Generational Equity Announces Acquisition of Software Unlimited to Brook Venture Partners

DALLAS, Feb. 18, 2011 /PRNewswire/ -- Generational Equity, a leading advisor to privately held and family-owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning, announced the acquisition of its client, Software Unlimited, headquartered in Baltimore, Maryland to Brook Venture Partners with headquarters in Wakefield, Massachusetts.  The transaction closed December 17, 2010.

Software Unlimited provides proprietary practice management software and related software support services to small physician offices primarily in Maryland and southern Pennsylvania. Their primary software product is known in the industry as Medical Mastermind. This software package provides features that enable the user to manage the business-end of a medical practice. The Company also sells an electronic medical records (EMR) package developed by Bizmatics and an e-prescribing package from DrFirst.

Brook Venture Partners provides venture capital financing to expansion stage companies in the Northeastern and Mid-Atlantic US. Their primary industry focus is the Information Technology and Medical Technology sectors, with initial investments typically under $10 million.

Managing Directors, Douglas Smith, Jim Russell and Vice President, Michael Goss, led Generational Equity's deal team in marketing and negotiating the transaction.  Jim Russell stated, "the acquisition of Software Unlimited was noteworthy in that with such a small, regional company we were able to attract the interest and investment commitment of a successful national private equity group."

"The Generational Equity team sources buyers through a number of methods such as networking, directories, specialized databases and confidential ads in trade publications," said Generational Equity President Ryan Binkley.  "Private investment firms are optimal buyers because of their lending and business relationships, and available cash."

To learn more about Generational Equity visit their website at www.genequityco.com.

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their business successfully.  A unique, four-phase approach that includes education, financial analysis and reporting, sales documentation and deal-making ability combine to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business.  Headquartered in Dallas, TX, Generational Equity has more than 200 professionals in the United States and Canada. Generational Equity's website is www.genequityco.com and their online newsroom can be found at www.gecpress.com.

SOURCE Generational Equity

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