson Controls to Pump Investment in Toledo Battery Facility II-48

8. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER II-49Electrotherm India to Take Over Firefly Energy II-49Johnson Controls to Take Over Stake in Joint Venture with Delkor II-49Johnson Controls to Construct Lead-Acid Storage Battery Plantin China II-49GS Yuasa International to Increase Interest in PT TrimitraBaterai Prakasa II-50Leoch International Technology Forms Joint Venture withChengdu Shenhua Vehicle Industry II-50TRC to Acquire Patco Electronics II-50MTS, Artheon and NorthStar Establish JV II-51Polypore Inks Agreement with Exide II-51Axion Power Inks Agreement with Exide Technologies II-51Exide Technologies Inks Agreement with SRNL II-51Exide Technologies and Advanced Mobil Form Partnership II-52Exide Industries to Expand Production Capacity II-52Amara Raja to Expand Production Capacity II-52GS Yuasa Siam Commences Production II-52

9. FOCUS ON SELECT PLAYERS II-53

CSB Battery Company Ltd. (Taiwan) II-53

East Penn Manufacturing Company, Inc (US) II-53

EnerSys (US) II-53

Exide Technologies (US) II-54

Tudor India Limited (India) II-54

Exide Industries Limited (India) II-54

F.I.A.M.M SpA (Italy) II-55

Akuma (Czech Republic) II-55

Fujian Quanzhou Dahua Battery Co. Ltd. (China) II-55

Furukawa Battery Co. Ltd. (Japan) II-55

GS Yuasa Corporation (Japan) II-56

Johnson Controls, Inc. (US) II-56

Lion Batteries (Wholesale) Pty Ltd (Australia) II-56

Panasonic Corp. (Japan) II-57

10. GLOBAL MARKET PERSPECTIVE II-58A. Volume Analytics II-58Table 7: World Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2010 through2018 (includes corresponding Graph/Chart) II-58

Table 8: World Historic Review for Lead Acid Batteries

(Automotive) by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Latin America and

Rest of World Markets Independently Analyzed with Annual

Sales Figures in Thousand Units for Years 2004 through 2009

(includes corresponding Graph/Chart) II-59

Table 9: World 15-Year Perspective for Lead Acid Batteries(Automotive) by Geographic Region - Percentage Breakdown ofVolume Sales for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World Marketsfor Years 2004, 2011 & 2018 (includes correspondingGraph/Chart) II-60Lead Acid Batteries (Automotive) Market by End-Use Segment II-61Table 10: World Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) for Original EquipmentMarket by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) II-61

Table 11: World Historic Review for Lead Acid Batteries

(Automotive) for Original Equipment Market by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2004 through 2009 (includes corresponding

Graph/Chart) II-62

Table 12: World 15-Year Perspective for Lead Acid Batteries(Automotive) for Original Equipment Market by GeographicRegion - Percentage Breakdown of Volume Sales for US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets for Years 2004, 2011 &2018 (includes corresponding Graph/Chart) II-63

Table 13: World Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) for Original Equipment

Market by End-Use Segment - Motorcycles, Passenger Cars, and

Commercial Vehicles Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2010

through 2018 (includes corresponding Graph/Chart) II-64

Table 14: World Historic Review for Lead Acid Batteries(Automotive) for Original Equipment Market by End-UseSegment - Motorcycles, Passenger Cars, and CommercialVehicles Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2004 through 2009(includes corresponding Graph/Chart) II-65

Table 15: World 15-Year Perspective for Lead Acid Batteries

(Automotive) for Original Equipment Market by End-Use

Segment - Percentage Breakdown of Volume Sales for

Motorcycles, Passenger Cars, and Commercial Vehicles Markets

for Years 2004, 2011 & 2018 (includes corresponding

Graph/Chart) II-66

Table 16: World Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) in Aftermarket/ReplacementMarket by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) II-67

Table 17: World Historic Review for Lead Acid Batteries

(Automotive) in Aftermarket/Replacement Market by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Latin America and Rest of World Markets

Independently Analyzed with Annual Sales Figures in Thousand

Units for Years 2004 through 2009 (includes corresponding

Graph/Chart) II-68

Table 18: World 15-Year Perspective for Lead Acid Batteries(Automotive) in Aftermarket/Replacement Market by GeographicRegion - Percentage Breakdown of Volume Sales for US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets for Years 2004, 2011 &2018 (includes corresponding Graph/Chart) II-69

