Girl Scouts Appoints Krista Kokjohn-Poehler as Chief Girl Experience Officer

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Oct 17, 2013, 01:44 ET

NEW YORK, Oct. 17, 2013 /PRNewswire-USNewswire/ -- Girl Scouts of the USA (GSUSA) announced today the appointment of Krista Kokjohn-Poehler as Chief Girl Experience Officer, a newly created position in which she will serve as the chief of girl innovation and be the expert on and organizational voice for girls. She and the entire girl experience team will take insights from marketplace data and collaborate internally and externally to drive program innovation.

Kokjohn-Poehler, who founded a multimillion dollar girl-focused apparel company and has more than 15 years of experience in girl-focused empowerment and brand building, was most recently director of Girl Effect University at the Nike Foundation.

"I can't imagine a better fit for our organization than Krista," said Danny Boockvar, Chief Customer Officer at GSUSA. "She is an inspired social innovator with a tremendous track record of building brands that empower girls. Her experience, know-how, and creativity will be critical as we look to serve an emerging generation of girls with the courage, confidence, and character to make the world a better place."

At the Nike Foundation, Kokjohn-Poehler traveled the world designing and building a holistic learning system that helps international development professionals, government ministers, and donors include girls in large-scale initiatives. Before joining the Nike Foundation, Kokjohn-Poehler co-founded Becky Bones LLC in 2007, an eco-fashion brand for tween girls that posted more than $5 million in sales. She created the company's hybrid business model in which Becky Bones donated 25 percent of its after-tax profits to environmental causes through a grant program aimed at tween girls. Beckybones.com became an eco-portal where tweens could access environmental information, design t-shirts, and follow the adventures of Becky Bones and her friends.

From 2005 to 2010, Kokjohn-Poehler developed and built a multimillion dollar girls brand as girls brand director at Osiris Shoes. She began her career with the WNBA in broadcasting, and coached women's basketball at Colorado State University and San Diego State University.

Kokjohn-Poehler has been recognized by Brandweek as a Guerilla Marketer of the Year (honorable mention) and nominated in the LA Business Journal for the "Women Making a Difference" awards. She holds a bachelor's degree from the University of California, San Diego and an MBA from the University of Oregon.

About Girl Scouts of the USA
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls, with 3.2 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer or reconnect with, or donate to Girl Scouts, call 800-GSUSA-4-U (212-852-8000) or visit www.girlscouts.org.

SOURCE Girl Scouts of the USA