Generational Equity Announces a Strategic Partnership between Alight Analytics and Promotion Fulfillment Center

DALLAS, Feb. 24, 2015 /PRNewswire/ -- Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce a strategic investment in its client, Alight Analytics, headquartered in Kansas City, Missouri, by Promotion Fulfillment Center, headquartered in Camanche, Iowa on February 5, 2015.

Alight is a pioneer in the marketing analytics industry. ChannelMix, Alight's data aggregation platform, automatically integrates online marketing data, offline marketing data, sales data and all other relevant marketing performance metrics to solve the ever-increasing challenge of siloed, disconnected marketing systems. Brands appreciate the flexibility of the ChannelMix Feed product, allowing their aggregated data to be fed to them and stored in-house. ChannelMix Self Service is perfect for agencies, providing a scalable and cost-effective data aggregation and reporting solution. For anyone seeking a more consultative approach, ChannelMix Full Service includes web analytics management, custom reporting, strategic services, analysis, modeling and training.  

Managing Director Michael Goss and his team, including affiliate Michael O'Malley and Ms. Sloan Short, and Vice President Julie Sandoval, led the Generational Equity deal team that advised Alight Analytics on the transaction.  "The synergies between the two companies offer a promising future for both sides," said lead dealmaker Sloan Short.

For over 40 years Promotion Fulfillment Center has given leading brands an advantage over their competition by providing superior promotion and logistics services that deliver results. The company does this by gaining a complete understanding of each client's program requirements and goals and presenting a customized solution that has historically saved brands upwards of 30 percent on their operational costs.

About Generational Equity

Generational Equity provides mergers, acquisitions, strategic growth advisory services, and information for privately held and family-owned businesses to exit their companies successfully. Generational Equity uses a four-phase approach that includes education, financial analysis and reporting, sales documentation and  deal-making ability to offer business owners an unparalleled level of commitment and experience, all focused on helping to release the generational equity and wealth in every business.  Generational Equity is headquartered in Dallas, TX, has more than 200 professionals in North America, and was recently recognized by the M&A Advisor as the Valuation Firm of the Year. For more information visit the following websites at www.genequityco.com, www.gecpress.com or http://blog.genequityco.com/.

For more information:
Jessica Mead
972-232-1100
[email protected]

SOURCE Generational Equity

Related Links

http://www.genequityco.com / www.gecpress.com

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED