NEW YORK, Dec. 5, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Global Audiological Devices Industryhttp://www.reportlinker.com/p098388/Global-Audiological-Devices-Industry.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Pathology
This report analyzes the worldwide markets for Audiological Devices in US$ Million by the following Product Segments: Hearing Aids (Behind-the-ear, In-the-ear, In-the-canal, & Completely-in-the-canal), Measurement/Testing Devices (Otoscopes, Audiometers, Impedence Analyzers, Hearing Aid Analyzers, & Others), and Cochlear Implants. Further, the global Hearing Aids market is analyzed in '000 units for geographic regions including the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a five-year historic analysis is provided for these markets. The report profiles 62 companies including many key and niche players such as Cochlear Limited, GN Resound A/S, Med-EL Medical Electronics, Neurelec SA, Otovation LLC, Siemens Audiologische Technik GmbH, Starkey Laboratories, Inc., Sonova Holding AG, Advanced Bionics Corporation, Phonak AG, Widex A/S, William Demant Holding, Bernafon AG, Sonic Innovations, and Oticon A/S. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONSStudy Reliability and Reporting Limitations I-1Disclaimers I-2Data Interpretation & Reporting Level I-2Quantitative Techniques & Analytics I-3Product Definitions and Scope of Study I-3Hearing Aids I-4Behind-The-Ear Hearing Aid I-4In-The-Ear (ITE) Hearing Aid I-4In-The-Canal (ITC) Hearing Aid I-4Completely-In-The Canal (CIC) Hearing Aid I-4Measurement/Testing Devices I-4Otoscopes I-4Audiometers I-4Impedance Analyzers I-5Hearing Aid Analyzers I-5Other Measurement/Testing Devices I-5Cochlear Implants I-5II. EXECUTIVE SUMMARY
1. GLOBAL MARKET OVERVIEW AND ANALYSIS II-1
A Primer II-1
Developed Markets Lead the Suite in Sales II-1
Hearing Aids - Maintain Their Dominance II-2
Cochlear Implants - The Fastest Growing Segment II-2
Key Market Drivers II-3
World Hearing Loss Prevalence II-3
A Snapshot of Global Hearing Loss Statistics II-4
Table 1: World Moderate-to-Severe Hearing Impaired Population
for Years 2006 through 2015 (includes corresponding
Graph/Chart) II-4
Unraveling the Opportunities Ahead II-4
Demographic Metrics II-4
Table 2: Worldwide Distribution of 65+ Population by
Region/Country: 2011 (includes corresponding Graph/Chart) II-5
Table 3: Percentage Share of Global Population by Age Group,Worldwide: 2025 (includes corresponding Graph/Chart) II-5Growing Life Expectancy II-5Table 4: Life Expectancy at Birth for Select Countries(2011) II-6Increasing Hearing Impairment among Younger Population II-6
2. HEARING AIDS MARKET DYNAMICS II-8
Global Demand for Hearing Aids Upbeat II-8
2011 in Retrospect II-8
Favorable Demographics to Append Volume Sales II-9
Penetration Rates Still Higher in the Aged Population II-9
Technological Advancements Underscore Hearing Aid Market II-9
Digital Technology Takes Precedence II-10
Hearing Aids and the World of Connectivity II-10
Bluetooth Technology - Enabling Connectivity of HAs with
Other Media Devices II-10
Hearing Aid Compatibility with Phones - A Review of the
Technology and Laws in the US II-11
Customization - the Driving Force behind Product Specialization II-11
Market Moves towards Miniaturization II-12
Imparting Disposability to Hearing Aids II-12
Product Mix and Poor Economic Outlook to Hold Back Prices II-12
Table 5: Average Annual Selling Prices of Hearing Aids
Worldwide in US$ for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-13
Binaural Fittings Market to Grow II-13
Table 6: World Binaural Fitting Rates by Region - US, EU,
Asia-Pacific and Rest of World for Years 2005, 2010, 2015 &
2020 (includes corresponding Graph/Chart) II-14
Consumers Demand More Value-Added Features II-14
Invisible Devices - A New Class of Products on the Market II-14
Need for Change in Business Models Imperative for Lowering Costs II-15
An Analysis of HA Cost Structure II-15
Industry Value Chain II-16
Table 7: Hearing Aid Industry Value Chain: Cost and Value
Addition by Segment (includes corresponding Graph/Chart) II-16
Poor Levels of Hearing Aid Penetration Promise Bright Prospects II-16
Table 8: World Hearing Loss Population Breakdown by Severity:
2011 (includes corresponding Graph/Chart) II-17
Table 9: Penetration of Hearing Systems: Breakdown for Usersand Non-Users of Hearing Systems (includes correspondingGraph/Chart) II-17
Table 10: World Hearing Aid Adoption Rate for Years 2006-2015
(includes corresponding Graph/Chart) II-18
Table 11: World Adoption Rate of Hearing Aids by Region - US,EU, Asia-Pacific and Rest of World for Years 2005, 2010, 2015 &2020 (includes corresponding Graph/Chart) II-18
