Gitanjali USA Appoints Founder of Yellow Fever Creative as Creative Director/Creator for Aston Luxury Group Brands

NEW YORK, May 26, 2011 /PRNewswire/ -- The Aston Luxury Group (http://www.astonluxury.com), a division of Gitanjali USA, has announced that the founder of Yellow Fever Creative (YFC) (http://www.yellowfevercreative.com), Jamison Ernest, has been named as Creative Director.

The Aston Luxury Group is a diamond jewelry manufacturer and wholesaler known for its innovation and world-class design, whose brands include Affiance, PassionStone, REVV, Canadia, and soon to be launched -- Love Universe. Gitanjali's 65-year vision has made it one of the world's largest conglomerates of diamonds, jewelry, and lifestyle brands with over $2 billion in global sales and over $300 million U.S. Sales in 2010.

"We are honored to have appointed YFC and Jamison Ernest to the highest creative position that exists," comments Nehal Modi, Gitanjali's CEO. "Talent of his level comes along once in a lifetime."

Jamison Ernest is the founder of the New York City-based Yellow Fever Creative, an artistic studio with an international focus on art, music, fashion, film and new media in high-end and casual luxury markets. Ernest is known for multiple creative accomplishments including his ownership of Brooklyn Beat Records and the Yellow Fever fashion label, which has attracted attention from A list celebrities and fashion designers.

"I am immensely grateful to Gitanjali USA, Nehal Modi and Jon Mitchell for having the vision to entrust me with this opportunity and the enormous responsibility of all their brands," states Ernest. "I look forward to the synergy of working with the team and bringing my creative vision, experience, passion and enthusiasm to the organization at this exciting time and in its future."

Yellow Fever Creative will bring experience, skill and vision to the rebranding of Aston's current portfolio and create a new level of attraction for the consumer. Under Ernest's direction, YFC's past successes have included building and rebuilding brands in fashion, architecture, jewelry, film and art. Ernest is one of the youngest senior-level creatives to be sought after by high-level organizations such as Diesel, WMG, Red Bull, Universal Music Group, and by numerous celebrities to build and rebuild their brands. He is well known for his successes in tying art with commerce and for developing strategic business relationships.

"Yellow Fever Creative brings a unique methodology to their branding approach, which is exactly what we were looking for," states Jon Mitchell, President, Aston Luxury Group. "They have a proven track record of success and we are thrilled to work with an organization that has our same dedication and drive for excellence."

Under the creative direction of YFC, The Aston Luxury Group will launch full advertising campaigns around http://www.loveuniverse.com and has committed to a marketing budget of $12 million for 2011/2012. The partnership between Aston and Gitanjali will also grow through the launch of new brands including Love Universe (http://www.loveuniverse.com), which is jointly owned with YFC, scheduled to debut in June 2011 at the JCK show in Las Vegas (http://www.jcklasvegasshow.com).

CONTACT: Irene Maslowski, 973-985-0441 or [email protected]

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SOURCE Gitanjali USA