Global Launch of India's First Digital, Entertainment & Lifestyle Magazine - NOTCH

CHENNAI, India, September 21, 2012 /PRNewswire/ --

• Kareena Kapoor on the cover of inaugural edition
• Available on the web, iPad and Android tablets.

NOTCH is India's first interactive, digital publication showcasing contemporary India to a global audience. With a strong focus on Entertainment, NOTCH showcases Lifestyle through Fashion, Design, Art, Food and Travel. The engaging content is delivered through state-of the art technology and is available to subscribers on the web, iPad and Android tablets.

     (Logo: http://photos.prnewswire.com/prnh/20120921/204377 )

The inaugural issue of NOTCH has Bollywood superstar Kareena Kapoor as the cover girl. Featured personalities include iconic fashion designer Manish Arora, artist Subodh Gupta, molecular gastronomist Gaggan Anand and interior designer Gauri Khan.

Speaking about NOTCH, Chairman & CEO Pradeep Dadha, said, "We are proud to present our vision of contemporary India in an exciting new medium that makes it available to everyone, literally, at their fingertips. Whether on the iPad, Android tablet or the web, anyone with internet access will now have a ready source of entertaining content about India. Being a technology-driven company, it was a product waiting to happen. I am excited to present NOTCH to the global Indian audience. We expect it to be successful, especially with the large and thriving NRI communities worldwide."

Features of NOTCH include:

• Interactive tools that allow readers to scroll, flip, swipe and navigate their way through content
• Embedded photo galleries that allow for a limitless showcase of high-res images
• Audio files with pitch perfect sound
• Videos within articles bring static content to life

Addressing global concerns of distribution through an eco-friendly and futuristic solution, NOTCH is the one-stop shop for the global Indian. Relevant content and vibrant photography at a very viable price point are key features that will ensure the magazine's success.

NOTCH's recently launched Facebook page has over 150,000 fans who've shown an interest in the magazine even before its launch. This gives us a strong head start for subscriptions.

About NOTCH Media Pvt. Ltd.

NOTCH Media Pvt. Ltd. is the media and entertainment flagship of the Pradeep Dadha Group of Companies (PDGOC). PDGOC, a global $100M+, multi-vertical e-commerce corporate, acts as a holding company for a variety of sales, marketing, media and entertainment companies and wholly owned brands of jewelry and fashion. Headquartered in Chennai, it caters to consumers in over 150 countries.

Visit http://www.notchmag.com