Global Household Appliances Industry

NEW YORK, March 7, 2012  /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

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The global outlook series on Household Appliances provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the structure of the global household appliances industry, providing an easy guide to What, Why, When, How, Where, and Who of an industry. Illustrated with about 16 fact-rich market data tables, the report also provides a rudimentary insight into major product markets, definitions, and classification, in addition to the fast facts about the ongoing consolidation among retailers, the intensifying competition brought about by the ingress of new entrants, new opportunities in Asia, the impact of technology, changing consumer preferences and other noteworthy trends/issues. Also included is a compilation of all recent mergers, acquisitions, and strategic corporate developments. In addition to the global market scenario, a regional level of discussion designed to provide a prelude to prevalent market scenarios in major countries, culminate in building a macro-level perception of the industry in its totality. Regional markets briefly abstracted include North America, United States, Mexico, Japan, Europe, Germany, Italy, the UK, Rest of Europe, Asia, China, India, Indonesia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Latin America, Argentina, Brazil, Chile, Venezuela, Dominican Republic, and others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 772 companies worldwide.

1. OVERVIEW 1Table 1: World Recent Past, Current & Future Analysis forHousehold Appliances Market by Geographic Region - NorthAmerica, Europe, Asia-Pacific (including Japan), and Rest ofWorld Markets Independently Analyzed with Annual Sales Figuresin US$ Billion for Years 2010 through 2015 2

Table 2: World 5-Year Perspective for Household Appliances

Market by Geographic Region - Percentage Share Breakdown of

Value Sales for US, Europe, Asia-Pacific (including Japan),

and Rest of World for the Years 2011 and 2015 3

Table 3: World Recent Past, Current & Future Analysis forHousehold Appliances Market by Product Segment: WashingAppliances, Water Heating & Air Conditioning Equipment,Refrigerators, Cooking Appliances, and Others IndependentlyAnalyzed with Annual Sales Figures in US$ Billion for Years2010 through 2015 4

Table 4: World 5-Year Perspective for Household Appliances

Market by Product Segment: Percentage Breakdown of Value Sales

for Washing Appliances, Water Heating & Air Conditioning

Equipment, Refrigerators, Cooking Appliances, and Others for

Years 2011 & 2015 5

Product Classification 5

Current Situation 5

Outlook 6

Market Position for Global Household Appliances - Post

Economic Crisis 6

Production Statistics 7

Vacuum Cleaners Lead Appliance Production 7

Europe, US, and Asia-Pacific Dominate Production Levels 7

Demand Variables 7

Consolidation Among Major Retailers 7

Positive and Negative Factors 7

New Entrants Intensify Competition in the Global Market 8

US and European Markets Flourish by Replacement Demands 8

US and European Appliance Markets: A Comparison 9

Eastern Europe and Russia Witness Mixed Growth 9

Asian Players Pose Threat to Western Majors 9

Asia - The Region of Dynamic Local Markets 10

Factors Triggering Growth 10

Replacement Sales 10

Housing Starts 10

Saturation Levels 10

State of Economy 11

Specific Product Demand 11

Impact of Technology on Home Appliances 11

Major Trends 11

Trade Policies Affect Household Appliances Export Market 11

Designer Appliances on Demand 11

Consumption Boosts Demand 12

Changing Definition of a Home 12

A Shift Towards Easy-Operable Appliances 12

Ergonomical, Yet Trendy 12

Innovation - Name of the Game 12

Appliance Manufacturers - Spreading Wings Globally 13

Manufacturers' Changing Priorities: The Inevitable Factor 13

Consumer Preferences Rule the Industry 13

Preference for Premium-Priced Products 13

Usage Habits 13

Demand for Larger Capacity Water Heaters 13

Safety: Top Priority 14

Consumers Prefer Colorful Appliances 14

Light Weight and Practical Cleaners - The Growth Components 14

Trendy Appliances in Vogue 14

Minimal Effort, Combined with Improved Performance 14

Houseware Market - Plagued by Problems 14

New Trends in Kitchen Appliances 15

Plastics Replace Metals in Appliances 15

Quest for Silence 15

Manufacturers Strive to Minimize Energy Consumption 15

2. PRODUCT OVERVIEW 16Product Definition 16Product Classification 16Dishwashers 16Built-in Dishwashers 16Booster Heater 16Wash Cycles 17Filtering System 17Internal Food Disposer 17Rinse Aid Dispenser 17Sound Dampening 17Food Waste Disposers 17Microwave Ovens 17Microwaving: Prevents Leaching of Vitamins 17Microwaving: Does Not Pose Risk of Radiation 18Uneven Heating Leads to Survival of Microorganisms 18Microwave Cooks Frozen Food Safely 18Washers 18Horizontal-Axis Washing Machines - Gaining Popularity 18Coffee Makers 19Mixers 19Electric Irons 19