Table 12: Hearing Aid Penetration Rate in Select Countries
Worldwide (includes corresponding Graph/Chart) II-19
Subsidy/Reimbursement Scenario for Hearing Aids II-19
A Review of Subsidy/Reimbursement System for Hearing Aids in
Select Regional Markets II-19
3. COCHLEAR IMPLANTS - MARKET REVIEW II-21Cochlear Implants Gain Visibility II-21Low Penetration of CI Implants - A Concern and an Opportunity II-21Reimbursement of Cochlear Implants II-22Cochlear Implants Reimbursements: A Review (Recent Past) II-22Adult Patient Segment - the Next Growth Avenue for CochlearImplants II-22Emerging Markets - Will They Offset Slowing Sales Growth inDeveloped Markets? II-22Bilateral Implantation Catching Up II-23Diversity Exists in Adoption of Regional Binaural Hearing Devices II-23Robust Prospects for BAHI in Developed Markets II-24
4. COMPETITIVE LANDSCAPE II-25
Hearing Aids Market II-25
Handful of Players Dominate the Marketplace II-25
Table 13: Leading Players in the Global Hearing Aid Market
by Value (2011): Percentage Breakdown of Revenues for
Sonova, W. Demant, Starkey, Siemens, GN ReSound and Others
(includes corresponding Graph/Chart) II-25
Table 14: Leading Players in the Global Hearing Aid Marketby Volume (2011): Percentage Breakdown of Volume Sales forSonova, W. Demant, Siemens, GN ReSound, Widex and Others(includes corresponding Graph/Chart) II-25Hearing Aids Market: Products and Distribution Presence ofKey Competitors II-26Hearing Aid Markets Witnesses Shuffle in Rankings II-26Consolidation Activity Continues in the Hearing Aid Industry II-26Consolidation Activity in the Hearing Aids Industry: SelectKey Acquisitions 2006-2012 II-27Strong Portfolio Pushes Sonova to the Top II-28InSound's Acquisition to Boost Sonova's Hearing Aids Sales II-28GN ReSound Pins Hopes on Resound Alera II-28The Road Ahead for Siemens II-29Product Diversification - the New Mantra to Beat Competition II-29Vertical Integration Catches Impetus in Hearing Aid Industry II-29Higher R&D Costs and Patent Situation II-30Measurement/Testing Devices II-30Competition in Cochlear Implants Market II-30Table 15: Leading Players in the Global Cochlear ImplantMarket (2009-2011): Percentage Breakdown of Unit Sales forCochlear, Med El, Advanced Bionics and Neurelec (includescorresponding Graph/Chart) II-31Cochlear Running Virtual Monopoly in the BAHI Market II-31Competitive Assessment for Future II-32Sonova's Cochlear Implants Market - Marred with Recalls II-32New Products to Expand Sonova's Share in Hearing Implant Market II-32Cost advantages to Assist Sonova in CI Implants II-33Advanced Bionics to Make Further Advances in Implants Market II-33Chinese Manufacturers Make a Foray in to Cochlear ImplantsMarket II-33
5. DISTRIBUTION MARKET DYNAMICS II-34
Major Distribution Channels for Hearing Aid Manufacturers II-34
Amplifon Dominates the Hearing Aid Retail Market II-34
Table 16: Leading Suppliers of Hearing Aids to Amplifon
(2011): Percentage Breakdown of Volume Shipments for
Siemens, GN ReSound and Others (includes corresponding
Graph/Chart) II-35
Table 17: Amplifon's Share in Manufacturer Shipments inPercentage: 2011 (includes corresponding Graph/Chart) II-35Key Public Distribution Contracts for Hearing Devices Worldwide II-35Still Room for Further Consolidation II-35Table 18: Leading Retailers of Hearing Aids Worldwide (2011):Percentage breakdown of Sales for Independent Retail Stores,Public Health Schemes, Manufacturers' Retail Stores, andRetail Chains (includes corresponding Graph/Chart) II-36
6. PRODUCT OVERVIEW II-37
Audiology: A Prologue II-37
Human and Technical Aids II-37
Audiological Devices II-37
Classification of Audiological Devices II-37
Hearing Aids II-38
History of Hearing Aids II-38
Types of Hearing Aids II-39
Behind-The-Ear (BTE) II-39
Advantages II-39
Disadvantages II-39
Open-Fit Mini Behind-The-Ear II-39
In-the-Ear (ITE) II-39
Advantages II-40
Disadvantages II-40
In-the-Canal (ITC) II-40
Advantages II-40
Disadvantages II-40
Completely-in-the Canal (CIC) II-40
Advantages II-41
Disadvantages II-41
Broader Classification of Hearing Aids II-41
Conventional Hearing Aids II-41
Programmable Hearing Aids II-41
Digital Hearing Aids II-42
Technology - Analog Vs. Digital II-42
Disposable Hearing Aids II-42
Hearing Aids Batteries II-42
Common Problems Associated with Use of Hearing Aids II-43
Common Cold Affects Functioning of Hearing Aids II-43
Hygiene Problems Associated with Hearing Aids II-43
Prevention of Transmission II-43
Trends in Hearing Aids and Hearing Aids Batteries Market II-43
Measurement/Testing Devices II-44
Otoscopes II-44
Video Otoscopes II-44
Audiometers II-44
Audiogram II-45
Working of an Audiogram II-45
Audiogram Interpretation II-45
Audiometric Tests II-46
Impedance Analyzers II-46