Table 19: World Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) in Aftermarket/Replacement

Market by End-Use Segment - Motorcycles, Passenger Cars, and

Commercial Vehicles Markets Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2010

through 2018 (includes corresponding Graph/Chart) II-70

Table 20: World Historic Review for Lead Acid Batteries(Automotive) in Aftermarket/ Replacement Market by End-UseSegment - Motorcycles, Passenger Cars, and CommercialVehicles Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2004 through 2009(includes corresponding Graph/Chart) II-71

Table 21: World 15-Year Perspective for Lead Acid Batteries

(Automotive) in Aftermarket/Replacement Market by End-Use

Segment - Percentage Breakdown of Volume Sales for

Motorcycles, Passenger Cars, and Commercial Vehicles Markets

for Years 2004, 2011 & 2018 (includes corresponding

Graph/Chart) II-72

B. Value Analytics II-73

Table 22: World Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) by Geographic Region - US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Rest of World Markets Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2010 through

2018 (includes corresponding Graph/Chart) II-73

Table 23: World Historic Review for Lead Acid Batteries(Automotive) by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America andRest of World Markets Independently Analyzed with AnnualSales Figures in US$ Million for Years 2004 through 2009(includes corresponding Graph/Chart) II-74

Table 24: World 15-Year Perspective for Lead Acid Batteries

(Automotive) by Geographic Region - Percentage Breakdown of

Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific

(excluding Japan), Latin America and Rest of World Markets

for Years 2004, 2011 & 2018 (includes corresponding

Graph/Chart) II-75

Lead Acid Batteries (Automotive) Market by End-Use Segment II-76

Table 25: World Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) for Original Equipment

Market by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin America and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) II-76

Table 26: World Historic Review for Lead Acid Batteries (Automotive) for Original Equipment Market by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2004 through 2009 (includes correspondingGraph/Chart) II-77

Table 27: World 15-Year Perspective for Lead Acid Batteries

(Automotive) for Original Equipment Market by Geographic

Region - Percentage Breakdown of Dollar Sales for US,

Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin

America and Rest of World Markets for Years 2004, 2011 &

2018 (includes corresponding Graph/Chart) II-78

Table 28: World Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) for Original EquipmentMarket by End-Use Segment - Motorcycles, Passenger Cars, andCommercial Vehicles Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-79

Table 29: World Historic Review for Lead Acid Batteries

(Automotive) for Original Equipment Market by End-Use

Segment - Motorcycles, Passenger Cars, and Commercial

Vehicles Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-80

Table 30: World 15-Year Perspective for Lead Acid Batteries(Automotive) for Original Equipment Market by End-UseSegment - Percentage Breakdown of Dollar Sales forMotorcycles, Passenger Cars, and Commercial Vehicles Marketsfor Years 2004, 2011 & 2018 (includes correspondingGraph/Chart) II-81

Table 31: World Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) in Aftermarket/Replacement

Market by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Latin Ameica and Rest of

World Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2010 through 2018 (includes

corresponding Graph/Chart) II-82

Table 32: World Historic Review for Lead Acid Batteries(Automotive) in Aftermarket/Replacement Market by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Sales Figures in US$Million for Years 2004 through 2009 (includes correspondingGraph/Chart) II-83

Table 33: World 15-Year Perspective for Lead Acid Batteries

(Automotive) in Aftermarket/ Replacement Market by

Geographic Region - Percentage Breakdown of Dollar Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Latin America and Rest of World Markets for Years 2004, 2011

& 2018 (includes corresponding Graph/Chart) II-84

Table 34: World Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) in Aftermarket/ReplacementMarket by End-Use Segment - Motorcycles, Passenger Cars, andCommercial Vehicles Markets Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-85

Table 35: World Historic Review for Lead Acid Batteries

(Automotive) in Aftermarket/Replacement Market by End-Use

Segment - Motorcycles, Passenger Cars, and Commercial

Vehicles Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2004 through 2009 (includes

corresponding Graph/Chart) II-86

Table 36: World 15-Year Perspective for Lead Acid Batteries(Automotive) in Aftermarket/ Replacement Market by End-UseSegment - Percentage Breakdown of Dollar Sales forMotorcycles, Passenger Cars, and Commercial Vehicles Marketsfor Years 2004, 2011 & 2018 (includes correspondingGraph/Chart) II-87III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Current and Future Analysis III-1

