Global Communications Leader PR Newswire Selects Clickability's Web Content Management Solution

SAN FRANCISCO, May 5 /PRNewswire/ -- Clickability, Inc., the global leader in on-demand Web Content Management (WCM) solutions, today announced that communications giant PR Newswire selected Clickability to power its flagship Website, www.prnewswire.com.

PR Newswire distributes approximately 1,000 messages a day from organizations around the world and as a result www.prnewswire.com has become a destination for news consumers looking for information from the source with more unique visitors accessing the site monthly, and with the most search engine referrals than any other Website in the industry.

According to Rod Nicolson, PR Newswire's Vice President of Web Properties, the Clickability platform provides the secure, reliable and supportable solution that PR Newswire needs to maintain the high performance of its primary Website.

Nicolson commented, "PR Newswire's Web sites require the ability to process huge volumes of content at any given time and in a timely fashion. Our primary site, www.prnewswire.com also needed to integrate with our internal and partner systems, migrate over millions of press releases from our legacy system, preserve and improve critical SEO rankings and enable the re-use of content across many Websites and device types. Clickability ticks all the right boxes for performance, usability, scalability and extensibility and is an outstanding partner."

The Clickability platform also allows PR Newswire to easily update and provide real-time information to communications professionals around the company's comprehensive portfolio of communications and marketing services, and share important industry knowledge in the form of articles, white papers and webinars via its Knowledge Center.

With Clickability's multi-lingual and multi-site solution, PR Newswire is extending its ability to quickly reach and grow global audiences with its services. Within the first quarter of leveraging the Clickability solution, for example, traffic to PR Newswire's news site jumped 46%, and the company has reduced development and testing time for new projects by well over 50%.

"We are extremely proud of our partnership with PR Newswire," said Jeff Freund, chief executive officer at Clickability. "We truly appreciate a global leader like PR Newswire who understands and requires the speed, agility, scale, rapid time-to-market and cost-effectiveness delivered by Clickability."

About Clickability, Inc.

Clickability™ is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in "the cloud." The Clickability Platform uniquely provides an end-to-end website solution including Web Content Management, all the infrastructure and services required for website hosting and delivery, and exceptional professional services and support. Enterprise customers such as Amcor, Cantor Fitzgerald, BMC Software and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted across two secure, redundant data centers, the multi-tenant Clickability Platform offers customers a scalable and reliable solution that empowers marketing and media teams and frees IT organizations to focus on more strategic initiatives. Founded in 1999, the privately held company is headquartered in San Francisco. Clickability garnered the Software and Information Industry Association's CODiE Award for best content management solution in 2008 and 2009. More information is available by calling toll-free 888-352-9682 or visiting www.clickability.com. Connect with Clickability at www.facebook.com/clickability and http://twitter.com/clickabilityinc.

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, compliance and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to www.unitedbusinessmedia.com.

SOURCE Clickability, Inc.