Hearing Aid Analyzers II-46
Other Measurement/Testing Devices II-46
Cochlear Implants II-46
Cochlear Implant Technology II-46
Beneficiaries of Cochlear Implant II-47
Cochlear Implants Found Effective in Children II-47
7. AN INSIGHT INTO THE HUMAN AUDITORY SYSTEM II-48The Hearing Process II-48Nature And Types Of Hearing Loss II-48Determining the Level of Hearing Impairment II-49Hearing Impairments II-49Conductive Hearing Loss II-49Sensor Neural Hearing Loss (SNHL) II-49Noise Induced Hearing Loss II-50Congenital Hearing Loss II-50Common Causes of Hearing Loss II-50Presbycusis II-50Diseases II-51Otitis Media II-51Autoimmune Disease II-51Otosclerosis II-51Meniere's Disease II-51Tinnitus II-51Subjective Tinnitus II-51Objective Tinnitus II-51Treatment II-52Treatment for SNHL II-52Sound Amplification Through Hearing Aids II-52Ear Surgery II-52Stapedectomy II-53Tympanoplasty II-53Ear Tube Surgery and Myringotomy II-53Ear Surgery for Perforated Eardrum II-53Ear Surgery for Tumors II-54Ear surgery for Congenital Ear Defects II-54Other Ear Surgeries II-54Cochlear Implants II-54Tinnitus II-54Hearing Conservation Programs II-55Strategies to Control Noise - Administrative and EngineeringControls II-55Regulatory Steps Initiated in Europe II-55Effective Hearing Conservation Program - Characteristics II-55
8. PRODUCT INNOVATIONS/LAUNCHES II-56
Hansaton Unveils AQ Slim BTE II-56
Audiologial Consultants Launches New Version of Lyric Hearing Aid II-56
Phonak Unveils the Smallest Personalized Hearing Aid, nano II-56
Resound Launches RESOUND VEA II-56
Siemens Rolls Out an Upgrade to BestSound Technology II-57
Oticon Launches Oticon Intigai II-57
Siemens Launches Eclipse Hearing Aid II-58
Siemens Unveils New Advanced BestSound Technology, XCEL II-58
Resound Launches Resound Alera TS II-59
Starkey Hearing Technologies Launches New Wireless Products II-59
Widex Launches Widex Super220 and Widex Super440 Hearing Aids II-60
Widex Launches IIC Hearing Aid II-60
Panasonic Introduces R1-W Series of Digital Hearing Instruments II-60
Metrohm Launches FRA32M II-61
Panasonic Launches R1-W Series II-61
Sonic Launched Flip, a miniRIC Hearing Instrument II-62
Sonic to Launch New MiniRIC Device II-62
Panasonic Develops New Automatic Volume Level Fitting
Technology for Hearing Aids II-63
Phonak Launches New H20 Watertight Hearing Device II-63
Starkey Introduces MiniRIC hearing Aid, Xino II-63
Siemens Unveils an Upgraded Ear Impression Scanner, iScan II-63
UnitedHealth Expands Healthcare Business to Include Hearing Aids II-63
Advanced Bionics Obtains FDA Approval for HiRes 90K Cochlear
Implant Market Re-entry II-64
MED-EL Introduces New MAESTRO™ CI System II-64
Siemens Hearing Instruments Rolls Out Eclipse: a Discreet
Hearing Aid II-64
Starkey Laboratories Launches X Series: a New Range of Digital
Hearing Aids II-65
Audiotoniq Launches Professional Hearing Test and Digital BTE II-65
Siemens Launches Aquaris II-66
Cochlear Americas Gets FDA Clearance for Cochlear™ Baha® 3
Power Sound Processor II-66
OTOVATION and Widex Jointly Release OTOPod ProgLink II-66
ReSound Launches New Alera Extensions II-67
Los Gatos Audiology and Hearing Aid Center Introduces New
Website LosGatosHearingAid.com II-67
American Hearing Aid Associates Introduces Consumer Website
SecondSenseHearing.com II-67
Beltone Introduces Beltone True MIC and Beltone True Flex BTE II-68
Comfort Audio Introduces Comfort Digisystem Series of Digital
ALDs in North America II-68
ExSilent Unveils Ytango Product Range II-68
ExSilent Launches Qleaf Pro Hearing Aids II-69
HearPod Introduces Clear Choice Hearing Aids II-69
InSound Medical Introduces Invisible Hearing Device Lyric in UK II-69
IntriCon Introduces APT™ Open ITC Hearing Aid II-69
Miracle-Ear Launches Mirage Hearing Aid II-70
North Shore Eye Launches Hearing Services II-70
Phonak Introduces Audéo S SMART Ceramics II-70
Purple Communications Introduces ClearCaptions™ Service for
Hearing Disabled People II-71
Siemens Hearing Instruments Unveils Aquaris™ II-71
Sonic Innovations Launches Groove CIC Hearing Aid II-71
Sonic Innovations Unveils Varicom Product Line II-72
Starkey Rolls Out AMP Hearing Aid II-72
Unitron Introduces Era Platform II-72
US NewSound Launches CIC - Bee II-72
NowiHear.com Launches NowiHear Application for Android II-73
ReSound Introduces ReSound Alera Configurable BTE 77/87
Hearing Aid II-73
Hansaton USA Rolls Out AQ X-Mini II-73
Siemens Hearing Instruments Launches iMini Hearing Instrument II-73
ReSound Develops Remote Microphone Technology for Hearing Aids II-73
Inmedico Launches Oscilla USB-350SP II-74
Oticon Unveils Acto and Chili Hearing Aids II-74
Oticon Medical Launches Four New Hearing Aids II-75
Oticon Launches Safari SP II-75