Volume Sales III-1

Value Sales III-1

Impact of 2007-2009 Recession in Retrospect III-1

Demand for Lead Acid Batteries Declined Amidst Slowdown and

Volatile Lead Prices III-1

Lead-Acid Batteries to Remain the Major Source of Battery

Demand in Near Future III-2

Table 37: US Battery Market (2012): Percentage Breakdown of

Demand by Battery Type - Lead-Acid, Alkaline, Rechargeable

Lithium, Other Primary, and Other Secondary (includes

corresponding Graph/Chart) III-2

Weather and Aging Vehicles Prompt Growth III-2

Environmental Concerns III-3

Safety Measures at Lead Acid Battery Plants III-3

Recycling in Pennsylvania III-3

Strategic Corporate Developments III-3

Product Launches III-4

Select Players III-5

B.Market Analytics III-7

Volume Analysis III-7

Table 38: US Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/ Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-7

Table 39: US Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-8

Table 40: US 15-Year Perspective for Lead Acid Batteries

(Automotive) by End-Use Segment - Percentage Breakdown of

Volume Sales for Original Equipment Market (Motorcycles,

Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-9

Value Analysis III-10

Table 41: US Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) III-10

Table 42: US Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2004 through2009 (includes corresponding Graph/Chart) III-11

Table 43: US 15-Year Perspective for Lead Acid Batteries

(Automotive) by End-Use Segment - Percentage Breakdown of

Dollar Sales for Original Equipment Market (Motorcycles,

Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-12

2. CANADA III-13A.Market Analysis III-13Current and Future Analysis III-13Volume Sales III-13Value Sales III-13B.Market Analytics III-14Volume Analysis III-14Table 44: Canadian Recent Past, Current & Future Analysisfor Lead Acid Batteries (Automotive) by End-Use Segment -Original Equipment Market (Motorcycles, Passenger Cars, andCommercial Vehicles); and Aftermarket/ Replacement Market(Motorcycles, Passenger Cars, and Commercial Vehicles)Independently Analyzed with Annual Sales Figures inThousand Units for Years 2010 through 2018 (includescorresponding Graph/Chart) III-14

Table 45: Canadian Historic Review for Lead Acid Batteries

(Automotive) by End-Use Segment - Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2004

through 2009 (includes corresponding Graph/Chart) III-15

Table 46: Canadian 15-Year Perspective for Lead AcidBatteries (Automotive) by End-Use Segment - PercentageBreakdown of Volume Sales for Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-16Value Analysis III-17Table 47: Canadian Recent Past, Current & Future Analysisfor Lead Acid Batteries (Automotive) by End-Use Segment -Original Equipment Market (Motorcycles, Passenger Cars, andCommercial Vehicles); and Aftermarket/ Replacement Market(Motorcycles, Passenger Cars, and Commercial Vehicles)Independently Analyzed with Annual Sales Figures in US$Million for Years 2010 through 2018 (includes correspondingGraph/Chart) III-17

Table 48: Canadian Historic Review for Lead Acid Batteries

(Automotive) by End-Use Segment - Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2004 through

2009 (includes corresponding Graph/Chart) III-18

Table 49: Canadian 15-Year Perspective for Lead AcidBatteries (Automotive) by End-Use Segment - PercentageBreakdown of Dollar Sales for Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-19

3. JAPAN III-20

A.Market Analysis III-20

Current and Future Analysis III-20

Volume Sales III-20

Value Sales III-20

Strategic Corporate Developments III-20

Select Players III-21

B.Market Analytics III-23

Volume Analysis III-23

Table 50: Japanese Recent Past, Current & Future Analysis

for Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/ Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-23

Table 51: Japanese Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-24

Table 52: Japanese 15-Year Perspective for Lead Acid

Batteries (Automotive) by End-Use Segment - Percentage

Breakdown of Volume Sales for Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-25

Value Analysis III-26

Table 53: Japanese Recent Past, Current & Future Analysis

for Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/ Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) III-26

Table 54: Japanese Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2004 through2009 (includes corresponding Graph/Chart) III-27

Table 55: Japanese 15-Year Perspective for Lead Acid

Batteries (Automotive) by End-Use Segment - Percentage

Breakdown of Dollar Sales for Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles for Years 2004, 2011 & 2018 III-28

