Gap Introduces babyGap 1969 Premium Denim Collection

Made from the Softest Denim, the New Collection Includes Iconic Gap Pieces Designed Exclusively for All of Baby's Ages and Stages

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Gap Inc.

Feb 10, 2010, 09:08 ET

SAN FRANCISCO, Feb. 10 /PRNewswire-FirstCall/ -- Today Gap introduced its newest collection of 1969 Premium Denim made especially for babyGap. Designed with a brand new, lightweight premium denim, the collection features Gap's iconic pieces specifically for babies 0-24 months. Completely re-engineered from fit and design to fabric, the new collection offers the most comfortable, snuggly-soft denim, giving babies a fashionable edge while offering comfort and full range of movement.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100210/SF52777)

Key pieces from the babyGap 1969 Premium Denim collection include a 5-pocket jean with traditional styling for baby boy [$19.50], a unisex overall [$29.50] and a skirtall for baby girl [$29.50]. Other classic items include denim jackets for baby boy and baby girl [$29.50], and a balloon pant and romper for baby girl, [$19.50] and [$26.50] respectively. To mix and match with the new denim, Gap is also introducing a variety of classic, clean pieces with detailing including a white oxford bodysuit [$19.50], knit pocket-t bodysuit [$14.50] and chambray bodysuit [$19.50].

"We are extremely excited about this new 1969 Premium Denim collection for babyGap, which merges an emotional feel with a practical touch," said Pam Wallack, president of babyGap, GapKids and GapMaternity. "This collection is all about the fit and fabric. Our team spent a great deal of time to get the pieces just right and the result is a premium denim that is so soft it doesn't require lining and a fit that complements all of baby's ages and stages."

While the new collection is making its debut in stores nationwide and at gap.com today, babyGap will continue to introduce a mix of core and fashion pieces each season. By fall, the complete babyGap 1969 Premium Denim Collection will be available. Additionally, a collection of 1969 Premium Denim for toddler and kids will be introduced this fall, making a seamless transition from baby to kids to adult with the 1969 collection.

Mimicking the style and attitude of Gap's adult 1969 Premium collection which debuted this past summer, each piece in the collection features the same hardware and branding as the adult collection including the blue rivet and chambray waistline. Denim accessories such as silver Mary Jane's for baby girl and Chambray slip-ons for baby boy will complete any look.

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Japan and Ireland. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Europe, Latin America and the Middle East. For more information, please visit www.gapinc.com.