AB Launches Harmony II-76
Unitron to Launch Wireless Digital Hearing Aids II-76
HIOKI to Launch IM3570 II-77
Apple Biomedical Launches MDScope II-77
OTOVATION Launches OTOpod M2 II-77
Otovation Introduces New OTOPod® M2 and Improved Symphony®
Software II-78
GN ReSound Launches ReSound Live 312 ITC II-78
Ear Specialists of Omaha Introduce New Website II-78
HearSource.com Introduces New Hearing Aids Website II-79
SeboTek Launches Sebo HD Product Range II-79
Ascent Hearing Introduces iSync iNSTAFit II-79
Widex Hearing Aids to Introduce Fusion Product Range II-79
Sonova Launches Multiple Products II-80
ReSound Unveils Alera II-80
Sonic Innovations to Launch Endura II-80
IntriCon to launch ScenicTM DSP Amplifier II-80
Siemens Hearing Instruments Unveils BestSound Technology Products II-81
Sonova Holding Unveils New Brand, Sona II-81
Oticon to Launch Oticon Agil II-81
Hansaton Introduces Products in the US Market II-81
ReSound Launches Live ITC Remote Microphone Custom Hearing
Instruments II-82
Cochlear Launches Hearing Aid Technology II-82
9. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST - A PERSPECTIVEBUILDER II-83Starkey Unveils S Series Hearing Aids II-83Cochlear Introduces Implantable Hearing Solutions II-83Sleek Audio Introduces the VQ System II-83Widex Introduces Hearing Aids with Integrated Digital SignalProcessing II-83America Hears Launches Digital Hearing Aids II-83Siemens Launches Hearing Aids Range II-84America Hears Unveils Digital Hearing Aid Range II-84Songbird Hearing Unveils Songbird Flexfit Hearing Aid II-85
10. RECENT INDUSTRY ACTIVITY II-86
Advanced Bionics Receives U.S FDA Approval for ClearVoice™ II-86
Amplifon Acquires Majority Stake of Maxtone II-86
IntriCon Enters into Manufacturing Agreement with Hi
HealthInnovations II-86
Wolfson Microelectronics to Takeover Dynamic Hearing II-86
Diagnostic Group Takes Over Sensory Devices II-87
Audiology Distribution Acquires HearUSA II-87
Alliance Data Systems Enters into Long-Term Agreement with
Sycle to Offer Credit Services II-87
HearAtLast Holdings and VitaSound Audio Ink Partnership Deal II-88
National Hearing Care Group Introduces Operations in India II-88
Panasonic to Enter into US Hearing Care Market II-88
Phonak to Expand into Tier-3 Cities and Rural Indian Settings II-89
Otix Global Merges with William Demant Holding II-89
Sonova Takes Over InSound Medical II-89
Amplifon Acquires NHC II-90
WDH-Otix Merger Awaiting Finalization II-90
Unitron Establishes Indian Subsidiary II-90
Starkey Laboratories and NCBH to Start Hearing-Aid.com II-90
Sonova Holding Takes Over InSound Medical II-91
Otix Global Signs Merger Agreement with William Demant II-91
ON Semiconductor Takes Over Sound Design Technologies II-91
Starkey Enters into Licensing Agreement with NVCP II-92
HAL Holding Acquires Interest in Geers II-92
11. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER II-93Sonova Holdings Acquires Advanced Bionics II-93Cochlear Inks Agreement with NXP to Enhance Hearing ImplantDevices II-93Sonomax Hearing Healthcare Sells Rights for Software System to 3M II-93HearAtLast Holdings to Open Tinnitus Clinic in Canada II-93Natus Medical Completes Acquisition of Sonamed II-94Technitrol Announces Sonion Acquisition II-94Sonomax Completes Sale of Vitasound II-94ReSound North America Partners with Sonus II-95Starkey and SeboTek Enter into Patent License Agreement II-95GoAmerica Completes the Acquisition of Verizon TRS Division II-96AidRight Plans for Nationwide Expansion II-96
12. FOCUS ON SELECT GLOBAL PLAYERS II-97
Cochlear Limited (Australia) II-97
GN ReSound A/S (Denmark) II-97
Med-EL Medical Electronics (Austria) II-97
Neurelec SA (France) II-98
Neurelec's Product Portfolio II-98
Otovation LLC (USA) II-98
Siemens Audiologische Technik GmbH (Germany) II-98
Starkey Laboratories, Inc. (US) II-99
Sonova Holding AG (Switzerland) II-99
Advanced Bionics Corporation (US) II-99
Phonak AG (Switzerland) II-100
Widex A/S (Denmark) II-100
William Demant Holding (Denmark) II-100
Bernafon AG (Switzerland) II-101
Sonic Innovations, Inc. (US) II-101
Oticon A/S (Denmark) II-101
13. GLOBAL MARKET PERSPECTIVE II-102Table 19: World Recent Past, Current & Future Analysis forAudiological Devices by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America and Restof World Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2010 through 2018 (includescorresponding Graph/Chart) II-102
Table 20: World Historic Review for Audiological Devices by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-103
Table 21: World 14-Year Perspective for Audiological Devicesby Geographic Region - Percentage Breakdown of Revenues forUS, Canada, Japan, Europe, Asia- Pacific (excluding Japan),Latin America and Rest of World Markets for Years 2005, 2011 &2018 (includes corresponding Graph/Chart) II-104