4. EUROPE III-29A.Market Analysis III-29Current and Future Analysis III-29Volume Sales III-29Value Sales III-29Focus on Select Players III-29B.Market Analytics III-30Volume Analytics III-30Table 56: European Recent Past, Current & Future Analysisfor Lead Acid Batteries (Automotive) by Geographic Region -France, Germany, Italy, UK, Spain, Russia and Rest ofEurope Markets Independently Analyzed with Annual SalesFigures in Thousand Units for Years 2010 through 2018(includes corresponding Graph/Chart) III-30

Table 57: European Historic Review for Lead Acid Batteries

(Automotive) by Geographic Region - France, Germany, Italy,

UK, Spain, Russia and Rest of Europe Markets Independently

Analyzed with Annual Sales Figures in Thousand Units for

Years 2004 through 2009 (includes corresponding

Graph/Chart) III-31

Table 58: European 15-Year Perspective for Lead AcidBatteries (Automotive) by Geographic Region - PercentageBreakdown of Volume Sales for France, Germany, Italy, UK,Spain, Russia and Rest of Europe Markets for Years 2004,2011 & 2018 (includes corresponding Graph/Chart) III-32

Table 59: European Recent Past, Current & Future Analysis

for Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/ Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-33

Table 60: European Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-34

Table 61: European 15-Year Perspective for Lead Acid

Batteries (Automotive) by End-Use Segment - Percentage

Breakdown of Volume Sales for Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-35

Value Analytics III-36

Table 62: European Recent Past, Current & Future Analysis

for Lead Acid Batteries (Automotive) by Geographic Region -

France, Germany, Italy, UK, Spain, Russia and Rest of

Europe Markets Independently Analyzed with Annual Sales

Figures in US$ Million for Years 2010 through 2018

(includes corresponding Graph/Chart) III-36

Table 63: European Historic Review for Lead Acid Batteries(Automotive) by Geographic Region - France, Germany, Italy,UK, Spain, Russia and Rest of Europe Markets IndependentlyAnalyzed with Annual Sales Figures in US$ Million for Years2004 through 2009 (includes corresponding Graph/Chart) III-37

Table 64: European 15-Year Perspective for Lead Acid

Batteries (Automotive) by Geographic Region - Percentage

Breakdown of Dollar Sales for France, Germany, Italy, UK,

Spain, Russia and Rest of Europe Markets for Years 2004,

2011 & 2018 (includes corresponding Graph/Chart) III-38

Table 65: European Recent Past, Current & Future Analysisfor Lead Acid Batteries (Automotive) by End-Use Segment -Original Equipment Market (Motorcycles, Passenger Cars, andCommercial Vehicles); and Aftermarket/Replacement Market(Motorcycles, Passenger Cars, and Commercial Vehicles)Independently Analyzed with Annual Sales Figures in US$Million for Years 2010 through 2018 (includes correspondingGraph/Chart) III-39

Table 66: European Historic Review for Lead Acid Batteries

(Automotive) by End-Use Segment - Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2004 through

2009 (includes corresponding Graph/Chart) III-40

Table 67: European 15-Year Perspective for Lead AcidBatteries (Automotive) by End-Use Segment - PercentageBreakdown of Dollar Sales for Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-41

4a. FRANCE III-42

A.Market Analysis III-42

Current and Future Analysis III-42

Volume Sales III-42

Value Sales III-42

B.Market Analytics III-43

Volume Analysis III-43

Table 68: French Recent Past, Current & Future Analysis for

Lead Acid Batteries Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-43

Table 69: French Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-44

Table 70: French 15-Year Perspective for Lead Acid

Batteries (Automotive) by End-Use Segment - Percentage

Breakdown of Volume Sales for Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-45

Value Analysis III-46

Table 71: French Recent Past, Current & Future Analysis for

Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) III-46

Table 72: French Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2004 through2009 (includes corresponding Graph/Chart) III-47

Table 73: French 15-Year Perspective for Lead Acid

Batteries (Automotive) by End-Use Segment - Percentage

Breakdown of Dollar Sales for Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/ Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-48