3. MERGERS AND ACQUISITIONS, AND OTHER STRATEGIC CORPORATE

DEVELOPMENTS 20

4. PRODUCT LAUNCHES 34A REGIONAL MARKET PERSPECTIVE 67

1. NORTH AMERICA 67

1a. THE UNITED STATES 67Appliance Market - Large and Homogeneous 67Innovations Bailout the Sinking Home Appliances Industry 67Market Witnesses Shift in Production Operations 67Saturated Market Leaves Minimal Scope for Growth 68Replacement Demand - Contributes a Major Part to Overall Sales 68Increasing Market for Small Kitchen Appliances 68Appliance Market - Stricken by Government Regulations 69Demand for Energy Star Products on the Rise 69Leading Players 69Entry Barriers 69Table 5: Leading Household Appliances Makers in the US(2010): Percentage Market Share Breakdown of Unit Shipmentsfor Whirlpool, General Electric, Electrolux, Haier, BSH, LGElectronics, W.C. Wood, and Others 70Recent Player Strategies 70Outlook 70Table 6: US Household Appliances Market by Category (2010) -Percentage Share Breakdown of Unit Sales for Major HouseholdAppliances and Small Household Appliances 71

1b. MEXICO 72

Market Scenario 72

2. JAPAN 73Market Profile 73Demanding Consumers Drive Growth 73Favorable Brand Image of Japanese Products 73Design of Products According to Lifestyle 73Convenience and Time Saving Gadgets 73Average Price in Japan Higher than the Overseas Market 73Japanese Manufacturers Reel Under Intense Competition 73Table 7: Japanese Household Appliances Market by Category(2010) - Percentage Share Breakdown of Unit Sales for MajorHousehold Appliances and Small Household Appliances 74

3. EUROPE 75

West European Household Appliances Market Experiencing Rough

Phase 75

East European Markets Record Rise in Demand 75

Low Margins to Manufacturers 75

Saturation Levels High for Several Products 75

Shifting Preferences of Customers 75

Leading Players 76

Turkish Player 'Arcilek' Becomes Europe's Third Largest

Household Appliance Company 76

Consolidation Among European Manufacturers 76

Market Analytics 77

Table 8: European Household Appliances Market by Category

(2010) - Percentage Share Breakdown of Unit Sales for Major

Household Appliances and Small Household Appliances 77

3a. GERMANY 78Under Expansion and Restructuring Mode 78Imports Affect Local Market 78High Degree of Saturation Subdues Sales 78Major Players 78Market Conditions 78Buying Decisions 79Small Appliances Market 79Table 9: German Household Appliances Market by Category(2010) - Percentage Share Breakdown of Unit Sales for MajorHousehold Appliances and Small Household Appliances 80

3b. ITALY 81

Overview 81

Competitive Scenario 81

Table 10: Italian Household Appliances Market by Category

(2010) - Percentage Share Breakdown of Unit Sales for

Major Household Appliances and Small Household Appliances 82

3c. THE UNITED KINGDOM 83Overview 83Small Household Appliances Market 83Market Moves Towards Consolidation 83Table 11: The UK Household Appliances Market by Category(2010) - Percentage Share Breakdown of Unit Sales for MajorHousehold Appliances and Small Household Appliances 84

3d. REST OF EUROPE 85

Czech Republic 85

Denmark 85

Poland 85

Sweden 86

The Netherlands 86

Growth Factors 86

Consumer's Preferences 86

Dynamics of Distribution 86

4. ASIA-PACIFIC 87Asian Appliance Market - Dominated by a Few Large Players 87Economic Trends and the Impact 87Foreign Firms Make a Beeline for the Asian Market 87Asian Appliance Industry - An Emerging Industry 87Appliances Industry in Major Regions of Asia 87