Table 22: World Recent Past, Current & Future Analysis for
Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Volume Sales
in Thousand Units for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-105
Table 23: World 9-Year Perspective for Hearing Aids byGeographic Region - Percentage Breakdown of Unit Sales for US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets for Years 2010, 2012 & 2018(includes corresponding Graph/Chart) II-106
Table 24: World Recent Past, Current & Future Analysis for
Hearing Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-107
Table 25: World Historic Review for Hearing Aids by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Revenues Figures in US$ Million for Years2005 through 2009 (includes corresponding Graph/Chart) II-108
Table 26: World 14-YearPerspective for Hearing Aids by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-109
Table 27: World Recent Past, Current & Future Analysis forHearing Aids by Product Segment - Behind-the-Ear, In- the-Ear,In-the-Canal and Completely-in-the Canal Markets IndependentlyAnalyzed with Annual Revenues Figures in US$ Million for Years2010 through 2018 (includes corresponding Graph/Chart) II-110
Table 28: World Historic Review for Hearing Aids by Product
Segment - Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal Markets Independently Analyzed with
Annual Revenues Figures in US$ Million for Years 2005 through
2009 (includes corresponding Graph/Chart) II-111
Table 29: World 14-YearPerspective for Hearing Aids by ProductSegment - Percentage Breakdown of Revenues for Behind-the-Ear,In-the-Ear, In-the-Canal and Completely-in-the Canal Marketsfor Years 2005, 2011 & 2018 (includes correspondingGraph/Chart) II-112
Table 30: World Recent Past, Current & Future Analysis for
Behind-the-Ear (BTE) Hearing Aids by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-113
Table 31: World Historic Review for Behind-the-Ear (BTE)Hearing Aids by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2005 through 2009 (includescorresponding Graph/Chart) II-114
Table 32: World 14-YearPerspective for Behind- the-Ear (BTE)
Hearing Aids by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-115
Table 33: World Recent Past, Current & Future Analysis forIn-the-Ear (ITE) Hearing Aids by Geographic Region - US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets Independently Analyzed withAnnual Revenues Figures in US$ Million for Years 2010 through2018 (includes corresponding Graph/Chart) II-116
Table 34: World Historic Review for In-the-Ear (ITE) Hearing
Aids by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-117
Table 35: World 14-YearPerspective for In-the-Ear (ITE)Hearing Aids by Geographic Region - Percentage Breakdown ofRevenues for US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World Markets forYears 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-118
Table 36: World Recent Past, Current & Future Analysis for
In-the-Canal (ITC) Hearing Aids by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-119
Table 37: World Historic Review for In-the-Canal (ITC) HearingAids by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2005 through 2009 (includescorresponding Graph/Chart) II-120
Table 38: World 14-YearPerspective for In-the- Canal (ITC)
Hearing Aids by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-121
Table 39: World Recent Past, Current & Future Analysis forCompletely-in-the-Canal (CIC) Hearing Aids by GeographicRegion- US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Revenues Figures in US$ Million for Years2010 through 2018 (includes corresponding Graph/Chart) II-122
Table 40: World Historic Review for Completely-in-the-Canal
(CIC) Hearing Aids by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2005 through 2009 (includes
corresponding Graph/Chart) II-123
Table 41: World 14-YearPerspective for Completely-in-the-Canal (CIC) Hearing Aids by Geographic Region-Percentage Breakdown of Revenues for US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America and Restof World Markets for Years 2005, 2011 & 2018 (includescorresponding Graph/Chart) II-124
Table 42: World Recent Past, Current & Future Analysis for
Measurement/Testing Devices by Geographic Region- US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2010 through 2018
(includes corresponding Graph/Chart) II-125
Table 43: World Historic Review for Measurement/ TestingDevices by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2005 through 2009 (includescorresponding Graph/Chart) II-126
Table 44: World 14-YearPerspective for Measurement/Testing
Devices by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-127