4b. GERMANY III-49A.Market Analysis III-49Current and Future Analysis III-49Volume Sales III-49Value Sales III-49B.Market Analytics III-50Volume Analysis III-50Table 74: German Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) by End-Use Segment -Original Equipment Market (Motorcycles, Passenger Cars, andCommercial Vehicles); and Aftermarket/Replacement Market(Motorcycles, Passenger Cars, and Commercial Vehicles)Independently Analyzed with Annual Sales Figures inThousand Units for Years 2010 through 2018 (includescorresponding Graph/Chart) III-50

Table 75: German Historic Review for Lead Acid Batteries

(Automotive) by End-Use Segment - Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) Independently Analyzed with

Annual Sales Figures in Thousand Units for Years 2004

through 2009 (includes corresponding Graph/Chart) III-51

Table 76: German 15-Year Perspective for Lead AcidBatteries (Automotive) by End-Use Segment - PercentageBreakdown of Volume Sales for Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-52Value Analysis III-53Table 77: German Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) by End-Use Segment -Original Equipment Market (Motorcycles, Passenger Cars, andCommercial Vehicles); and Aftermarket/ Replacement Market(Motorcycles, Passenger Cars, and Commercial Vehicles)Independently Analyzed with Annual Sales Figures in US$Million for Years 2010 through 2018 (includes correspondingGraph/Chart) III-53

Table 78: German Historic Review for Lead Acid Batteries

(Automotive) by End-Use Segment - Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) Independently Analyzed with

Annual Sales Figures in US$ Million for Years 2004 through

2009 (includes corresponding Graph/Chart) III-54

Table 79: German 15-Year Perspective for Lead AcidBatteries (Automotive) by End-Use Segment - PercentageBreakdown of Dollar Sales for Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-55

4c. ITALY III-56

A.Market Analysis III-56

Current and Future Analysis III-56

Volume Sales III-56

Value Sales III-56

F.I.A.M.M Spa - A Key Italian Player III-56

B.Market Analytics III-57

Volume Analysis III-57

Table 80: Italian Recent Past, Current & Future Analysis

for Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/ Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in

Thousand Units for Years 2010 through 2018 (includes

corresponding Graph/Chart) III-57

Table 81: Italian Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in Thousand Units for Years 2004through 2009 (includes corresponding Graph/Chart) III-58

Table 82: Italian 15-Year Perspective for Lead Acid

Batteries (Automotive) by End-Use Segment - Percentage

Breakdown of Volume Sales for Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-59

Value Analysis III-60

Table 83: Italian Recent Past, Current & Future Analysis

for Lead Acid Batteries (Automotive) by End-Use Segment -

Original Equipment Market (Motorcycles, Passenger Cars, and

Commercial Vehicles); and Aftermarket/Replacement Market

(Motorcycles, Passenger Cars, and Commercial Vehicles)

Independently Analyzed with Annual Sales Figures in US$

Million for Years 2010 through 2018 (includes corresponding

Graph/Chart) III-60

Table 84: Italian Historic Review for Lead Acid Batteries(Automotive) by End-Use Segment - Original Equipment Market(Motorcycles, Passenger Cars, and Commercial Vehicles); andAftermarket/Replacement Market (Motorcycles, PassengerCars, and Commercial Vehicles) Independently Analyzed withAnnual Sales Figures in US$ Million for Years 2004 through2009 (includes corresponding Graph/Chart) III-61

Table 85: Italian 15-Year Perspective for Lead Acid

Batteries (Automotive) by End-Use Segment - Percentage

Breakdown of Dollar Sales for Original Equipment Market

(Motorcycles, Passenger Cars, and Commercial Vehicles); and

Aftermarket/Replacement Market (Motorcycles, Passenger

Cars, and Commercial Vehicles) for Years 2004, 2011 & 2018 III-62

4d. THE UNITED KINGDOM III-63A.Market Analysis III-63Current and Future Analysis III-63Volume Sales III-63Value Sales III-63B.Market Analytics III-64Volume Analysis III-64Table 86: UK Recent Past, Current & Future Analysis forLead Acid Batteries (Automotive) by End-Use Segment -Original Equipment Market (Motorcycles, Passenger Cars, andCommercial Vehicles); and Aftermarket/ Replacement Market(Motorcycles, Passenger Cars, and Commercial Vehicles)Independently Analyzed with Annual Sales Figures inThousand Units for Years 2010 through 2018 (includescorrespondin

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Battery Industry: Global Lead Acid Batteries (Automotive) Industry

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