Global Digital OOH Market 2016-2020

LONDON, Aug. 2, 2016 /PRNewswire/ -- About Digital Out-Of-Home (OOH)

Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.

Technavio's analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

Technavio's report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Clear Channel Outdoor
- JCDecaux
- Lamar Advertising
- OUTFRONT Media

Other prominent vendors
- Adams Outdoor Advertising
- Adspace Digital Mall Network
- AirMedia
- Captivate Network
- Daktronics
- DDI Signs
- ExterionMedia
- IDI
- nycaMedia
- Plan B Media
- RMG Networks
- Stroer Media
- V Media
- VGI Global Media
- VisionChina Media

Market driver
- Increased acceptance of audio-visual advertising
- For a full, detailed list, view our report

Market challenge
- Lack of adequate measuring tools
- For a full, detailed list, view our report

Market trend
- Increase in spending from FMCG industry
- For a full, detailed list, view our report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.



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