Table 45: World Recent Past, Current & Future Analysis forMeasurement/Testing Devices by Product Segment - Otoscopes,Audiometers, Impedance Analyzers, Hearing Aid Analyzers andOthers Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2010 through 2018 (includescorresponding Graph/Chart) II-128
Table 46: World Historic Review for Measurement/ Testing
Devices by Product Segment - Otoscopes, Audiometers, Impedance
Analyzers, Hearing Aid Analyzers and Others Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-129
Table 47: World 14-YearPerspective for Measurement/ TestingDevices by Product Segment - Percentage Breakdown of Revenuesfor Otoscopes, Audiometers, Impedance Analyzers, Hearing AidAnalyzers and Others Markets for Years 2005, 2011 & 2018(includes corresponding Graph/Chart) II-130
Table 48: World Recent Past, Current & Future Analysis for
Otoscopes by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-131
Table 49: World Historic Review for Otoscopes by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Latin America and Rest of World Markets IndependentlyAnalyzed with Annual Revenues Figures in US$ Million for Years2005 through 2009 (includes corresponding Graph/Chart) II-132
Table 50: World 14-YearPerspective for Otoscopes by Geographic
Region - Percentage Breakdown of Revenues for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-133
Table 51: World Recent Past, Current & Future Analysis forAudiometers by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2010 through 2018 (includescorresponding Graph/Chart) II-134
Table 52: World Historic Review for Audiometers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Revenues Figures in US$ Million for Years
2005 through 2009 (includes corresponding Graph/Chart) II-135
Table 53: World 14-YearPerspective for Audiometers byGeographic Region - Percentage Breakdown of Revenues for US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets for Years 2005, 2011 & 2018(includes corresponding Graph/Chart) II-136
Table 54: World Recent Past, Current & Future Analysis for
Impedence Analyzers by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Revenues
Figures in US$ Million for Years 2010 through 2018 (includes
corresponding Graph/Chart) II-137
Table 55: World Historic Review for Impedence Analyzers byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Latin America and Rest of World MarketsIndependently Analyzed with Annual Revenues Figures in US$Million for Years 2005 through 2009 (includes correspondingGraph/Chart) II-138
Table 56: World 14-YearPerspective for Impedence Analyzers by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) II-139
Table 57: World Recent Past, Current & Future Analysis forHearing Aid Analyzers by Geographic Region - US, Canada,Japan, Europe, Asia-Pacific (excluding Japan), Latin Americaand Rest of World Markets Independently Analyzed with AnnualRevenues Figures in US$ Million for Years 2010 through 2018(includes corresponding Graph/Chart) II-140
Table 58: World Historic Review for Hearing Aid Analyzers by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-141
Table 59: World 14-Year Perspective for Hearing Aid Analyzersby Geographic Region - Percentage Breakdown of Revenues forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Latin America and Rest of World Markets for Years 2005, 2011 &2018 (includes corresponding Graph/Chart) II-142
Table 60: World Recent Past, Current & Future Analysis for
Other Measurement/Testing Devices by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Revenues Figures in US$ Million for Years 2010 through
2018 (includes corresponding Graph/Chart) II-143
Table 61: World Historic Review for Other Measurement/ TestingDevices by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Latin America and Rest ofWorld Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2005 through 2009 (includescorresponding Graph/Chart) II-144
Table 62: World 14-Year Perspective for Other Measurement/
Testing Devices by Geographic Region - Percentage Breakdown of
Revenues for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2011 & 2018 (includes corresponding Graph/Chart) II-145
Table 63: World Recent Past, Current & Future Analysis forCochlear Implants by Geographic Region - US, Canada, Japan,Europe, Asia-Pacific (excluding Japan), Latin America and Restof World Markets Independently Analyzed with Annual RevenuesFigures in US$ Million for Years 2010 through 2018 (includescorresponding Graph/Chart) II-146
Table 64: World Historic Review for Cochlear Implants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2005 through 2009 (includes corresponding
Graph/Chart) II-147
