GIRL: Four Letters That Can Change The World
HOURGLASS LAUNCHES EMPOWERING LIPSTICK CAMPAIGN WITH 90s SUPERMODEL JENNY SHIMIZU
LOS ANGELES, Jan. 13, 2017 /PRNewswire/ -- Hourglass is proud to announce the launch of GIRL, a lipstick collection intended to help recognize the good in others and yourself. At the center of the campaign are 20 shades, from Protector to Activist, Innovator to Visionary, brought to life by model-turned-role-model Jenny Shimizu and the #GIRLFORGOOD social media campaign.
90s supermodel Jenny Shimizu makes a return to modeling for the launch of GIRL. Discovered in the early 90s while at trade school to become a mechanic, Jenny was soon being photographed by luminaries like Bruce Weber and Mario Testino. She made history when she appeared in the campaign for Calvin Klein's eponymous fragrance, CK One, and was the first Asian model to walk the runway for Prada, challenging the traditional rules of gender, age and race. At the age of 49, she is now working towards becoming a Los Angeles police officer, as she felt driven to serve her community.
"Jenny is not just the face of GIRL, but a partner and an inspiration – she is fearless, confident, and passionate. She is more than a model; she is a role model," says Hourglass founder Carisa Janes. "It's imperative that we are sharing stories, like Jenny's, of confidence, inspiration and of making a difference."
"We live in a world of unprecedented reach; it's a time when anyone can use their influence for good," says Shimizu.
#GIRLFORGOOD encourages everyone to celebrate and inspire each other through the use of the social image generator at www.girlforgood.com. Users can create and share a photo of themselves or a friend, using one of the 20 shade names. By participating in #GIRLFORGOOD, Hourglass hopes to flood the internet with positivity – today, anyone can be a source of inspiration.
ABOUT HOURGLASS GIRL LIP STYLO COLLECTION
Precision color meets luxurious hydration. Available in 20 shades: Believer, Creator, Explorer, Seeker, Peacemaker, Achiever, Influencer, Dreamer, Idealist, Futurist, Activist, Inventor, Lover, Innovator, Visionary, Icon, Leader, Liberator, Protector and Warrior.
ABOUT HOURGLASS
Hourglass exists at the revolutionary intersection of science, beauty and luxury. The luxury performance makeup brand is acclaimed for its breakthrough formulations, technological innovations, cruelty-free ethics and unwavering commitment to reinvention. Distinguished by sensorial textures, modern color collections, and sleek custom packaging—Hourglass puts the art in state-of-the-art. For more information, please visit www.hourglasscosmetics.com or follow on Instagram and Facebook @HourglassCosmetics.
SOURCE Hourglass
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