4a. CHINA 89

The Rising Presence of the Dragon 89

Appliance Industry Evolves into an Independent Industrial System 89

The Global Manufacturing Hub 90

New Directives Fail to Effect Exports 90

China to Witness Shift from Household Appliances Market to

Kitchen Appliances Market 90

Air Conditioner Sales Scale New Heights in China 90

Household Appliances Sales in Rural China Post Healthy Growth 91

Japanese Household Appliances Manufacturers in China Shift to

Upstream Manufacturing 91

Increase in Exports of Cooktops and Ovens 91

Low Profitability Leads to Consolidation 91

Foreign Firms Reduce Prices to Gain Competitive Edge 92

Top Appliance Consumers in the Asian Market 92

Varying Preferences 92

Entry of Global Majors 92

Government Policies Pave Way for Foreign Investment 93

Appliance Makers Adopt Restructuring and Diversification 93

Manufacturers Undertake New Ventures 93

Factors Driving Growth in the Appliance Market 93

Increasing Personal Incomes 93

Trendy and Sophisticated Products 93

Improvement in Standard of Living 94

Changing Attitudes of Customers 94

Replacement Demand 94

Energy Efficient Appliances 94

Market Trends 94

Distribution Structure 95

Chain Stores 95

International Presence 95

Outlook 95

Table 12: Chinese Household Appliances Market by Category

(2010) - Percentage Share Breakdown of Unit Sales for Major

Household Appliances and Small Household Appliances 96

4b. INDIA 97Overview 97South India Represents a Significant Market 97Small Appliances - A Competitive Market 97A Promising Ground for Leading Multinationals 98Domestic Companies Strive to Keep Pace with Multinationals 98Domestic Products - Designed to Meet Local Requirements 98Urban Areas Reflect Huge Market with Potential Demand 98Table 13: Indian Household Appliances Market by Category(2010) - Percentage Share Breakdown of Unit Sales for MajorHousehold Appliances and Small Household Appliances 99

Table 14: Indian Semi-Automatic Washing Machines Market by

Leading Players (2010): Percentage Market Share Breakdown

for LG, Videocon, Samsung, Whirlpool, Godrej, Onida, and

others 100

Table 15: Indian Fully-Automatic Washing Machines Market byLeading Players (2010): Percentage Market Share Breakdown forLG, Samsung, Whirlpool, IFB, Videocon, Godrej, Onida andothers 100

4c. IVAUSTRALIA. 101

4d. INDONESIA 101Increasing Imports Pose Threat to Local Producers 101Imports 101Distribution 101

4e. PHILIPPINES 102

Demographic Trends 102

Growing Preference for Domestic Products in Small Appliances

Segment 102

4f. SINGAPORE 103Household Appliances Market 103Kitchen Appliances - An Expanding Market 103Consumer Preferences 103Competition 103Distribution Channels 103

4g. SOUTH KOREA 104

Domestic Production Substitutes Imports 104

Regulatory Environment 104

An Emerging Exports Market 104

High Market Penetration of Major Electric Household Appliances 104

USA - The New Export Market 104

4h. TAIWAN 105Consumer Profile 105Electric Appliances - A Growing Market 105Imports Grow at a Modest Pace 105Competition 105Modes of Marketing 105

4i. THAILAND 106

"Neighboring" Rivalry 106

Energy Conservation Programs Encourage Manufacturers to Boost

Efficiency 106

Kang Yong Electric - A Major Player 106

4j. VIETNAM 107Market Profile 107Entry Barriers 107Prospects 107

5. LATIN AMERICA 108

5a. ARGENTINA 108Market Overview 108Household Penetration 108

5b. BRAZIL 109

Household Penetration 109

Table 16: Brazilian Household Appliances Market by Category

(2010) - Percentage Share Breakdown of Unit Sales for Major

Household Appliances and Small Household Appliances 109

5c. CHILE 110Market Overview 110Market Penetration 110Major Players 110

5d. DOMINICAN REPUBLIC 111

Consumer Profile 111

Imports 111

5e. VENEZUELA 111

5f. REST OF LATIN AMERICA 112

Market Overview 112

GLOBAL DIRECTORY

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