Table 65: World 10-Year Perspective for Cochlear Implants byGeographic Region - Percentage Breakdown of Revenues for US,Canada, Japan, Europe, Asia-Pacific (excluding Japan), LatinAmerica and Rest of World Markets for Years 2005, 2011 & 2018(includes corresponding Graph/Chart) II-148III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Demographic Review III-1
Facts and Figures about Hearing Impairment III-2
Table 66: Hearing Impaired Population in the US for Years
2000-2020 (includes corresponding Graph/Chart) III-2
Table 67: Hearing Loss Prevalence in the US by Age Group(2011): Percentage of Individuals with Hearing LossRelative to the General Population (includes correspondingGraph/Chart) III-3
Table 68: Hearing Aid Adoption Rate in the US by Age Group:
2011 (includes corresponding Graph/Chart) III-3
Table 69: US Binaural Hearing Aid Adoption Rates by AgeGroup: 2011 (includes corresponding Graph/Chart) III-3
Table 70: Percentage Breakdown of Severe to Profound
Hearing Impaired Population in the US by Age Group: 2011
(includes corresponding Graph/Chart) III-4
US Hearing Aids Market Overview III-4
Pent Up Demand for Hearing Aids Post Recession III-4
Table 71: US Hearing Aid Devices Market: Annual Sales
Figures in Thousand Units for Years 2007 through 2015
(includes corresponding Graph/Chart) III-4
Table 72: Share of Third Party Payments in the US HearingAids Market: 1997-2011 (includes correspondingGraph/Chart) III-5
Table 73: Third Party Payments in the US Hearing Aid
Market (2011): Percentage Breakdown of Volume Sales for
VA, Insurance, Medicare, Medicaid, HMO and Others
(includes corresponding Graph/Chart) III-5
Table 74: US Out-Of-Pocket Payments for Hearing Aids byType: Average Retail Prices for BTE, ITC and ITE for Years2000, 2005 & 2010 (includes corresponding Graph/Chart) III-5Is Hearing Aids Market Truly Recession Proof? III-6Changing User Mix to Shape Future Demand III-6Reversal in Trend III-6Model Preferences III-7Digital Products Gain Ground III-7Penetration Levels Expected to Rise III-7US Veterans Market for Hearing Aids - An Insight III-7Table 75: US Veteran Administration Hearing Devices Marketby Type (2011): Percentage Breakdown of Unit Sales forHearing Aids and Other Devices (includes correspondingGraph/Chart) III-8New Companies Throng the VA Market III-8Table 76: Major Suppliers of Hearing Aids to the USVeteran Administration (2011): Unit Shipments for Sonova,Starkey, W.Demant, GN Resound and Siemens (includescorresponding Graph/Chart) III-8Player Dominance Varies by Type of Device III-9Product Distribution System III-9Table 77: Major Distribution Sources of Hearing Aids inthe US: 2011 (includes corresponding Graph/Chart) III-9Forward Integration of Manufacturers - The New Rage III-10A Focus on DTC Market in Hearing Aids III-10Online Sales of Hearing Aids - A New Controversy Brewing III-10The Laws of the Land III-11The Price Angle to the Controversy III-11Insurance Coverage for Hearing Aids in the US III-11Table 78: Major Health Insurers in the US by MembershipStrength: 2008 (In Million) (includes correspondingGraph/Chart) III-12Insurance Mandates on Hearing Aids in Select Sates of the US III-12A Focus on Medicaid Regulations in the US: Coverage onHearing Aids by State III-14Cochlear Implant Market - An Overview III-16Cochlear Implants on the Road to Widespread Adoption III-16Signs of Maturity Emerge in the US Pediatric Cochlear Market III-16Competitive Landscape III-16Table 79: Leading Players in the US Hearing InstrumentsMarket (2010): Percentage Breakdown of Value Sales forStarkey Laboratories, Siemens Hearing Instruments, GNReSound, Oticon, and Others (includes correspondingGraph/Chart) III-16
Table 80: Leading Players in the US Cochlear Implants
Market (2011) - Percentage Share Breakdown of Sales for
Cochlear Ltd., Advanced Bionics, and MED-EL (includes
corresponding Graph/Chart) III-17
Players in ABR/ OAE Analyzers III-17
Table 81: Leading Players in the US ABR/OAE Analyzers
Market (2011): Percentage Share Breakdown of Sales for
Natus Medical, Grason Stadler, and Others (includes
corresponding Graph/Chart) III-17
Regulations & Acts III-17
Safe Medical Devices Act (SDMA) III-17
Hearing Aid Compatibility Act 1988 III-17
American Disabilities Act (ADA) III-18
Federal Hearing Conservation Amendment III-18
ANSI Standards for the US III-18
Would FDA Re-Draw Approval Policies? III-18
Potential Market Risks for Manufacturers III-19
Recent Product Launches III-19
Recent Corporate Activity III-30
Select Key Players III-32
B.Market Analytics III-34
Table 82: The US Recent Past, Current & Future Analysis for
Audiological Devices by Product Segment - Hearing Aids
(Behind-the-Ear, In-the-Ear, In-the-Canal and
Completely-in-the Canal), Measurement/Testing Devices
(Otoscopes, Audiometers, Impedance Analyzers, Hearing Aid
Analyzers and Others) and Cochlear Implants Markets
Independently Analyzed with Annual Revenues Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-34
Table 83: The US Historic Review for Audiological Devices byProduct Segment - Hearing Aids (Behind-the-Ear, In-the-Ear,In-the-Canal and Completely-in-the Canal),Measurement/Testing Devices (Otoscopes, Audiometers,Impedance Analyzers, Hearing Aid Analyzers and Others) andCochlear Implants Markets Independently Analyzed with AnnualRevenues Figures in US$ Million for Years 2005 through 2009(includes corresponding Graph/Chart) III-35
Table 84: The US 14-Year Perspective for Audiological
Devices by Product Segment - Percentage Breakdown of
Revenues for Hearing Aids (Behind-the-Ear, In-the-Ear,
In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets for Years 2005, 2011 & 2018
(includes corresponding Graph/Chart) III-36
2. CANADA III-37A.Market Analysis III-37Outlook III-37Recent Product Launch III-37Recent Corporate Activity III-37B.Market Analytics III-39Table 85: Canadian Recent Past, Current & Future Analysisfor Audiological Devices by Product Segment - Hearing Aids(Behind-the-Ear, In-the-Ear, In-the-Canal andCompletely-in-the Canal), Measurement/Testing Devices(Otoscopes, Audiometers, Impedance Analyzers, Hearing AidAnalyzers and Others) and Cochlear Implants MarketsIndependently Analyzed with Annual Revenues Figures in US$Million for Years 2010 through 2018 (includes correspondingGraph/Chart) III-39
Table 86: Canadian Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely- in-the Canal),
Measurement/ Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Revenues Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-40
Table 87: Canadian 14-Year Perspective for AudiologicalDevices by Product Segment - Percentage Breakdown ofRevenues for Hearing Aids (Behind-the-Ear, In-the-Ear,In-the-Canal and Completely-in-the Canal),Measurement/Testing Devices (Otoscopes, Audiometers,Impedance Analyzers, Hearing Aid Analyzers and Others) andCochlear Implants Markets for Years 2005, 2011 & 2018(includes corresponding Graph/Chart) III-41
Table 88: Canadian Market for Hearing Aids: Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-42
3. JAPAN III-43A.Market Analysis III-43Outlook III-43Regulatory Environment III-43Distribution System III-43Recent Product Launches III-44Rion Co. Ltd. - A Key Japanese Manufacturer III-45B.Market Analytics III-46Table 89: Japanese Recent Past, Current & Future Analysisfor Audiological Devices by Product Segment - Hearing Aids(Behind-the-Ear, In-the-Ear, In-the-Canal andCompletely-in-the Canal), Measurement/Testing Devices(Otoscopes, Audiometers, Impedance Analyzers, Hearing AidAnalyzers and Others) and Cochlear Implants MarketsIndependently Analyzed with Annual Revenues Figures in US$Million for Years 2010 through 2018 (includes correspondingGraph/Chart) III-46
Table 90: Japanese Historic Review for Audiological Devices
by Product Segment - Hearing Aids (Behind-the-Ear,
In-the-Ear, In-the-Canal and Completely-in-the Canal),
Measurement/Testing Devices (Otoscopes, Audiometers,
Impedance Analyzers, Hearing Aid Analyzers and Others) and
Cochlear Implants Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2005 through 2009
(includes corresponding Graph/Chart) III-47
Table 91: Japanese 14-Year Perspective for AudiologicalDevices by Product Segment - Percentage Breakdown ofRevenues for Hearing Aids (Behind-the-Ear, In-the-Ear,In-the-Canal and Completely-in-the Canal),Measurement/Testing Devices (Otoscopes, Audiometers,Impedance Analyzers, Hearing Aid Analyzers and Others) andCochlear Implants Markets for Years 2005, 2011 & 2018(includes corresponding Graph/Chart) III-48
Table 92: Japanese Market for Hearing Aids: Annual Sales
Figures in Thousand Units for Years 2010 through 2018
(includes corresponding Graph/Chart) III-49
4. EUROPE III-50A.Market Analysis III-50Outlook III-50European Hearing Aid Market - An Overview III-50Hearing Aids - A Peek into Technology and Penetration Dynamics III-50Would Economic Woes in Europe affect Demand for Hearing Aids? III-51A Glimpse of the Competitive Environment in European HearingDevices Market III-51Key Statistics III-51Table 93: Hearing Impaired Population in Select EuropeanCountries (includes corresponding Graph/Chart) III-51
Table 94: Binaural Fitting Rates in Select European
Countries/Regions: 2011 (includes corresponding
Graph/Chart) III-52
Cochlear Implants Market III-52
Regulatory Environment III-52
Private Sector Offers Lucrati
To order this report:Pathology Industry: Global Audiological Devices Industry
Nicolas Bombourg
Reportlinker
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